Shun Fung difficult growth: lack of professional talent directly into the electrical business

Yelin

A week before the 11 National Day holiday, the distribution center in Beijing's Shunyi district, in the city of Beijing, has not been hectic by the growth of its business volume. Less than 11 O ' uniform, the door has been parked in a row of Iveco van, is facing the door outside, a group of young lads talking and laughing, they are waiting for immediate shipment from the capital airport here, "in fact, we now almost do not need artificial sorting." "The distribution center, which occupies more than 10,000 square meters, has just moved in this year," said one director of the distribution center. He looked excited and helpless: "As the volume of business increased, the former place has already been unable to carry the current volume of business, moved over, not only the cost of leasing increased (at least 3 times times before), and fully automatic machine equipment cost higher." ”

Although has been the largest private courier company, but Shun Fung has always been to the outside world to maintain a veil of mystery. This mystique stems from a deliberate low-key, whose founder Wei has so far never received any media interviews. 1993, the 22-Year-old Wei in Guangzhou shunde, the establishment of Shun Fung Express, at that time only 6 people. 2011, the company's sales have reached 15 billion, with 150,000 employees, an average annual growth rate of 50%, profit margin of 30%.

"Shun Fung is not deliberately to keep a low profile, it is so introverted, can only slowly change." "Lyapunov (alias) is the manager of the public affairs Department of Shun Fung Headquarter, in the first two years of entering the company to try to change Shun Fung's mysterious image of the outside world, but she tried many times after the difficult, the simplest example is, if a shun Fung vice president or senior executives appear in public occasions, will make them particularly nervous. And in view of Wei's low-key, and a number of senior contacts, and many of them at the end of the interview embarrassed to say to hide the title and name, the reason is: "Wei are so low-key, we'd better not come out in the publicity." "Another vice-president is blunt:" Come out to say more, whether it is experience or difficult, but the ultimate pressure will be applied to the company's interior, and so, as down-to-earth to dry, so the heart steadfast. ”

In Shun Fung's preferred president, Liu, Wei is the richest workaholic he has ever seen, most of which stems from the professional habits of Wei's early beginnings. He's been working 14 hours a day for 19 years. Some executives say Wei is the kind of person with a sense of crisis, three months without innovation and change, it will make him feel dangerous.

Liu now recalls 10 years ago and Wei met the scene, still feel funny. At that time, Liu with Wei to see the unit leadership, but was mistaken for the leader of the Liu driver, in Liu View, ten years ago, Wei and now the difference is not small, he was dressed simple but neat, white shirt, jeans, shoulder bag, sneakers is his regular loading element. It is such a simple person with nearly 20 years of time to subvert the Chinese Express industry miracle.

History of transformation

In long-standing deep express industry, Shun Fung How to achieve the industry has a pattern of subversion, I am afraid to trace back to its several important transformation.

Shun Fung set up early, in order to save costs, speed up, in Shunde, Shun Fung's express outlets most of the use of cooperation and agent mode. Under the loosely joined system, the management of local network is often a piece of paper. This allows the rapid expansion of the Shun Fung soon faced with the risk of runaway. The most serious, shun Fung some of the big franchisee even robbed Shun Fung customers, on their own, became Shun Fung's competitors.

At this time Wei has made up his mind to abandon joining system, he began to carry out power, but the process is not so smooth, at that time, once rumors may let Wei pay the price of life, today, Wei go where, there are always several accompanying bodyguards follow.

2002, Shun Fung formally from joining system to direct business, and set up a corporate headquarters in Shenzhen. This makes it the only two domestic companies to take the direct mode of one of the Express company, the other is the state-owned EMS. At that time, most of the domestic express enterprises are "express excellent logistics" path, and Shun Fung in the beginning of the customer breakdown in accordance with the design of their own product price system, high-end and low-end are discarded, only to do the rest of the middle end customer base. At the same time, Shun Fung also identified the product positioning: mainly to do the middle end of the document and small business, do not do heavy cargo transport and delivery, and commercial letter-oriented.

In the express industry analyst Xu, Wei's judgment on the market is always swift and sharp. Wei very early on Shun Fung's strategic guiding ideology, it is decided to do the Regional Express Company, and then the National Express Company. Until now, in addition to the charging standards gradually increased, take the time to shorten the delivery, Shun Fung's product positioning has not changed.

These advantages undoubtedly let shun Fung quickly rushed to the forefront of the industry, 2003, coincided with the "SARS" epidemic period, the airline business is very depressed, at that time, Shun Fung's business volume has been increasing, which let Wei quickly realized "business opportunities", Shun Fung and Yangtze River Express signed the contract, Become the only one in the domestic use of the entire cargo jet private courier enterprises. Subsequently, Shun Fung and a number of airlines signed an agreement, the use of hundreds of domestic routes dedicated to the abdominal cabin, responsible for shipping all over the Country Express.

In fact, Wei has long realized that the "aircraft Express" model is the best choice to further establish a competitive advantage in the market segment, and more importantly, the use of aircraft tools to improve operational efficiency, operating costs can also be intangible allocation.

Shun Fung's move once aroused the industry's high concern. In China Express Association's vice President Dawa: "Wei is a very good sense of the people, he will seize the opportunity to see far more than others, Shun Fung several times the changes have a certain connection with him." "Some of the vice presidents who have followed Wei for many years are more willing to see Wei as" Commander-in-Chief ", and he has even been regarded as" spiritual leader "by Shun Fung, and the" rules "established by Shun Fung have subverted the whole Chinese express industry pattern in some degree.