Shorthand from the G-startup Innovation competition:: Where are your core products and core competencies?

Entrepreneurial team, Hatch, show, these are the same theme of the annual Gmic conference, and make a group of teams stand out every year, have the opportunity to show their products and ideas in front of everyone, and get some professional advice.

In the GMIC2014 innovation competition, a total of 10 teams came on stage to showcase their products, including hand-swimming, wearable smart hardware, software testing, mobile application testing, and image socializing in multiple directions. In addition to the competition, these 10 teams will also be displayed in the personalized mini position of Innolounge Innovation Exhibition area, and interested friends can go and see it.

Let's take a look at the core products of these teams, which are mixed with interesting or useful concepts:

1) Karois Watches

Karois Watches, a team from South Korea, has shown the world's first mechanical smart watch, a smart watch that will pick up the popular Android system and use mechanical power to completely subvert the traditional smart watch concept. In their own words it is world's one mechanical Smart Watch Hybrid.

Highlights: The appearance of the mechanical watch with a transparent platform, like the general Electronic smart watch can control the camera, music volume and other activities, but not rely on the battery, rely entirely on the Swiss process mechanical system.

Concept：

Do your marketing research and data analysis: the emergence of mechanical smart watches is not a figment of the imagination or so-called extreme creativity and subversion. For Karois, their idea is simple: 1.2 billion watches a year, with a mechanical watch of 77%, which would be more popular (and more upscale) if the mechanical watch were attached to an intelligent system.

Protect your patents: although they do not specifically disclose the principle of mechanical power, but through the design drawings and documents can be seen in the product is still in the confidentiality phase, they have applied for patent protection in the United States. They also bluntly: once the product launches, it is inevitable that someone will copy us.

Our idea is very simple, is to do the Swiss manufacturing: they are not independent of the planning of the start-up Intelligent watch production sales, but in the mature technology, to establish a solid brand, to become some big watch brand suppliers. "There may be a lot of people who will not buy the shuttle watch, but prefer the smart watch of the shuttle, and we hope the big Swiss companies can buy us." ”

2) Puteko

Puteko is an augmented reality (augmented Reality) drawing class application, with its operating team from Japan and research and development from New Zealand. You can create a picture with Puteko and then make your own three-dimensional animation by printing, painting, and finally making it. (unfortunately its demo on YouTube, no video no truth AH)

Highlights: Printed artwork can be turned into 3D stereo video through their display enhancement platform.

Expanding AR experience, such as color analysis: Depending on the characters in the story or their personality analysis, the system will give you tips to help you decide what color to apply, and we can make the characters you create interact (animate).

Concept：

The AR concept is not unfamiliar, there are a lot of companies and products based on this technology, but we always feel that although AR technology and related products are many, the whole ecology has been formed, but there is something missing in technology and goods/business, such as an augmented reality market or communication community, that's what we want to do. Like kids who can draw and share their results.

3) Card

Are you still worrying about gifts for a friend's birthday? Went all the way to her favorite brand store and didn't know what to send? The cards all do is this local Social Mobile Service, a very typical O2O electric quotient + social platform. You can buy the shopping voucher (card) of the cooperative shop through the card, then add your blessings to a friend, while at the other end, she/he can go directly to the store to use, most of the gift card is to go to the offline store to cash, very few can buy goods online.

Highlights：

The bright spot of the third group is actually the question that each investor represents (the judge) raises, basically contains the whole game question link in the investor most concerned hot spot, I summed up a moment, the following three (and some will be included in another article discussed)

1. Cultural background may be an obstacle?

Most of the companies involved in the show are research and development, operations and sales across a number of countries, in addition to their own cultural specificity, and sometimes need to integrate into the new country and market. This time, the product can ground gas, whether the team can overcome the cultural background barrier to find the local needs and pain points is very important. For example, the investor asks, will it be difficult for you as a foreigner to start a gift-giving card boom in China? Most of the time, investors are very worried that these products will only be forced to implant mature foreign concepts.

2. This industry is not blue sea, then what is your product different?

This usually contains a concept of being repeatedly chewed, where is the core competitiveness of a product? As investors, they have a certain understanding of the industry trends and development, compared with the linear thinking of entrepreneurs, their minds on a variety of products will have a network of space concept. For example, an entrepreneur might think: What problem do I have to solve, is there any product that has already appeared? And investors may see a larger area, the industry has emerged in similar products, what are their priorities, what kind of group they can meet?

3. What do you profit from?

This problem is often thrown into the social-mainline start-up, along with some ancillary questions: how many of your users are there, and what are the daily and monthly lives?

First introduced here, there are a number of team display content, we will make further updates, please look forward to ~