Short-term rental giants "deep in" the Chinese market, piggy short rent to create a "Chinese-style" trading platform

If you still think it's a good time to go out and stay at a hotel. In the case of family outings or travel with people who wish to live out of home in the field, it is a good choice to stay in a short rental accommodation or apartment that is cheaper than a hotel, and a short rental website is an online trading platform for consumers to provide this service.

2013 short rental giant Airbnb into the Chinese market, recently, the short-term rental site has begun to plough the pace of the Chinese market, the local short rent for the representative of the short-term rental site to face more intense competition and challenges.

Short-term giants "deep into" China market

According to an industry close to Airbnb, Airbnb has made clear the pace of expansion in China in 2014, after Airbnb for Chinese users have already replaced the site's default home page for local listings, and developed a key translation function for the website, Also for the availability of micro-credit to increase the share, and Airbnb began to plan to introduce Alipay to pay for the relevant booking payments.

The industry also revealed that Airbnb's three founders had come to Beijing at the beginning of the year to communicate with Chinese landlords on Airbnb, and in the past year Airbnb in China held a number of landlord line meeting, the Chinese market's coveted heart can be seen. Airbnb has done a lot of research on the Chinese market, they found that China's short rental accommodation market is huge, with more and more Chinese backpackers, young people began to prefer to live short rent accommodation as a choice.

Airbnb has soared into the world's largest travel rental website, and its successful business model has also attracted many imitators. In the domestic short rent as the representative of the Peer-to-peer short-term rental website, has been the media played in China's Airbnb tag: Piggy Short rent emphasizes the social relationship in the process of accommodation, hoping to have a vacant room for the individual landlord to negotiate with each other to communicate online booking platform. Piglet Short Rental co-founder Chen Yu has said that the essence of the short rental platform is to share the economy and collaborative consumption, in his view, people around you can take out their spare room for short rent, landlord gain, tenants can also find a very cost-effective short-term accommodation. In his advocacy, including himself, many of the pig short rental employees will be their own unused housing to put out on the pig's short rental website to operate.

Pig short rent to build "China-style" trading platform

Despite Airbnb's expansion of his business in China with a lot of glory, an indisputable fact is that he also faces the challenges of China's national conditions. In foreign countries, online trading systems have matured because they are bundled with credit cards, eventually finding real users, who also have social networks like Facebook and LinkedIn, making it easier for users to make consumer decisions. And in China, how to reassure users?

As the Airbnb model in the domestic closest to the imitators, Piglet short rental in the beginning of the start of the localization of the transformation, and set up the tenant's "tenant experience Security plan", set up a 10 million yuan pool of funds, To those who have gone to the end of the house or found the house and the image of the photo does not meet the user experience of the injured users to compensate for the corresponding funds. Last July, they also launched a "Personal landlord property protection interim plan" for the landlord: if the tenant during the stay due to negligent operation, vandalism or robbery to the housing source caused property damage, personal landlord can obtain 880,000 yuan of property compensation guarantee. In order to solve the personal landlord's psychological concern, they and the Ministry of Public Security second generation of identity card information binding, for the landlord to provide authentication and other functions, and these initiatives and localization of the transformation of Airbnb in China to expand their business is a relatively big challenge.

Although Airbnb in China to accelerate business expansion, the whole domestic short rental market will usher in a new round of business opportunities, but Chen Yu still thinks, the domestic short rent has not entered the prosperous period, the whole short rent market development also relies on the local operation team through the continuous intensive cultivation and the innovation transformation only then can realize the business breakthrough.

Internet multinational enterprises are facing the challenge of localization in China, it is not feasible to copy the global platform to China only by brand and capital advantage. At this point, local internet companies often win in the details of operations and business innovation, which is the opportunity for piglets to rent short.