Shun Fung exerting power business: open on the wide and deep temperature food distribution

February 26 early morning, the line nearly a year of Shun Fung Electric business http://www.aliyun.com/zixun/aggregation/26269.html "> Shun Fung Optimization, announced today the opening of Shanghai, Guangzhou and Shenzhen, three room temperature type of food distribution, This also means that shun Fung began to exert electricity business.

According to the introduction, from today, shun Fung optimization shopping malls All "storage conditions" labeled as room temperature category of goods, distribution area to the four cities. However, shun Fung preferred to distinguish from other food electric manufacturers of fresh food, this time is not included in the new three Cities Service category.

Shun Fung Optimization insiders said that the room temperature type of food city expansion, but also shun Fung's a "testing", which is shun Fung cautious consistent style. In fact, Shun Fung preferred last May, when CEO Liu revealed that it would soon be extended to other cities, but eventually nearly a year after the real move.

Of course, during this period Shun Fung Optimization also experienced the CEO replacement, last October by Shun Fung Group vice president, airline President Li Dong successor CEO. Li in the communication with Sina, said that the past year Shun Fung optimization is in the trial operation, so the process will be adjusted according to the actual situation, and postponed to other cities, is hoping to have the best experience.

Because Shun Fung Group, "Do not say more" style, preferably also rarely disclosed information, but its logistics advantages are quickly revealed: During the Spring Festival by the third party Express company to distribute Taobao shops and electric business enterprises basically stop operation, but Shun Fung optimization is not "controlled", the business volume ushered in a new peak.

However, Shun Fung optimization is still facing a lot of pressure: the original selection of high-end imported food, fresh areas, has increasingly become the Internet, the major competition for the Red Sea, Jingdong, Amazon, Cofco under its I bought Nets are engaged in the field of fresh farming to become a predator.

At the same time, the Shun Fung optimization of the city, Shanghai has a rapid development of the 1th shop, Guangzhou, Shenzhen, although the advantages of Shun Fung Group of the largest areas, but because of close proximity to Hong Kong and coastal cities, on the Internet procurement of high-end imports of food and fresh recognition is still to be tested.

According to Shun Fung optimization introduction, relying on a strong logistics resources and group funding support, in addition to high-end food and fresh, shun Fung optimization also began to try some characteristics of business, such as the opening of seasonal optimization and the World food map features such as procurement plate, and will be in the brand and operational level slowly exerting force. (Tracy)