Show users ' interest profiles through more dimensions

Since April this year, Sina Weibo is in succession to adjust the microblog page, gradually introduced page concept. On the original single microblog page, do more information aggregation. As before the "media microblogging", the @36 Krypton Weibo home page has "article page", you can read directly 36 Krypton article. Even on the 36 Krypton Weibo home page, there are 36 Krypton + page links.

According to Sina's explanation, "page is for people, a general designation of the home page of a microblog, such as geographical location, song, film, book, etc., which enables the organization of a structured page by using the same framework, completes the aggregation of information and functions for individuals, institutions, and objects, and provides it to the user in the form of a microblog homepage. "To put it simply, the original microblogging home page is only a personal initiative, or a forward microblogging, aggregation of different page pages, you can see the user on Weibo public albums, Footprints, Praise things and hobbies."

After the introduction of the geographical location, songs, movies, books and other page pages, Sina Weibo began to try to integrate Third-party Web sites (products, information, content) to the microblog page. On the personal microblog page between the @ and come and go, there is a "know-what" Independent page page for the first time in addition to the regular home page, microblogging, attention/fans, etc. The page contains content that you have answered or paid attention to when you come and go. The first attempt to communicate with the microblog personal homepage and third party platform.

It is understood that the current independent Third-party Web site (products, information, content) page embedded to the microblog personal homepage is only known, and only a small number of users know and micro-blog active user. Page pages as a supplement to the microblogging information, but also around the microblogging users themselves do information aggregation, such as the page between the home page is also the content of his own precipitation. The future of this independent page will be around the "user itself" to more third-party products open, so that the single microblogging page into the "Personal Internet Center" concept.

In addition to the knowledge, Sina Weibo has also moved some of its star's microblog homepage to the page, such as @ Plume's microblog home page has built their music works, users can see their micro-blog, but also can see their music works, and directly online to listen to songs, praise, evaluation, The future can even be sold directly on the page album, concert tickets, and so on, commercialization of the attempt; @ Xiaoxian's microblog homepage is built with her novel, which users can view or buy.

In the future, Sina Weibo will also complete more page access for celebrities in different industries, and open the corresponding multimedia modules, professional work modules, third party service modules and other interfaces to the relevant celebrities, and will settle the user's more content on the internet on the personal microblog homepage. However, from the actual experience, users use micro-blogging more or more in the brush flow, to the personal page to view the cost of information is relatively high. It's like 36 Krypton's microblog home page, although there are pages of articles, but the actual number of users reading the article is very small.

On the whole, content and relationships are the two foundations of Weibo, and through page pages it does help to allow users to precipitate more of their content on Weibo and to display their interest profiles through more dimensions. The future, whether it is big data mining, or accurate commercial advertising recommendations, are of fundamental significance.