Short video application prospects, the current user automatic shooting will be very low

At present, the user automatically take short video of the intention is very low, and Tencent, Sina's media thinking can only let them in the short video field more and more hurt. They think that solve the traffic problem, you can thus mobilize the user's initiative. But in other words, short video is actually a congenital disability, and just a few seconds of content shooting is really too short! This article will analyze the prospects for short video applications.

Tencent Micro-vision, Sina second beat as a representative of the short video application has been around for almost a year, but no one can stir a pool of spring.

And what is the next era of Weibo, the internet Daniel is ready to tell us that there will be short video. With the popularization of 4G, the text will be faded, short video is about to rise. Tencent Micro-vision, Sina second clap both sides early layout, borrow micro-letter, micro-blog portal to the user to convey, the phone to take a film.

But unlike foreign markets, filming is less fun at home. China's implicit culture has caused people to be generally shy, and for women there is an important point, just with the United States Mito, beauty camera to become beautiful, how can in the short video of the breaking work?

The user automatically shoot short video of the intention is very low, the internet Daniel Tencent, Sina think to the Chinese users to do education, to reduce the user's entry threshold, the product several changes are in the solution of user upload speed and traffic problems, even in some areas to introduce flow subsidy package, the use of product flow free. Effect is a period of time, we often see in the circle of friends without content + slag quality video, even if these platforms continue to emphasize that such a video is so lively, its traffic low to a few pictures of the same, but three cats would rather choose a beautiful picture, also do not want to choose a dead video.

Daniel believes that the solution to the flow problem, the next to mobilize the user's initiative, teach them how to play. In the early days of micro-vision, through the wall, magic, such as the use of video delay function to achieve a variety of effects of the play does attract a small number of users, but this concern immediately with the decline of the interest curve. Creativity, shooting, music, and later need some technology, not everyone can participate in. Someone must say, why is vine on fire? We go back to the shy Chinese people, you let the exam-oriented education for so many years of small partners, overnight into the creative reach of people, this is not noisy it?

Daniel think well, you do not participate, we find someone to take you to play, the role of example to quickly put up, so have invited all the road star settled, micro-view Queen Fan Bingbing, second shot queen Deng Zi chess hot moment, are in an attempt to replicate the success of the micro-Bo Yao Chen. Do not want to go more and more biased, short video to "Take the initiative" as a "passive look", to become a star and pat the people of the small circle, should be used to record the user to share their own tools, become only for viewing the mini video site.

The concept of micro-vision revision is: in micro-vision you can be an audience, in micro-vision you can be a director. Will watch the interesting video mentions the first position, the numerous star intimate life video, hundreds of talented person, the creativity, the comedy, the beauty, the pet, the food, the traveling has everything. At first glance the content of prosperity, but users are viewing content rather than output content. Second beat also stressed that the key to moving short video is not playback but sharing. At this point, the time has become a paradox, whether the short video more condensed, or long video more complete and exciting? We see the micro-vision extension featuring long video features to complement and will "see" the function more perfect.

Tencent, Sina's media thinking also let them in the short video field more and more hurt, first short video is every user used to shoot to share their own, each user should be the output, but with the layout of Tencent and Sina, Sina would like to highlight the second beat at the social level of media value, from the second shot of the news is not difficult to analyze, Its desire for media properties.

Second beat founder Han Kun that: "Through the various cooperation with Sina, CCTV, micro-video sharing this form because of upload speed, less traffic and micro-blog One key upload, cross-platform sharing characteristics, has become China's major hot event media organizations and ordinary users of the news artifact. In addition, the second shot will also be increased investment in the near future, to encourage and train more people to shoot, and through the development of video-making people to gather people to watch the video. ”

In the user's thinking, Tencent and Sina have a mishap, so regardless of micro-vision, seconds take how much effort to do the promotion of education, did not give users the "active photographer" identity and a "you have to use short video" reason. Its industry height always let Daniel in making products when the first consideration is not the user's feelings of the product, but blindly to the product rising height.

In the camera has a lot of "brain residue powder" of the United States Mito, on the line us can open short video of the dilemma? The positioning of the United States to shoot products in the "Everyone is a Star", the video industry "Beauty Mito." The appearance of the United States, it is difficult to short video of the current pattern changes. In other words, short video is a congenital disability, and just a few seconds of content shooting is really too short!