Shuffle is a layman, the real opportunity lies in the eyes

The low survival rate of hand travel, which is recognized as the status quo-from 2013 has been the media or channels to play 5% to 10% of survival data, exaggerated point of the 0.1%. Where these figures come from and rely on them, it is now no test. However, the independent game and a single hand tour, the channel is a total of thousands of new products each month, in each channel monthly report of the new products, it is really rare.

As we all know, the vast majority of CP peers in the year before the arrival of the boom rush into the hands of the Tour circle. Now that the new age, the demographic dividend ceiling also seems to begin to reach the point, so we began to sum up the question: since the hand swim survival so low, why more people to kill each other to come in? About the answer, if from the industrial chain of any part of the separate, are relatively vague and far-fetched. Therefore, we may wish to take this issue to the CP, channel, management, distribution, third-party services, and so on a number of aspects to see their views on this.

CP said: Now this line of low threshold, ten people may be able to make a group of tens masterpiece

More experienced friends told me, now the domestic hand travel industry entry threshold low, with the United States in the last century 7, 80 's stand-alone game market, like ten people may be able to make a group of tens masterpiece. The American film was also very realistic to mention this: in the actor Tom Hanks in the "big", the teenage protagonist in the Program Foundation clearance, can also make a suction Jinda. Slightly different, the last century's U.S. stand-alone game bubble with the "ET" game version of the crash, while the Chinese hand tour market is still in the hot.

Entrepreneur said: Since the grand "legend", Nine City "Miracle" after this is the hand tour of the current best night wealth opportunity

Do not know if you have found? Even "change the skin on the big sell" IP hot phenomenon, we still take the United States more than 30 years ago the old road. Although this is compared with the U.S. capital market in comparison with the generational gap between the 300 years into 30, but also occupy the domestic gaming industry "opening time" and "demographic dividend" many benefits. When the U.S. game company to find one or two programmers, may be able to sell hundreds of thousands of game cassette, this is the current domestic hand tour industry has the same thing--Wang Xin-wen's "Legend of the Sword" when the success of the row on the generation and the team inside? He was still a Tencent hand in the tour of a successor!

In other words, everyone has a chance to get rich in this era: low survival and so on, which does not prevent us from becoming a Pirate King's ambition. This is at least the history, after the end of the market outbreak, the domestic game industry practitioners once again into everyone has the opportunity, cock silk overnight wealth of the era-if the entrepreneur at this time they do not strive to make breakthroughs, but also who can expect? In 2014, I believe most of the emerging CP companies, In the background of the chicken blood and Amway qi.

Release said: Money is a good game, you have to give me, you do not I help you

As mentioned earlier, many game practitioners believe that the entry threshold of hand travel is too low, resulting in product quality and not directly related to money. So for distributors, they do not need to accumulate and CP cooperation of any industry experience, they have no experience to follow-because the first half of the 2013 distributor, select products like and buy lottery tickets, who would not expect Jin Yong rights caused by a a-share market shocks.

Therefore, with the increasingly obvious "heavy" trend of development, the majority of traditional end-travel manufacturers to their own products, the first advantage and IP, the outbreak of a "legend", "miracle" what the phenomenon class products are understandable. But for the old players, the consumption of the core group "feelings" of the play, in 2014 is only an individual case-such as "Tianlong eight 3D", "Magic Baby", "miracle of the People" and so on.

The next year's view: Shuffle is a layman, the real opportunity lies in the eyes

"The start of the slow pace of growth, now thousands of one" argument is popular in the current "alarmist". The reason for the long existence of this kind of hype is that the growth dividend of smartphone users disappears, and the real S-class products rarely explode. For products that have entered the Bureau and will not compete with products such as the "Tai Chi Panda", which will not form a new consumption model, are demanding.

So a lot of people expect: the future of the market will certainly be divided into heavy and mild two market, heavy hand Travel market estimate can account for 70%, and this will be the end of the market, Tencent is still a lone, other end of the ranking of the company will be a new change, and the light Hand tour may be some pure hand tour manufacturers market.

As mentioned earlier, hand-swim survival is low, but it is a rare opportunity in history-the market opportunities are better than others. If once by the overseas oligarchs, domestic giants, large enterprises such as large-scale monopoly majority of the share of the market, the future of hand tour may be only a tour of the end of a cycle. So want to have "know not to be" the Consciousness, Chinese hand tour market needs not engine platform, the support of large IP, more rely on "the next gram" ambition delusion, to peer generations to establish a "hand swim survival although low, but we will be the future of the big face" model.