Short Board of Web game: lack of aggregation marketing ability

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; Web game with its small investment, low threshold, quick effect and other advantages in a short period of time to form a hot spot in the industry, many development team surging, the market has achieved good results, but these prosperity behind, it is difficult to conceal the lack of aggregation of web game company marketing capacity.

The Grand game and the Thousand Oak mop as the representative, will the webpage game product with own original community to integrate, achieved the attention of the world's achievements, and throughout the other web game companies, more is the product's own advantages to attract users, once reached the end of the product life cycle, the user loss is very high. The so-called "its Xing also Bo, its death also suddenly"

The traditional client-side game is based on product-oriented life cycle, while the web game because of the need to download, the lack of computer-resident windows, making the transfer cost is very low, and most of the web game using a joint operation, when the lack of aggregation marketing capabilities, Can only become a major joint operating platform of a game application, even if it can be a short period of time to obtain a certain income, but lack of continuity of protection.

The value of the virtual world has much in common with the real economy, and it is worth cherishing the economic value that is paid and can reside in the preservation. SNS website's personal information real and rich degree affects the user to transfer the situation, the webpage game is the person interacts with the human to produce the fictitious property, lacks the aggregation marketing the webpage game company cannot retain this kind of fictitious property for a long time, and makes it maintain value and increment, the new webpage game product launches also just starts The lack of sustained growth will be like the real estate industry sales, the next property expected income is difficult to measure.

2009 for the web game is a test, hundreds of development team, if passed the exam, will face the fate of the acquisition or death, the game industry has not formed a breakdown of the work process, often a company from the development to the operation of the run through, the field of web game temporarily can not form the agency pattern, Please fill up the short board as soon as possible.