"Shuangliu Mother Rabbit Head" occasion ".

January 28 news, the continuous fermentation of internet thinking, is affecting all aspects of life, catering industry is no exception. Data show: 2014 years ago 10 months, China's catering industry income of 2.2591 trillion yuan, the growth rate of 9.7%. However, the catering industry is facing a dual-day pattern of ice fire, on the one hand, the decline of high-end catering industry, on the other hand, the mass catering industry with the help of mobile internet shows a high growth trend.

Recent traditional dining Sichuan name eat "Shuangliu Mother Rabbit Head" occasion "." The mobile phone "again out of the box, successfully registered" Mother Rabbit head. Mobile phone and "Shuangliu Mother Rabbit head." Mobile phone "two domain name." Some insiders pointed out that in the mobile Internet development increasingly clear today, shuangliu Mother Rabbit Head This move protects its important brand assets on the mobile internet, but also takes the lead to lay a solid foundation for its future mobile marketing.
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It is understood that the mother Rabbit head is originated in the abundance of Sichuan province, Chengdu City, Shuangliu County, a traditional name to eat. It is hot and not dry, fresh and not fishy taste, by the consumers all over the country's favor. There are even incomplete statistics showing that the Chinese eat about 500 million rabbits a year, which shows the popularity of the rabbit head on the table.
 
Shuangliu Mother Rabbit Head This successful registration "Mother Rabbit head." and "Shuangliu Mother Rabbit head." Mobile phone "two mobile domain name, conform to its brand influence expansion and mobile Internet development trend." Some experts believe that, with the continuous expansion of mobile internet influence, mobile domain name has become an important part of the corporate brand, whether from its Chinese top-level domain particularity, or for enterprises to provide a unified mobile application portal, has proved its future mobile marketing great value. Once the domain name of the mobile phone has been registered by others or even competitors, the Enterprise brand will face immeasurable losses at the mobile end.
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According to the introduction, enterprises can use the mobile domain name of micro-portal services, its original scattered official microblogging, subscription number, service number, direct number, app and other mobile applications in the background settings, integrated into the final mobile phone page. When the mobile user input access, it can be all mobile applications at a glance, whether to pay attention to the public number or download the app can be a key direct. This not only facilitates the operation of mobile phone users experience, but also allows enterprises to form a unified integrated mobile network Marketing system, in the publicity as long as the promotion of "So-and-so, mobile phone" can avoid a large number of waste marketing funds. In these advantages, the industry generally believes that ". Mobile" value has surpassed the ". com", ". CN" and other single domain name value of the top-level domain. In the future, perhaps the company's mobile homepage is not just as simple as the traditional PC-side, but it carries the task of unifying all mobile applications of the enterprise with the mobile users.
 
Data indicates that only 12.5% of the restaurant chains and 5% of the proprietary restaurants in China currently have their own mobile homepage. However, more than 70% users often view food and beverage information through the mobile side. So visible, mobile internet for catering industry is pregnant with a lot of business opportunities to dig, who can more effectively connect with users, is the biggest winner.
 
At present, the ". Mobile" landing period has begun to countdown, up to now has thousands of brands and hot words of the mobile domain name was successfully registered, which contains a group of dual-MOM business success Protection caseExamples, there are similar "millet, mobile phones" by investors to the case. To the dual-stream mother Rabbit head protection behavior, as a restaurant brand opened a good head. Traditional catering industry wants to keep the influential old brand, it must adapt to the development trend of mobile Internet, and actively use new technology or marketing tools to seize users. Important mobile applications such as ". Mobile" are a unified portal, enterprises must be careful to register the required domain name as soon as possible.