Shun Network Star Media Xu Jun: Internet cafes have become the marketing position of the company

Shun Network science and Technology star Media Xu Jun guest donews5g vernacular, with netizens to share the shun net is using what cheats come from behind, become the domestic internet café channel industry's first listed company.　　At the same time, Xu Jun also brought a lot of relevant data and interesting cases, to introduce users to the general Internet community does not understand the Internet café crowd and net, many of them are unexpected.　　Shun Network Technology Star Media Xu Jun the following content for the salon shorthand: Q: Please teacher Xu first introduced under Shun net. A: By explaining three questions to introduce the following shun network: Shun network success is very special. Company set up five years on the market, and before this no form of investment, is to rely on their own small, how can success? Innovation。　　At present, shun network Technology's three main product lines, "network-dimensional Master", "Star Media", "tadpoles", respectively, are internet cafes network-dimensional management platform, Internet cafes media and personal entertainment platform. In Shun network technology into the Internet café market, the Internet Café software market has a lot of enterprises, have even been doing for many years. Shun network is unique, in the software development has not been completed, the above three-tier structure has been built. such as on the Internet, storage, transmission, including some applications, business systems are built on the Internet.　　It was hard to imagine the entire Internet café software industry at the time. Shun Network Technology was born at the beginning of the vision is: To do China's leading internet café platform. Originally hoped that through 6-8 years to complete, now completes relatively quickly. So there is a new vision: to be China's leading Internet entertainment platform.　　At present, users can register the account through the platform, the platform has many new applications, such as the storage of personalized settings: Input method, ie browsing habits. Why does Shun net star media make money?　　Why can the net game company let us make money? Shun Network Technology Products Star Media, its status is very similar to the status of the Gome in the electrical retail. A more extreme example is that if the network Star media provided by the computer Client game menu does not have a game, then users can not play this game.　　And Shun Network Star Media to provide a variety of display bit will attract more players to register the game.　　Now, Shun Network Star Media to provide all the domestic online games products, but will not be recommended, is determined by the Shun Network Star Media, which is also the value.　　Also do the Internet Café software, plagiarism is very fast, why most Internet cafes will choose Shun network technology? Some internet cafes are used by the main management software is not shun net, but three-layer update, that is, online games Update Services, rather than spend money to buy shun net technology. Because shun nets that sell is not software, but services. Shun network technology to ensure that all online games update the speed, frequency, and the new content of the annual service.　　This is the difference between us and other manufacturers of the same type.　　From the team structure, shun network also shows the properties of service companies, only shun net has more than 50 people team customer service.　　Q: Now the crowd of internet cafes, with the overall network of users the difference is big? A: Shun network verified several conclusions 1, now the Internet Café crowd and the difference between users is not big, still withThe students and the community are the main people. Large cities and universities are concentrated in the city of Internet cafes particularly many. Note: The method of demographic attributes is calculated by the location of the Internet café.　　Users of Internet cafes near universities are identified as college students. 2, the average time of Internet in 3 hours.　　The average boot time is about 11-13 hours long.　　3, every Internet users within the cycle, the general will play 3 games, each game to stay long according to the type of game will be different, MMORPG games generally stay 6-7 hours, casual games roughly 60-70 minutes.　　Q: Can you give some interesting examples to illustrate the advantages of Shun network Star media? A: This year Shun Network Star Media and network game company's cooperation has been recognized by the marketing circle, and Giant network "Fairy Road" successful cooperation to pick a few awards.　　The reason for success is that the giant network "Fairy Road" to push the point of the push to the point of the product, accurate to the single digit to control costs, only shun the network star media can do.　　Q: How the company in the winter and Tencent to survive the attack? A: First of all, let's see if the whole winter is true.　　From the surface of the information, Tencent's power and the so-called Winter Games is not so serious.　　The main reason for the decline in performance is that the product rhythm problem accounted for the bulk.　　Nine city has no good game this everybody knows; this year's legendary series of revenue decline is a natural trend, and the Dragon Valley is not enough to make up for the gap; Jinshan from a few years as a whole did not release a decent game, and the company's online operation and market department of large exchange transfusion, it is bound to cause revenue reduction. Tencent's main revenue comes from recreational and athletic games such as CF and DNF.　　This year, Tencent's main RPG product is not a successful image. Overall, the competition in the market is far from the imagination of so tragic, to have me without you, you do not have his kind of degree, the market space is still very large, the main product is the rhythm of the problem.　　The main factor affecting the media delivery is also the product rhythm. So my point is, how to survive the game company is a relatively large proposition, I suggest that the following points can be controlled: 1, pay attention to the user needs at the same time to grasp the pace of product listing 2, more use of some can produce brand radiation effect of the market means to reduce the cost of hard to spend, such as with film and television cooperation,　　For example, to do the theme of marketing activities, etc. 3, for the limited budget of the manufacturers, in the Internet café market as far as possible subdivision, subdivision of the Internet bar attributes, make full use of precision directional promotion to improve the efficiency of the launch.　　4, the aerial launch and the ground market personnel or the activities of the staff to fully integrate.　　5, products listed must do more operation activities, and constantly attract users eyeball. 6, pay attention to the fine differentiation of the user market, do not deliberately copied products and betting on the market and operation above, the product is the king is the absolute truth.　　[Page] Q: Other online gaming companies how to make use of good Internet Café channel a:1, make full use of good Internet cafes groupsCharacteristics of sex and centralization, the efficiency of scale coverage in the Internet café industry will be significantly greater than the individual market. 2, the Internet Café Channel is an accurate channel, to make good use of the region, for the player's habits, for the game, such as the precision of the promotion of technical means 3, Internet cafes, like Gome/Suning, is a typical marketing channels and stores, to grasp the channel should cause the full attention of the company, in the store, not only advertising, brand　　/priority/Position/comparison/etc There are many factors that affect user's consumption behavior, so we should fully grasp and utilize these soft resources.　　Q: What is the value of the Internet Café channel has not been excavated?　　A:1, Internet cafes in the upstream and downstream chain is not fully through, in the area of Internet cafes pay should have a lot of space.　　2, the Internet café in the future should be an integrated entertainment service business role, so in the entertainment content services need further integration and development. 3, the Internet café itself is a social arena, users have a strong social desire, online games just opened a head.　　After the formation of Internet café Platform, should be in the Community network and location-based social services, such as a lot of growth space.　　Q: Shun network technology which business more money?　　A: On the income scale shun net technology under the network Star Media is larger, it is built in Shun network technology, another product--network-dimensional master above.　　Q: Now the Internet many services are free to get more users, shun net will? A: No. Have tried before, there are many enterprises are doing so. But the Internet café industry, there is a very large industry, dedicated to internet cafes to do maintenance of the network-dimensional company. If your product is free, the company will have no price difference to earn. So our software products on the market, to the network Victoria Company A great price difference so that they get more profit, about 70% of their difference. Adopt the Underwriting mode, let the franchisee to sell the service authorization. At present, shun nets in the country has 1600 franchisee.　　Shun net success depends on the product, also depends on the business model.　　Q: How many internet cafes are there in China? A: On the listing prospectus, 168,000 are written. But there is no authoritative data, because there are too many black bar. As of the third quarter of 2010, net-tech internet café resources reached more than 90,000.　　The average daily fluctuation would fluctuate between positive and negative 2000.　　Q: Your third quarter income is 50 million, but profit margins are down, why? A: The listing fee is in the three quarter.　　At the same time raise investment money to do personal version of the Product PC preservation box, a lot of costs are spent on building the team, so it looks like this quarter's profit margins fall.　　Q: Online games in the home to play users and in the Internet café to play in the proportion of users. A: The public data show that 35% of the net income is from the Internet café market. For example, "Dream West Tour" This more casual products, is generally 2:8.　　and the emphasis on competitive games, generally in 4:6. There are industry exceptions such as CF, generally can reach 5:5. Q: Similar to ChinaInternet café industry model, can be replicated to those areas? A: Whether it is hardware services, software services, ecological chain, China's Internet cafes industry is the world's most advanced. Many other areas of Internet cafes are relatively backward.　　Did not take into account the overseas market, now just made the Vietnam version.　　We used to look abroad, foreign Internet cafes user's consumption enthusiasm is high, the use of hourly cost can to 12~15 yuan, online games can achieve a single monthly consumption 300~500 yuan. The most vital area of Internet cafes is the two or three-line city, where economic preference is some.　　[Page] Q: What did internet cafes contribute to the Chinese web?　　Internet café users prefer to use Baidu or Sina? A: One, Internet café users do not recognize the brand, the game does not look 17173, the news does not see Sina.　　Users often use Baidu, but also "Shanzhai Baidu", the middle of a lot of third-party companies at work.　　Second, internet cafes have also cultivated a lot of web companies, such as 51.com.　　Third, for example, some online games, such as CF, StarCraft, Genghis Khan game, is entirely dependent on the Internet bar to survive. Four, the flow of internet cafes, sometimes large to horror. Baidu is a big ally of shun net.　　Shun nets as long as Baidu's standing together, Baidu's traffic is very stable, but if with Google stand together, that may be biased to Google.　　Q: What is the duration of Internet café users browsing the webpage? A: About 18% of the time is browsing the web, 70% playing games. Internet café users to switch applications will be faster.　　We have 5 million terminals.　　Q: Apart from the online games, star Media will also be able to get the industry to launch? A: Remove the online games, the second is the business industry.　　This year began the consumer industry special rich, Taobao has been the traffic business of the third largest customer, after Baidu Google. At first we did not believe that the consumer would invest so much in our side because it was generally thought that users would not shop in Internet cafes.　　But when you start doing it, it turns out that a lot of users will buy it, but it's not usually a USB, security certificate.　　Do shun nets have a experience, "may not be a try, a try another lake."　　Q: Would it be considered to do the same as the Google AdWords similar to the free price of advertising services? A: The current resources of Shun network is still limited, so there is a reserve price.　　Would not do AdWords similar to the business.　　Q: Do you have any policy or relationship support for your listing and business development? A: In the market, our earnings have been very good. In the recent "Entrepreneur" magazine ranking, we in the gem listed companies, the quality can reach the top five. We have fully reached the gem listing requirements, there is no relationship.　　In the equity structure, the Fund has a strong willingness to hold a long time, with little personal speculation. As for the conduct of business, shun Net is a purely commercial operation to obtain the market. We think that the government will become more and more open to the management of the market, which is a big trend. Shun Net NoThe special intention of dealing with the government, has been done has never been disturbed.　　[Page]　　Q: What are the 600 million dollars that are being collected for sale? A: three directions. 1 Network media master upgrade.　　Turn business-to-business products into B2B2C. 2 Open up the personal market, sand table technology, virtual disk technology, driving pre-read technology, transmission technology, all postponed to personal business.　　We will not spend a lot of money to smash the market, we hope that through the user's identity to get the market. 3 Shun Net Mall system: Unified account, unified payment.　　Get through the upstream and downstream relationships.　　Q: Shun network will be its own agent and development of online games?　　A: To tell the truth, the online games industry is very attractive, shun nets do not rule out the possibility of running the game.　　Q: 5 million terminals, how many users per day? A: About 3.2 million ~350 million active terminals, each terminal has about 3 users per day. After 7 days to 10 days, the number of users will be more. The number of users per terminal can cover approximately 10.　　So the number of users is about 50 million.　　Q: Is it possible to launch a collection and payment service?　　A: We've got this business now.　　Q: Why China has not yet realized the collection and payment function? A: Because of technical problems, and the property rights of Internet cafes, led to have been difficult to carry out.　　But once there is a unified platform, and the Internet café has a payment relationship, it is relatively easy to carry out.　　Q: Internet cafes will not be outdated? A: In the last 30 years, the existing mode of Internet cafes will still exist. But in the future, Internet cafes will eventually gradually divert part of the trend towards many forms.　　But to provide everyone a gathering of the Internet site This service, will always have.　　Q: What are the challenges ahead? A: Investors give us a very stable evaluation.　　But we feel that challenges are always there.　　First of all, the technical barrier aspect, is not absolute, certainly will unceasingly somebody is doing, how do we maintain?　　Shun Net has stepped out of the Internet bar industry, the experience of the internet is still "primary students", our products and business model can adapt to the Internet environment, are still to be considered. These are not the absolute advantages, so we still face many challenges. (Digging the shell net)