Shopping Guide class sharing platform excellent station officially to the third party shopping site and developers Open

Taobao announced that its shopping guide class sharing platform to the third party officially to guide the website and developers Open, the two sides jointly promote the development of electronic business shopping services. and set up a scale of 500 million dollar fund investment and support the third party shopping and other external partners.

I listen to, many shopping guide website may feel very surprised, think this is impossible fact. Because, just over the past year, Taobao has always been a strong attitude to the shopping guide site. Not only through a variety of measures to limit the development of shopping, but also carried out some of the product interface blocked, in the beginning of this year, Taobao Alliance clear policy with the return of integral forms of substitution of the business also cash form.

The implementation of all policies from the previous fear of Jack Ma: Fear to enter Taobao, the cat's "entrance" by several large shopping guide website "control."

Therefore, Ma Yun last year in the internal mail clearly put forward, to be wary of certain third-party Web site traffic, do not support the upstream shopping site to continue to big.

However, today, Taobao has explicitly put forward to support the development of Third-party Shopping Guide website, its policy changes quickly, really let people react. A lot of shopping guide business to play a good abacus, it is said that after the retirement of Ma Yun, its policy continued in the successor body appeared alternating fault?

So thinking, it is too simple, in Ali's market, young Ma Yun can be so relieved to retreat, that has been to a large extent implied that people, Ali all things have been arranged properly. Therefore, the whole Ali spirit of the fault is impossible.

So, Taobao excellent station this step chess hidden meaning and the murder in where?

Should say, Ali's pace is quite rhythmic, the cat has just announced the upgrade to connect consumers and business brand platform, tied to the business social properties, and Taobao excellent station launched fundamentally is to meet the needs of Taobao cat positioning, and is to serve.

On the surface, Ali set up 500 million dollar fund to support the development of Third-party Shopping Guide website, enough to let the shopping guide platform excited. And Ali's real meaning is to seek a bigger bureau. It is actually to help build a new shopping guide platform, the platform is completely attached to Taobao, not like the beautiful said, Mushroom Street as a stand-alone station. The early stage is to pass 500 million dollars for investment, has developed a good business recruit under the command, and then continue to introduce new shopping platform. Continuous investment expansion platform level, this practice with the cat, Taobao the same. This is Ali's ambition, but also Ma's ambition, "Ali is not only a platform to sell trillions of of goods, but want to build more like Alipay, Taobao the same company." We do not want to become a just can sell trillions of goods company, we hope that they can in the future development, and constantly cultivate into countless as Taobao, Alipay, Balance treasure ... Taobao U station, is undoubtedly a big shopping guide platform integration platform. An independent new company is most likely to be born.

So, 5 trillion dollars, for the shopping guide platform, more vigilance rather than look good. This is the same as the cat introduced the original business, the early period to a certain policy support, when the merchant more and more, this doomed will be a fierce killing of the battlefield, and all the arrival of the shopping guide platform will be subject to Ali control, loss of more autonomy. The real merchant in the world of Taobao cat the scene of the scene of sadness will be no reservation to the map to the shopping guide platform.

Ali's so-called Prairie plan is in fact the absolute control of all the forest entrance, and then the company small. This so-called ecology is built on the inner seal. One-stop shopping is a consensus of many electric business entrepreneurs, especially in the mobile electric business with its astonishing speed in the rise, many people look to the Light shopping Guide website, shopping Guide website through its own professional guidance can indeed give consumers a very pleasant shopping experience, but the natural disadvantage of shopping guide site is too strong attachment. This basically says, need to look at electric quotient platform mood eats. Therefore, if Taobao U station to absorb the shopping guide platform, if the provisions of the platform can only be Taobao cat services, then, this will be a shopping guide to the impact of the site would be devastating, as to Ali will not do so, it is not impossible, the electric business platform to force suppliers things have happened. Shopping Guide Website It is necessary for their future to go to the heart.