Shouyan: The profit of service game industry chain is not a problem

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2010, China Internet Webmaster Annual Meeting held in Beijing, Phoenix Science and Technology channel as the General Assembly of the cooperation portal to the General Assembly for the full text of the live.

Yi Days Network Company partners Shou-long exclusive dialogue Phoenix, asked about the survival of small and medium-sized webmaster present the status of the recommendations, he said, if the webmaster followed the entire Internet wave, is always followed by the peak in the walk, the profit is absolutely no problem. And if it is for the game industry chain services, even if it is to build a website, the market is still very large, do not worry about profitability.

The following is Shouyan exclusive dialogue Phoenix Technology record:

Phoenix Technology: Everyone good friends, we are now in the fifth session of the perennial site, Phoenix Technology channel, live for you to do live reports. Now we are very honored to invite you to Hangzhou Yi Tian Network Technology Co., Ltd. Partner Mr. Shouyan, we first ask Shouyan general Manager, Hangzhou, the main business model, as an emerging internet companies, business model is what?

Shouyan: Phoenix Friends Everyone good morning, Hangzhou Yi Days Network Technology Co., Ltd., today to participate in the Webmaster meeting, in fact, because we are with the webmaster has a very deep fate, we began to enter the Internet industry in 1999, 2003 began to do the site, do the site is an entertainment class site, Successfully entered the top 100 of the world. In the market demand, that time is Taobao need to do network marketing promotion, linked to our game day, by the game day to take the lead, the surrounding these various web site traffic, 10, 100, 1000 integrated, for Taobao to do network promotion services, cooperation for more than a year of time, Taobao has done the top 18 in the world, successful beyond their competitors, then the ebay site under the easy shell, after experiencing several internet waves, including video sites, in 2008, 2009, 2010, these three years we can see E-commerce site grew very fast, There is also an industry is a web game, web games and client games are different, directly in the Web page can be opened, the industry has grown very rapidly in recent years, as they grow, their annual advertising budget increase, including a variety of websites, they have benefited from online advertising.

Phoenix Technology: Webmaster through your platform to increase its income, and its own to sell what is the difference?

Shouyan: This should be said that the difference is very large, the first day of professional ability, is seven years of brand accumulation, we deeply know what advertisers need, and we can integrate more advertisers resources, while we understand that we are cooperating with all the site owners, its service attributes, different sites will be different ads, The same site with the same ad for them to broadcast different advertisers ads, can also increase its income, so in fact, is equal to a position to earn several money, with a single website to pick up a single ad, it can produce the value is completely incomparable.

Phoenix technology: Just have reported that the webmaster actually most of the income is very small, thousands of dollars below, from such a platform, to them to open up business, realize their commercial value, there is a particularly good channel.

Shouyan: This value is sure to exist, we first through so many years, the demonstration of our model, in fact, in the United States this model is very early, from 1999 we can get, from the United States to pay the U.S. dollars in return, in recent years we have advertising from 2003 Alliance, to 2010, It's been a seven-year brand, so I think the model is fully justified by its value.

Phoenix Technology: You this advertising alliance with Alibaba or with Baidu, or with Google, how to compete with them?

Shouyan: First of all, I believe that it is not a competitive relationship, but a complementary one. Complementarity of a relationship, from the model, there are similarities, because we are integrated site main traffic to serve advertisers, but from the subdivision, the type of advertisers, including Alibaba, Taobao and so on, should be more small and medium-sized owners, The type of site owner, which may be wider in scope, we will focus on some of the advertisers in favor of our main service now, mainly the Internet, maybe they even sell a drug, or a new product, sell a piece of furniture, so everything will have, so the scope of advertisers is very large.

From the site owner's point of view, it's very simple, it's connected to the same type of ad, must be let his total income will be cut, and not conducive to its concessions, because I as a netizen, my last website, first of all, recognize the value of this site to me, and it provides these ads, need to be relevant to me, if only a category, For example, all health care products, I may be disgusted, there will be the difference between the user experience, if for example, I have a game class, or even shopping, sell some mobile phones, but the unit price ratio is very high, in fact, is a complementary channel, I think for the overall growth of the market, very favorable.

Phoenix Technology: Do you have a goal this year?

Shouyan: The Yi Tian Advertising alliance has come to this day since 2003, there have been two orgasms, a climax is 2003 to 2005, is the exclusive strategic partner Taobao, all the small and medium web site resources, Taobao is to the game days to take care of, in Taobao up to a stage, flow and member up a stage, We start to develop independently, in 2007, we served a nine-d web game operators, they were very small, but now they are a year to do a billion, billions of levels, so in fact, as these advertisers grow, we as a channel to contribute our strength, in fact, is complementary to each other, is a total profit-sharing ecology.

Now in fact the whole market with the market more mature, in addition to the top of the game operators, and the game developers of these two kinds of more and more mature, more and more growth, to reach millions of people have many, tens is countless, their most important promotional channels are concentrated in the alliance this block, because the amount of coverage is very large, And they can make sure they're online at the same time play games if you go inside there are no people playing, you can survive very large, there are a lot of people playing, you are playing, you want to beat those people, you will produce peak, generate consumption is their profit source, I think these problems solved, In fact, this is the source of the advertising alliance profit, has been in the development of the premise, so we are also in development, from 2007 to 2010, there is a continuous growth of 100%, so our expectations for the future, but also very optimistic.

Phoenix Technology: Today stationmaster Annual Meeting, you to some small stationmaster, his growth condition is not especially good, what kind of suggestion or experience share to them?

Shouyan: Just now I have an analysis of the whole market, if the webmaster follow the entire internet wave, is always followed by the crest in the walk, I think the profit is absolutely no problem, because we see in fact from 2003, and we have been walking a lot of stationmaster have been gorgeous turned, is to become a large group company, Stationmaster this piece of profit, has become a very small part, of course, we still maintain a good feeling, because after all, we together, in the most bitter time, shoulder by side, along with these years, we look at two markets one is the network of buyers to buy maturity, with the logistics, network payments all mature, This part of the population is growing very fast.

The second category of people, do the game, whether there is a client game, or a Web page of the game, this category of people, as China's economic development so fast, for the material life, spiritual civilization, the need to improve the living, it is necessary, I work so tired, I will play some games to adjust the body and mind, this piece Indeed there is a certain degree of economic ability, can go to consumption, so this market is very big, our proposal in the entire industrial chain, if it is for this chain to serve, even if you do a website, profit problems are not.