Shopping Guide website to open the journey of growth flexible control site construction and development is the key

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Now on the network appeared a lot of Taobao shopping-oriented website, through a product of a comprehensive shopping guide, thus greatly improve the conversion rate of the site. Because the shopping guide if do enough professional, then it is easy to win the trust of consumers, but also let themselves in the minds of consumers to increase the weight, to achieve the ultimate goal of trading in the site. Because there is such a benefit, so now operate a shopping-oriented web site has become a trend, a variety of shopping-oriented Web sites have sprung up, but the actual effect is not the same, some web site operation is very good, played the role of the expected. Some of them ended up failing. This article from the market analysis to experience the whole process of operation to analyze and explore how to more scientific to operate a shopping-oriented website, I hope to be a guide to the friends who want to do some inspiration and guidance.

Do any site before the need to do a certain market research and market analysis. It is especially necessary to be a shopping-oriented website. Many people do the shopping guide million seemingly all-encompassing, what products are included, but imagine how much energy a website you have, if you include too many products, how can you make reasonable and detailed comments on each product, if you can not make reasonable and detailed comments, Then your shopping-oriented website will completely lose its existence value, consumers go directly to Taobao. So, after deciding to do a shopping-oriented website, we must first decide that we do the site will be the main type of products, there are usually two choices, one is to choose their own more understanding of the product, because if their site is the main product type is more familiar with, then in the selection of products, Comments and source tracking will have their own more unique and detailed introduction, this highlights the core competitiveness of their own, another is the choice of market potential products of the shopping Guide website, of course, this product is what, it is necessary to see the webmaster own vision, the reason is that there is potential, is in the present market shows certain momentum, more space can grow, do not choose too fire products, otherwise will face fierce competition.

Whether it is to choose a familiar product type or choose a product type with market potential, it is to highlight the unique competitive advantage of their website. Shopping-oriented web site is a business and consumers of the transit site, is a pure selling service site, therefore, we have to establish such a site must be the user experience in the most important. Many in order to quickly build the site, the use of some evening ready-made templates, so the speed of the station is very fast, but the first impression is very poor, because many people in other places have seen the same style and format of the Web page, creating a sense of disgust, and even lead to lack of trust. Therefore, for shopping-oriented web sites such as pure service sites, for the construction of the site must be very important, all from the user point of view, the establishment of professional and beautiful web page design, so as to improve the user's first impression, and then, together with the future of our products made accurate and detailed evaluation, We can make consumers happy to use our website to guide their consumption.

After the website is established, we will start to run the entire website. Overall, mainly divided into three jobs: site content construction, site outside the chain construction and the promotion of the website.

The person who makes the website knows the content is king. Shopping-oriented web site is no exception, for just set up a new station, we do a good job of content on the one hand is to allow users to recognize, on the other hand, to let search engine favored. To allow users to recognize our web site, in the final analysis is to represent the interests of consumers shopping as a consumer of the intermediary, the position is neutral and objective, whether to make consumers trust the product introduction and evaluation, is the key to win the customer heart. Therefore, we must be fair and objective to the corresponding type of product analysis and statement, to help consumers pick the more appropriate products. On the other hand, we need to strengthen the content of the construction to ensure the ranking of the search, original articles must not be less, especially for already a newly established site, only in this way, effective original articles to stimulate the search engine contains enough content of our time, our weight, ranking will naturally rise. Only to let our website at the same time to win the user's favorite search engine, there is the basis for survival.

In doing a good job at the same time, we also have to do the work of the chain, in general, through the release of soft text is a large number of sites to take the way, through the release of soft text to win the reprint of others, and then get a lot of outside the chain. In addition, through the question and answer platform, BBS release chain, and related sites to establish friends chain and so on can increase our chain, on the increase of the chain of articles and tutorials in the network abound, we can come down on their own learning. In short, the content of the king, then the chain is the emperor, I believe we will give enough attention.

Network operation in the end to say is the network promotion. Although the old saying is "Not afraid of the alley deep", but in fact, now this sentence is no longer applicable, shopping-oriented website as a service site, to promote doing well, will directly determine the number of your site traffic. For network promotion methods, methods, etc., regardless of the use of micro-blog, QQ Group, forum or blog are commonly used methods. There is a lot to be told about these methods, and there is no longer much to repeat here.

To sum up, do a shopping guide Web site, its basic content and general Web site is not much different, but in some work must be more attention. For example, in the industry choice, the choice must be prudent. In addition, shopping-oriented web site can be in the eyes of customers to win trust, but also the key to success or failure of such a site. Shopping-oriented site on the one hand, the merchant's point of view, to promote the product to the customer, on the other hand, to stand on the customer's point of view, to guide consumers to buy more suitable products, we only in a fair and objective neutral angle to give consumers a good user experience, can win the hearts of customers, and ultimately profit from it.

Finally, want to do a good shopping-oriented website, also need to have a good mentality, only in the long-term customers in cooperation to establish a relationship of mutual trust, it is possible to establish a good word-of-mouth impact of the site; In addition, to maintain our operations in the objective and impartial heart, with good service to win the hearts of customers. Only the continuous summary, continuous improvement, can be in the fierce competition in the market, the rest of the final remaining for the king. This article source weight loss product http://www.jxxsjled.cn/. , I do is a weight loss product Shopping Guide class website, in this respect has the quite rich experience, if has the colleague friend to have the good method, we may carry on the common exchange, thanks.