Short video sharing Vine founder of the new venture

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January 8, Re/code (recode.net) website quoted three people familiar with the news that Twitter's short video sharing service Vine co-founder Dom Hoffman (Dom Hofmann) has stepped down as general manager, will no longer lead product development.

Hoffman has been the company's leader since the founding of Vine in early 2012, and sources say he will no longer go to work every day after he leaves office-his career has shifted to the preparatory work for another start-up.

Vine, who is still operating independently after being acquired by Twitter in October 2012, now employs about 14 people in New York, while Colin Kroll, the co-founder and former chief technology officer, will take over Hoffman's day-to-day duties. Colin Croll In addition, Twitter has dug up product manager Jason Tove (Jason toff) from YouTube as the product owner of Vine.

Carolyn Penner, a Twitter spokeswoman, declined to comment on the Pena.

Twitter executives are said to have deliberately extended the length of the Vine short video (currently 6 seconds), but there is no evidence that Hoffman's departure is relevant. The wind is still uncertain about the situation inside Twitter, but the Vine team has always been flexible about the development of the product.

In fact, Hoffman began his work handover as early as last November, and his change of position is an astonishing event for Vine, a small video company. The demotion is likely to have a serious impact on his earnings from Twitter, according to the terms of Vine's takeover of Twitter, but sources say he volunteered rather than resigned.

Hoffman's departure raises doubts about whether Twitter will retain key talent--twitter a few months ago on the NYSE, the number of staff has increased from hundreds of to more than 2000 people in more than a year, and changes in staff are no doubt affecting the choice of old employees.

Meanwhile, the "war" between Vine and Facebook's Instagram has entered a white-hot phase. Photo-sharing app Instagram last summer launched a short video-sharing feature that directly challenged Vine, after Vine's user growth slowed. As of last August, Vine had 40 million registered users, while Instagram's monthly active users were as much as 150 million, the gap between the two was obvious.

But sources say the Vine team is considering a different 6-second short video viewing-their latest achievement is the recently launched version of the Web page, but the web version is a full year behind Instagram. (Yau LA)