Showa: Word-of-mouth Marketing of China Joint Network Alliance

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As early as in the first internet boom, network marketing because of low cost, covering a wide, fast, has been favored by enterprises.

But for a variety of reasons, online publicity is always unsatisfactory, all the quantification of things can be false. Thus, the internet new generation of communication ideas and publishing channels came into being, this is the major forum Word-of-mouth marketing as the representative of the Network Alliance communication system. The birth and successful operation of this communication system, at least in the field of the Internet, marks the end of the five era of network communication:

1. The era of Pay-per-click is over.

Click Billing due to uncontrollable invalid access and cheating factors, so that the customer's sales effect and promotional expenses disproportionate. In frequent disputes, customers and service providers diverging, each have their own difficulties, the court can not control, has formed a vicious circle. and the Network Alliance transmission billing characteristics are in accordance with the naked eye can be seen on the quality of the best billing, all the visual effect of vision, will never hit.

2, a single website to publish profiteering era is over.

Although the Internet as a whole is a huge and incomparable media, the ability to spread far more than any independent television or newspapers, but because of the various sites "vassal", so that the Internet is divided into countless small plates, customers in any one site do not advertise the entire Internet. and the Network Alliance communication system through the whole network of artificial delivery, the establishment of the information issued by the "Major Forum linkage model", thus breaking the single Web site's release limitations, to achieve a full network coverage.

3, the image of the main site hard advertising era is over.

Although 200 million Chinese netizens are a huge consumer group, everyone knows that people who surf the internet are different from passive TV viewers and newspaper readers, they rarely click on ads, and everyone goes straight to the content. and online advertising pictures become viruses and malicious Trojan the biggest suspect, resulting in simple online advertising effect is deteriorating. Network Alliance Communication is a large forum post on the basis of content and advertising completely integrated into one, all customer information after rigorous screening and evaluation, directly into the forum discussion topic of the body, no longer in the form of advertising, not only to bring users the real need for information, but also to let customer information directly by search engines search. Today all customers know that it is critical to be able to get a lot of search.

4, the one-way transmission of the soft Wen era is over.

All over the world, businesses spend their money praising themselves, and the Network alliance of the next generation of network communication is the consumer's Word-of-mouth and expert comments as the main body, by countless third party for the enterprise magnify, not only the effect produced a qualitative leap, but also completely eliminate the existence of false advertising space, because no one who can seal the world's netizens mouth, There is no one bad enterprise dares to be in front of many victims of consumers through the Network alliance to do propaganda. Therefore, a good enterprise to use the Network Alliance Communication system is not only the pride of the Network Alliance, but also the pride of the enterprise, it is the blessing of consumers, this is the real win.

Simply put, the Network Alliance communication is based on all large Internet forums, interactive Word-of-mouth marketing, and all the Gunners are fundamentally different: Word-of-mouth Marketing object is the name, excellent, new, special products or services, or to pay how much money will not do. Obviously, this kind of communication service has great public welfare and credibility.

Different from the grassroots nature of private blogs, the mainstream of the major forums is easy to help customers form a strong mainstream public opinion.

Need to emphasize that the traditional advertising is playing with the creative and planning, need to play a lot of tricks, but Word-of-mouth marketing is not advertising, not hype, is a kind of open and honest information sharing, a real interpersonal communication.

In the era of excitedly, Word-of-mouth marketing can be met but not, because she needs a long word of mouth, then all kinds of advertising can always through the regular media to take the initiative, can cry children eat sugar first.

Now that the times have changed, no traditional media can be compared with the internet that covers the world.

The most important thing is: Internet forum is the world's only can be driven by consumers, can interact with the mass media, is the site of the people, Word-of-mouth marketing has become accessible. In short, the internet background of Word-of-mouth marketing has too many characteristics and advantages, anytime hard to say, I will be in the future of the article introduced to you, thank you for Mr. Roberts interview, thank you.

The previous network soft text and traditional soft text is no different, are static one-way transmission, customers and contact with the advertising people do not interact and exchange. In the Forum Word-of-mouth marketing, netizens contact any information can be directly replies to feedback, and all over the network members of the network can respond to replies and comments at any time, the realization of two-way real-time interactive release mode, this is the unprecedented.

5, the lip-selling, Wang-Po sell Melon Overlord advertising era is over.