Should come to the always come, waterproof fish, which has not grasp the truth

The coming will always come, waterproof fish, which has not grasp the truth?

Noisy the micro-letter Friends Circle Online advertising things have finally settled down, yes, micro-trust friends Circle really began to have ads. For the micro-letter this has not yet developed the vault, Tencent does not seem to want to be coy, tucked away, determined to put the problem on the table to talk about.

Information flow (feed) advertising originated from Twitter, the name seems to flavor, in fact, the domestic user has been no stranger, micro-bo, Qzone and so early in the user information interspersed between ads.

2015 micro-Credit will enter the Sham Shui Po, and friends in the circle to release the message between the ads, is Tencent's old road, but also a straightforward way to profit.

There are two diametrically opposed attitudes to the matter. New Year's Day, Tencent shares have risen 13%, in addition to the Prime Minister pressed the loan button, but also inseparable from the gradual sitting of the friend Circle push ads, a large number of advertisers excited, restless abnormal, can rightfully enter this piece of virgin land dug treasure, think all drunk. There is a burst of material said, Vivo get the first advertisement, this matter put in the advertiser, may have a real "broken place" feeling. In turn, some users use "rape" to describe the aversion of this insertion of advertising.

Charge or not? For social software, it's going to be a problem. Micro-letter in the circle of friends inserted ads, is Zhangxiaolong destined to go into the fate of the people.

Social software looks great, Facebook buys WhatsApp at $19 billion trillion, and social apps are the third most expensive apps in the App Store. When it comes to micro-letters, the outside world is "Tencent got the only ticket to the mobile internet era" to drum the trump card of social application, Zhangxiaolong this hust out of the "lone Warrior" is endowed with the color of God.

But Lengnuanzizhi, MA says more than once, that the ticket he got was at most a ticket. With the title of the most important entrance, the micro-letter seems to prop up the entire mission of Tencent to battle the mobile Internet. But the more famous the head is, the more likely it is to become a vase. Everyone should work hard, especially the social application does not revolve around the problem of "making money to support the family", and long living in purdah will become a laughingstock.

Social applications in Asia, represented by line and Kaoka talk, have attracted Twitter and Facebook's admiration for a profit model that relies solely on social-media advertising to attract users to pay for certain feature services. The commercialization of micro-credit stumbled in constant questioning, Gmic 2013, Ma said, "Mobile social gaming is the biggest breakthrough in micro-credit commercialization." From the fourth quarter of 2013, micro-letter game of the small test, to the micro-credit game release interval of rapid compression, the game from the research and other to the mobile game full embrace, especially the Tencent game in the first half of 2014 40% increase in the light, micro-letter is not very need in the user size and Seems to have found a place in the mobile gaming world. But 2014 Q3 single season mobile game income as much as 400 million yuan decline, and again sounded the alarm, commercial shackles more and more heavy.

In the core of the value of social software, the number of users, micro-trust is naturally strong enough to be impeccable, but at the same time its load of commercial liquidity pressure is much greater, the profits of the little money obviously and its role is very uncoordinated. Although Zhangxiaolong repeatedly obstinate, in the single quarter may bring 900 million yuan income, to the huge price of chicken blood effect of great temptation before, what is the use of moral integrity? Especially in the case of mobile game decline how to refuse?

Value-added service is the most not bad profit model of mobile social app, including game, pay expression and service, value-added service is the natural extension of user's demand, users can accept paying to complete service. Micro-letter once stepped into the value-added services and electric business model, now back into the van, walk up the old way of advertising profits, metabolism can be ready?

The electric business frustrated and the mobile game pressure, the micro-letter has to reconsider advertising this old Internet profit model. And the origin of the IM, is destined not to make too much space for advertising, not yet from the ads brush screen crawled out of the micro-letter, the use of the so-called official release will be able to appease users vulnerable to the feeling of advertising nerves?

The micro-letter to disappoint the user, where is only advertising? Micro-letter and Zhangxiaolong into the room, is the profane after the evil.