Shopping Carts Confuse users

The topic is simple summary: On the website, similar to the shopping cart this will increase the user confusion the part, may not put. This is an arbitrary conclusion, and this essay mainly discusses whether this popular argument is debatable.

The first thing we all know is that as long as it is functional, it will increase confusion, just how much confusion. Functional simplified moderate degree is a delicate coordination grasp, the unique style of the site is also out of the different understanding of this coordination, not "all put on" or "all down" can be simply solved. This paper argues that it is entirely worthwhile to discuss the potential importance of shopping carts as an example of this confusion.

is the shopping cart a module called cart in the e-business system? What is it in the eyes of the user?

Refer to the traditional shopping process, the online purchase of "self-service" experience the closest to the store. Recall that in the traditional store outlet, in addition to the checkout desk, whether a large number of promotional items/daily/consumable items? Do you focus on the notification and acceptance of promotional activities in the store? When you put the things you buy on the exit counter, confirm the type, quantity, amount of settlement, and take out a VIP card at a discount, do you realize that this is the process of a shopping cart online?

Just as the store export, shopping cart is also an online shopping process "End", many people know that the entrance is very important (many product managers stare at the size of the login button all day long), in fact, the importance of exports is not weak. There is an airline, he is in financial strength than competitors, hardware and software are slightly inferior, results management surprisingly, in the flight experience of the "terminal position" to launch services – to help passengers get luggage, the results of great acclaim, the process of good service, we all forget, only remember the last special cool, brand first launched ....

So how does a shopping cart explore its potential?

Shopping cart function as the export of shopping behavior, each step is a call to action type of important interaction, including category, quantity, payment, logistics, preferential activities. The biggest potential of a shopping cart is that the user who has entered the process has moved to "think" of the purchase, which is the best time to follow up on two sales. Here's a word, now there are many TB big sellers call to turn off customer service QQ, is because people want to buy, anyway, hard to answer the question tired of half dead, but does not increase the number of transformation, I would like to add that the hard answer to the question is mainly for two times sales, for this sales, It is really difficult to change the customer's mind at this time (want to buy will always buy, you ignore him he also bought).

Simple summary of the value of the shopping cart, that is, if you want to refine, choose the right to motivate users of the psychological time, the actual operation of the location, and increase the content of the function, then the shopping cart process is undoubtedly one of the most ideal choice, as the previous article, shopping cart on the other hand in the eyes of the user has a good traditional experience accumulation, on the other hand in the , and can improve the conversion rate obviously through simple database association.

If you have used the ATM machine of Bank of communications, he will jump out whether to participate in the recent activities of the column, although as a user more point is very annoying, but this conversion rate is certainly better than affixed to the wall. Similarly, foreign customers, including Amazon's Web site has also been heavily involved in the last year on the compulsory sales of complaints, because the shopping cart finally jumped out of the associated sales, due to too serious bundle, resulting in a large number of user complaints, these principles are consistent with the shopping cart.

Finally mention a digression, in the foreign website design strongly emphasized call to action (in the domestic even has no authoritative translation method), in the improvement shopping cart aspect is particularly important, this word general mood is, in a certain process page design, will guide and stimulate the user to click a call to The action button moves to the next step in the core process, including adding orders, participating in activities, and so on. At present, the domestic website product optimization article, mostly still in the self-woven user card and yy characters background story of the initial stage, and because I have been writing a meticulous division of labor, even if you get a very good user test results, leaving the front-end experience optimization also separated by n departments, Often do not let go (so the user card users know that JS is really important, or do not waste time). and write people card, change the size of the registration button, the optimization of shopping cart This direct economic change, may be the product design department to upgrade their position in a good field.

Finally, how do you avoid the idea that a "shopping cart should be canceled"?

Back to the point, if the shopping cart increased confusion, I think it should be placed in the shopping cart activities, promotions, related sales information on the outside, is really confusing (in inappropriate time to provide users with information, is a great interference). The extended view of this article can also be web design should avoid the problem of the designer's work, subconsciously imagined as the user's trouble, but should increase the work of the designer (for example, not just the generic cart module into the simple, but must be customized two times) to reduce the user's trouble, as far as possible not to say " The shopping cart is like this "," the user will try it on their own "," users as long as the success will be "or" Help is not all written Mody, the time to maintain self-doubt, cycling testing, facts as the yardstick, is a kind of pursuit of work attitude, is to win respect and cooperation with the work attitude.