Shopping Network gradually collect freight, free shipping time to end

Xinhua News (reporter Xu) after dangdang, Jingdong Mall and other Web sites, Amazon also said that starting from February 2 7:00 under the new orders, a full 29 yuan to free shipping. Each Big electric Dealer website once in unison the free shipping age is gradually ending. White Collar Cao said: "I feel conditional free shipping after the implementation of my impact is not very large, because my single order is mostly in more than 50 yuan." ”

The shopping net collect the freight in succession

From the first half of 2010, Dangdang will cancel all orders free shipping policy, asking for shopping full 29 yuan to free shipping, or additional freight 5 yuan/parcel. Some analysts said that Dangdang and its then ready to go public, "All orders are free shipping for the enterprise, after all, is a small amount of expenditure, especially when customers buy only a few yuan of things, the company's profits are not enough logistics costs." ”

Last November, to "low-cost, Free Shipping" opened the market Jingdong Mall also announced that the end of the entire field free shipping policy, the amount of less than 39 yuan orders charged 5 yuan freight, only diamond-class members can continue to enjoy the full free shipping concessions; Last December, the new Egg Mall announced, The new logistics policy will be implemented from 18 o'clock in the evening on December 31, 2011 To add two cities in Beijing and Shanghai to the cities with 99 yuan free shipping. Before Beijing and Shanghai has been implemented unlimited free shipping, the new policy implementation, there are 21 cities full 99 yuan free shipping, other areas full of 299 yuan free shipping.

Amazon has changed its mind.

Last November 23, Amazon said in its official microblog: Amazon China has been insisting on free shipping for all goods sold and no limit on the amount of orders. Amazon China President Wang Hanwa also said that logistics distribution is a very important part of consumer shopping experience, considering E-commerce in China is still in the early stage, Amazon China has been adhering to the principle of free shipping products. However, two months later, Amazon announced that the Amazon site to purchase more than 29 yuan (including 29 yuan) of qualified goods, can enjoy free distribution services, if the amount of qualified goods less than 29 yuan, to pay 5 yuan distribution fee.

Industry Analysis

Burning money is hard to sustain

Industry insiders said that in recent years, many home appliances have launched a full court free shipping, is in order to occupy a place in the fierce competition in the E-commerce market, so as not to lose customers, but this way of burning money is not who can afford to pay. "The electricity business is often a price war, plus free shipping, greatly weaken its profits, some orders, not a loss is good." ”

In fact, we all know that free shipping is not a long-term solution. But no one is willing to set a precedent if everyone is free of shipping charges. From last year onwards, there will be the beginning of a conditional free shipping, the inevitable cause of the industry to follow suit. ”