Shu Mingxia: The value of Enterprise's choice of microblog marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Did you tweet today? Weibo has become a social way for office workers, netizens and celebrities, and with the heat of Weibo, a new marketing model-Weibo marketing-has been born. Weibo has become an important social platform and marketing platform for the Internet, and for companies, every fan and listener in Weibo may be a potential customer, and how to make good use of Weibo marketing will be a challenge.

Weibo is characterized by its convenient, rapid and extensive propagation, so that a variety of marketing companies, enterprises, individuals from micro-Bo began to study how to make micro-blog for its maximum value, for enterprises, how to use micro-blog as their own new network marketing tools, enterprises are looking at is the micro-bo huge user base, whether in understanding the market demand, or the promotion of enterprise products can be done at the same time, greatly accelerated the product information release and feedback time. However, as a new marketing tool, enterprises to choose the value of micro-blog marketing?

First, enhance the website brand awareness

Enterprises through activities or users to be interested in the content, so that users to actively spread, can speed up the site brand and visibility. For example: Women's websites can post beauty and skincare knowledge, bringing forward comments.

Example: Cai 4399 Games web site during the World Cup, did a quiz event, a simple activity, harvested 300,000 people to participate, and the hundreds of thousands of people also put Cai and "4399" remember.

Second, promote new products and new services

Companies can use activities to promote their new products or services on the microblogging platform. Common award-winning forwarding activities, by forwarding out the lucky viewers, and send out their own new products. or provide a limited-period commodity discount activities, but also an effective way.

Example: once done a period of a call to the development of a network of WEBQQ published on the blog and then through the microblog release activities, to attract users to use this application finally the new online application of more than 10,000 people, in addition to the application of the page to bring the site 20,000 IP.

Third, Low-cost Network Marketing

Example 1: In a Taobao 3 crown shop in the red Taste square of the microblog marketing, the most commonly used method is to pay attention to + forward lottery, obviously he is very aware of the characteristics of micro-bo propagation, through the attention to improve the number of fans, through the forwarding and multiplication of the effect of information dissemination, and the cost of the marketing costs is very limited. He even found celebrities who made free microblogging endorsements for their products, and those celebrities were his customers.

Example 2: Red Taste Square's owner Guijin is very interesting, on Weibo he and customers joking, open their emotional experience, care for the public, this may be the best I have seen a micro-Bo spread the store, he fully understand the essence of micro-blogging marketing, into consumers, become a part of their son, With his butterfly wings to lift the other side of the hurricane.

Iv. public opinion monitoring and crisis PR service

Weibo is the promotion of its own sword, but also a double-sided knife, how not to be someone else's sharp knife cut dead? Enterprises need to establish their own official account on the micro-blogging platform, set up their own user groups, through the meager and media reporters to establish their own relationship, through micro-bo timely detection of problems, public opinion monitoring, crisis PR, and timely resolution.

Example: Many enterprises often receive some negative information, or reports, so you need to find timely, fast to solve, the crisis killed in the virtually.

V. Tracking and integrating the brand communication activities with micro-blog

On Weibo, many consumers are able to measure the response rate and behavior of forwarding comments, which is more conducive to the communication activities under the line.

Example: During the World Cup, yili nutrition and comfort milk set up a "dynamic Baby" micro-blog, the product features and the World Cup elements, a series of ad hoc interactive activities, the number of micro-Bo fans in just 1.5 months on the scale of more than 70,000 people.

VI. Customer Service

Companies can often feedback some of the service information on Weibo, timely elimination of customer complaints. For loyal customers, often feedback some information, in some people complain and doubt, in some predictable small issues, to timely and consumer communication, quickly eliminate their problems, but also to enable them to appreciate the attitude of enterprises to solve problems, get a good reputation.

The above is the value of the enterprise to choose Micro-bo Marketing, but for micro-blog marketing If the use of this short 140 words to maximize the effect, but also need to continue to try and research, but can be sure that the micro-Bo can detonate the future marketing best-selling. If you haven't started Weibo marketing, Shu Mingxia remind you to move quickly!!!

Shu Mingxia microblogging Marketing Research Institute, http://www.weiboyx.com/weiboyx/20110816120.html reprint please specify the source. QQ 331487419