Short-based 7 billion users, mobile market into marketing "New gold Mine"

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In recent years, the global mobile communication has demonstrated the strong development momentum, has opened the huge mobile market for each big enterprise. 2012, the number of smartphone users in a straight upward trend, the current total number of users worldwide has exceeded 1 billion, only 2012 years increased by 600 million. November 23, 2012, the Financial Times Network version of the report said, according to the Global Communications Solutions services company Erikson's latest analysis results show that 2013 mobile phone users will reach 7.5 billion, more than the United Nations statistics 7 billion world population. By the end of last year, the number of Chinese mobile internet users had climbed to 420 million, accounting for 74.5% of the overall netizen, the China Internet Network Information Center report showed.

More and more data show that the number of mobile phone users more and more large, indicating that the mobile phone has become a contemporary difficult to separate intimate items. At present, although the desktop computer is very popular, but because it is inconvenient to carry, many people once go out will be "abandoned", choose to take a portable notebook, but the notebook can not be carried around everywhere, and then the ipad has become everyone's "new favorite", but the penetration of the ipad is ultimately less than And the mobile phone has a function that no other electronic product can replace-mobile communications, which makes many people unable to leave it. In addition, with the rapid development of mobile electronic products, mobile phones become a set of communications, shopping, payment, access to information, entertainment and other functions in one product, more and more popular people's favorite, resulting in frequent bursts of users, wireless terminals have become enterprises to kill into the blue sea market carrier.

In such a huge mobile market temptation, the major enterprises have begun to layout the mobile Internet, the ambition of the mobile market is also expanding, more and more enterprises are eyeing the mobile market. In order to successfully rob a ticket to the "New gold Mine" of mobile marketing, many famous companies are also firing at full throttle. Although in their view, the mobile marketing market is not fully mature, but they still see mobile marketing as an indispensable opportunity, and as the future of the main battlefield. It is their highly valued mobile marketing, the overall promotion of mobile marketing the high development, so far, mobile marketing shows an irreversible trend.

In addition, the mobile phone anytime and anywhere to follow the characteristics of users also make some enterprises find the business opportunities, by pushing information to the user's mobile phone, causing users attention, but also make mobile marketing more accurate.

As a result, more and more enterprises to carry out mobile marketing, to absorb gold. And the focus of Albert early in 2010 years to predict the development trend of mobile marketing, and began to focus on the development of mobile marketing new products, and finally launched a full network marketing system in 2013, this system fully combined with the characteristics of mobile marketing, better and faster to help enterprises to kill into the blue sea market, and to seize the next place.

It is reported that the first quarter of the 2013-year China Mobile payment market size broke 60 billion mark, the transaction size of 64.61 billion yuan. In the future, the mobile market will continue to expand, by then, the Enterprise short-based will not only 7.5 billion users. How to seize the next opportunity? Dig more gold? The key is how to choose a more effective way to carry out mobile marketing, Rob Road forward.

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