Should take advantage of low collection of daqing dairy industry target price 4.39 yuan

Source: Internet
Author: User
Keywords Daqing Dairy Industry
Tags consumers consumption demand development different distributors economic economic development
Author: He Shen The increasing per capita income of Chinese urban and rural households, consumers ' purchasing power of premium brand milk powder, plus the central government has introduced a number of measures conducive to the integration of the industry, for the sustainable development of China's dairy industry to lay a solid foundation for High-quality brand Dairy enterprises to provide a good growth environment. According to the Law of historical development, milk consumption in different countries is proportional to the development of local economy, the better the economic development, the higher the demand of milk.  Nowadays, people in many areas of China have been gradually inseparable from milk in their daily life, and their nutritional value has been widely recognized by the Chinese, which has greatly increased the sales of milk. But at present China's demand for dairy products per capita is only one-fourth of the European and American countries.  China's dairy demand is expected to soar three times times in the next 10 years, to around $70 billion trillion, and the next 25 years will become the world's largest dairy market. According to the Ministry of Commerce forecast data, February this year, the national liquid milk, imported milk powder and domestic milk powder sales increased 47%, 33% and 25% respectively year-on-year.  Domestic dairy industry expert Dingmian that the Chinese dairy industry is entering the recovery period, but the overall recovery time is still about a year, that is, the second half of this year to the beginning of next year, the industry will be issued a light, profits will also be significantly improved. He Shen that the investment sentiment in the Chinese dairy industry is increasing and should be collected at a low level in the future.  And the Daqing dairy industry (01007) The valuation attracts, is worth paying attention, the stock price has the condition to return 4.39 yuan listing price, below 2.5 yuan stops the eclipse. Products for different strata of Daqing Dairy is one of China's domestic brand milk powder company, mainly in China engaged in production, marketing and sales of high-end and ultra-high-price formula milk products, products are mainly divided into formula and whole milk powder products, can be targeted at different income groups and product value orientations of consumers, including infants, older children,  Adult, elderly, pregnant and lactating women to supplement the needs of special nutrition.  Production facilities covers an area of 248,000 square meters, set up 4 milk powder production line, an ice production line, the products are "daqing" low middle end infant formula milk Powder series, "Beauty Music" in high-end infant formula milk powder series, "Shi Plus" high-end infant formula milk powder series, as well as "Qing milk" ice products.  The group has a huge network of distributors in 21 provinces and cities in Chongqing to sell formula milk products and whole milk powder products to its subordinate distributors, or to sell formula milk products and whole milk products to retail outlets such as department stores, shopping malls, supermarkets and maternal and infant stores. In 2010, the number of dealers in the group increased from 67 in 2009 to 143.  And the use of direct single line distribution mode has been in effect since 2009, the Distributor's contribution to the percentage of income from 2009 69.1% to 2010 85.5%, this strategy allows the benefit of sharing channels to reduce participants, thereby encouraging distributors more actively promote the group products. The group will continue to upgrade and build new plants through the upgrading of production equipment.Total design capacity of formula milk products and whole milk powder products.  The newly completed plant in Wuchang, Heilongjiang province, is officially put into production, the group capacity will be increased by about 20,000 tons per year, a substantial increase of 50% to 30,000 tons per year, help increase market penetration, meet the industry accelerated integration and the increasing demand for quality dairy products brought about by the business opportunities. In addition, the group also adopts the vertical integration upstream strategy to invest and build dairy cattle ranch in Wuchang, with a project fund of 351 million yuan, which is expected to be completed in 2012, which can accommodate and breed nearly 10,000 cows, with an estimated annual output of up to 42,000 tons of fresh milk and 20,000 tons of bio-organic fertilizer
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