Shopping Guide Transformation, enter the electric business platform

Popular in the mobile internet today, shopping guide site is a burst of development, but now the group began to purchase the website of the electric business platform, this with the previous Taobao blocked shopping guide site has not been able to take off the relationship.

In the June of this year, Mushroom Street and Amoy powder, respectively, announced their respective access to the financing of billion, and then beautiful said also acquired the day product network and food God Shake. These used to be shopping on the site of the odd sheep are now beginning to develop the electric business platform, have to say is a mobile internet event. In the mobile Internet electric business platform has such as Taobao, Beijing east such a big electric platform, why these shopping guide site also want to take a piece of it? This is from Taobao and these shopping website break up.

Taobao has been to these shopping sites are very supportive, because Taobao every day a large number of browsing, Taobao their own fundamental care, so find these shopping guide website to help. With the development of these shopping guides, Taobao found that these shopping guide site began to gradually control the flow, rather than in order to Taobao balance flow, which makes Taobao feel dangerous, so began to limit these shopping guide website, and then simply break with these shopping guide site. After the break with Taobao, these shopping guide website lacks the source of traffic, have to find another way out. So, shopping guide website thought transformation, began to enter the electric business platform.

Have to say, shopping Guide website in the newly developed electric business platform have made good achievements. Mushroom Street in its U shop after the line has reached over 300 million yuan in monthly sales, beautiful said that through promotional activities, also reached a good performance of hundreds of billions of sales. Shopping Guide website to the electricity business industry to achieve such good results, Taobao is a small blow, perhaps Taobao has begun to break the original regret also may be!

In fact, the electric business platform can achieve good development, the beginning of the positioning is very important. Like beautiful said and Mushroom Street at the beginning of a relatively low position, mainly in the face of college students and some just started working women, but this part of the population income is less, relatively low consumption ability, so at first did not get too good results. However, then began to adjust their position, began to gradually improved. If you want to be in the electric business to break out of their own world, positioning is still very important. Not only positioning is critical, the sale of products, management of the site, or a number of technical development, there is a link to do bad, development will be greatly hindered. After all, for the shopping guide site, the development of electric business platform is not their forte, want to have a good development in another area, everything to start from scratch, step by step cautious walk.

Shopping Guide site are starting to do the electricity business, is there will be other aspects of the site also saw the electricity quotient platform profit space, and have to switch to this aspect? The problem is unknowable, but the rise of a growing number of electronic business platforms is a good thing. In the mobile Internet market, we do not need a monopoly, but the need for competition, there is competition and pressure, the pressure will let these electric business platform more focused on their own development, pay more attention to consumer maintenance. Although, the competition will have sacrifices, many of the electric business platform rose, and fell, but this is the market development of an inevitable process, only experienced such a process, can move forward better.

Article Source: Chimera Blog http://wangyueblog.com/2014/07/25/dgwzjtytbjlzjdspt/reproduced please indicate the source.