Short-term rental web site AIRBNB valuation of 3 billion U.S. dollars why there is no "Airbnb"?

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Do you know how Airbnb the idea of a short-term rental house? Airbnb is actually an abbreviation for airbed and breakfast (air cushion bed and breakfast). At first, the two founders couldn't afford to pay their rent, so they got a couple of air-cushion beds in their apartment and rented them out to a meeting in San Francisco where they couldn't find a place to live. In fact, the start-up company behind a message: Airbnb is not out of thin air business, they are behind a certain cultural background support: For example, the early Internet derived from the "backpackers" is a good example. But if this model is moved directly to the country, the cultural span is likely to greatly limit the market.

Trust

At home, the biggest obstacle to short-term housing leasing is the trust mechanism. Houses are the lifeblood of most people, and they are not as smart as some Americans are to invest. Whether it comes from safety or health problems, they don't let a stranger break into their own space. If they really want to rent out the house, the hope is long-term, because it will bring a stable income. In relative terms, short-term rents are not stable, and they have to worry more about health issues. Before the advent of Airbnb, Americans could go to Craigslist as a way to find short rental information, and Airbnb just put some of the deals in existence more clearly online.

If domestic short-term leasing services are popular, who needs more? The answer is the criminal! With the domestic rent control more and more stringent (real-name), criminals rent a house or have a certain degree of difficulty. This service caters well to their needs, which will bring more instability to society. Two or three years ago there has been a tourism site to promote the premise of the trust of the Traveller Accommodation Exchange services, and finally many users found his house was made unsightly, causing a lot of shadows. Compared with the Chinese people, Americans are relatively high quality. Although Airbnb has also been wrong, but the user has not been greatly affected.

User positioning

Another problem in the domestic short-term housing leasing industry is user orientation. What kind of talent is the end user of this industry in China? The house has gradually become a dividing line of social groups, and there is a gap between the income of the two sides of the line. If the short rental price is too high, users would prefer to rent a relatively affordable hotel; If the price is low, the landlord would rather empty the house than others to spoil. It is not easy for both sides to find a price that is acceptable to all. is short rent suitable for business people? Because the hotel industry is already very standard, they can claim the cost of lodging by asking for an invoice. In this regard, short-term rental housing can not be done.

Model Micro-Innovation

For most entrepreneurs, although they see Airbnb's valuation at $3 billion trillion, they remain wary of the industry. We can see, like some of the domestic sites with relevant resources began to launch similar services, such as housing intermediary SouFun launched a "Travel the world short rent," hurriedly launched the "Ant short Rent", 58 with the city launched a "Short day rental." They either have the availability channel, or have the relevant information published data. Instead of being a consumer-to-consumer trading platform, they are using the business of Airbnb to run short-term rental services more than they do. For them, short-term housing leasing is just a function of homeopathy. It is not realistic for average entrepreneurs to try to persuade the public to accept such services, in addition to considering resources, if they want to be in the industry.

Short-term housing leasing is indeed catering to the needs of some consumers, but this service will become very acclimatized to the domestic. Who can say that they can build a very good trust mechanism? Now there are many similar sites that have come out, but they are more simply using a trend to flag the industry. Can the Airbnb model be made in China?

Home Short rental website Airbnb financing 117 million US dollar valuation 203 billion USD

On China's online short-term rental market from the Airbnb model