Shun Fung Express Group President Wang Weishun Fung is now one of the hottest companies

Wei, president of Shun Fung Express Group

Shun Fung is one of the hottest companies at the moment. Although it is a courier company, but no one sees it just as express company.

What kind of company is this--express company? Logistics company? Financial payment company? Big Data companies?

Financial weekly reporter After several weeks of interviews, and even visited the Shenzhen Futian District Xinzhou 11 Street Wanji Business Building Shun Fung headquarters of every floor.

We look at Shun Fung company from two angles. The first angle, we cannot deny Shun Fung is a good company, is a large-scale company, is a profitable company. The second angle, from the perspective of skepticism, shun Fung can become a world-class management standards, international vision and international competitiveness of the giant companies? Can it rival FedEx?

In the Internet as the core of the industrial restructuring period, the once refused to Ma Yun and Ma Teng cooperation of the company, now particularly worthy of close attention.

Shun Fung 20 financing ice-breaking

This October, the financial weekly reporter in the identity of Courier, came to be located in the Shenzhen Futian District Xinzhou 11 Street Wanji Business building. There are only two lanes in front of the 26-storey building, and the logo is not in a conspicuous place like Tencent. This is the headquarters of Shun Fong (Group) Co., Ltd.

"It's (shun Fung) too low-key, low-key to do not want to be found." When I entered the job, after the bus in this vicinity for a long time, "a shun Fung insiders recall."

Shun Fung occupy Wanji commercial building most floors, property management to the Futian local real estate business gold Group. The office layout of each layer is basically consistent. The floor glass door is engraved with sf words. Corridor of two hanging-wall TV Loop broadcast Courier Guide.

When the reporter arrives at the gate of the building, it coincides with the CEO Wei to negotiate with the customer, from the front direction of Shun Fung. About 1.75-meter height, stature slightly fat, skin fair. Wei was wearing a light blue work shirt, a casual white trousers, a work card on his neck and a smile to send a customer in a suit.

It is this person who is changing and shaping the entire express industry, and even more industries of the ecology.

Wei's shun Fung map more than express business. According to the third party organization due diligence report, Wei through the five major holding entities, control of its express, electric business, aviation, information systems, call center, Third-party payments and other services. As early as a few years ago, shun Fong on the low-key registration of "Shun Fung Bank", "Shun Fung pay" and other financial category domain names.

As of this year, Shun Fung has 31 full cargo aircraft (12 owned 19 rental), more than 5,000 business outlets, more than 150 secondary transit field and more than 10,000 operating vehicles. The system seems to be large enough, but from the beginning of last year, Shun Fung no longer adhere to the high-end express market, in the electric business, contract logistics, Low-cost Express and other areas of multiple lines of attack, financial constraints will become more and more obvious problem.

Two months ago, Wei wore a white shirt and broken-hole jeans to meet the China merchants executive in suits.

Soon there are media reports, Shun Fung introduced Citic Capital, Yuan Wo Holdings, China Merchants Group, Gu Yu Capital as strategic investors, four investors will receive no more than 25% of the Shun Fung Fast transport shares, become shun Fung new shareholders.

This is the first time in 20 years since the establishment of Shun Fung, Wei opened the door to capital. Shun Fung insiders told reporters, "Cooperation when the king has been talking to shareholders, PE shareholders do not participate in day-to-day operations, nor will the existing brand of Shun Fung change." Shun Fung will still maintain the original strategic direction and brand ownership, these have not changed. ”

Over the years, all kinds of PE predators have been trying to close to shun Fung, the ultimate capital of central enterprises into, not surprising. Although the proportion of ancient jade capital shares is only 1.53%, far lower than the other three, but its chairman and President Lin Zhe won the new Shun Fung Vice chairman of the seat. Lin Zhe's other identity is the former deputy director of the Department of Foreign Affairs of the Ministry of Commerce.

Express Logistics Consulting Network Chief Advisor Xu comments this injection of capital, said, "because the central enterprises accounted for less than 25%, there is no right to speak, so Wei willing to let them in." ”

As early as 2004, FedEx (FedEx) in the layout of China's business has contacted Wei, trying to buy around 5 billion yuan Shun Fung, was Wei refused. Since then, trying to contact Wei investment shun abundant PE and VC more and more, but Wei never answer.

With the introduction of PE rules are broken, shun Fung will not be listed on the issue has been moved to the table.

In this respect, shun Fung insiders told reporters, "Shun Fung although it is financing, but these do not represent Shun Fung to be listed or is intended to take the first step in the listing." When we communicate with these newly introduced shareholders, not listing is a prerequisite for our cooperation. Listing is not our plan yet. ”

A ticket shun Fung Express journey

Even the most knowledgeable people, it is difficult to define shun Fung.

Shun Fung is essentially an IT company, a large data company. Shun Fung insiders told the Financial weekly reporter.

Every day, millions of express, more than 140,000 employees, in a huge information system to operate efficiently. Shun Fung also designated the call center and information system as the highest level of trade secrets and core competitiveness.

When you call the Shun Fung Customer service phone 4008-111-111, your order data information has begun to enter the vast database, and will pass at least 10 programs to reach the recipient's hands, may only 12 hours.

The fast-supporting secret weapon is its self-developed data center system.

The development and operation of this data center has an elite team of more than 2000 people. Shun Fung throughout the country more than 5,000 network staff, Daily Express package information for real-time monitoring and management, to achieve the logistics, information flow, people, cash flow seamless docking, rapid turnover.

The Data Service center, located in Shun Fung Shenzhen headquarters Wanji Business Building, 3 floor, is the most stringent management of the building, but also the entire Shun Fung's brain center.

Black-grey uniforms, black backpacks, guns are the symbol of Shun Fung Courier. In a sense, shun Fung preferred to define itself as a technology company rather than labor-intensive courier companies.

When you place a single, Shun Fung's call center customer service staff has put your order requirements into the information system. This command will be sent to the courier's Pakistani gun, within one hours, in the black overalls of the harvest will be in the hands of the gun to appear in front of you.

The express single after the gun scan will form a barcode, which will become the Courier ID card. Industry insiders, this looks like a POS machine was first used by Shun Fung, the current value of about 2000-3000 yuan. BA gun has three main functions: printing by the article, waybill, invoices, it has become a standard for each courier. Each courier is corresponding to its own Pakistani gun, it can be said that it is a personal ID with the salesman information portal.

The receiving officer will fill in the order information you put into the gun, and the region's division and Shenzhen headquarters of the system will be received in the details of the order of the sender, the recipient, the address, the address, the receiver, the price of all information, and then the system will produce a waybill, and automatic delivery of information systems.

When you hand over the parcel to the courier, you don't have to worry about whether or not your package is being concealed by a courier who has a strict internal control system. If the courier does not scan the courier number at the time of receipt, it cannot be accepted when it arrives at the next station distribution center. If the next part of the courier found that the package is damaged, will be reported in advance, the company will be held responsible for the responsibility of the previous link, a ring are closely linked.

After that, your courier will be taken to the sub-site for sorting. From 7 in the morning to 11 o'clock in the evening, more than 10,000 units across the country are in the direction of the bus.

In the shun Fung large and small transit field, equipped with a dense camera, 360 degree monitoring. If the sorter is found to be more than 30 centimeters apart when sorting, it will be deducted, involving a monthly assessment, involving year-end bonuses and wages, and a deduction of 50 pieces at a time. This is why the market is generally recognized as the least destructive part of Shun Fung.

The package will then be sent to the distribution center. There are four distribution centers in Shenzhen, the largest of which is the Huang Tian Distribution center of Baoan Airport.

Shun Fung's current sorting system, mainly "automatic" plus "semi-automatic." Automatic sorting, the machine will automatically identify the destination code, the assembly line sent to the designated area, this area is to the same place. Package after The courier will be sent by car, aircraft, etc. to the destination of the transit field, the destination Transit field further subdivided. Big cities are only a rough diversion, including South China, east China, north China, southeast, Huaxi and central China.

In Shenzhen Longhua distribution Center, in the 4000 square meters of the factory gate pillar, a sign above impressively wrote: You have entered the camera monitoring range. The staff pointed to the camera next to the chandelier and said: "We have a parcel of mail here with surveillance, you see the camera on the top, we have 80." "Almost every beam on the roof is fitted with a camera, facing the moving conveyor belt and the side sorter," he said.

A young sorter told reporters that the distribution centers here are usually open 24 hours, the staff of two shifts, the day shift from 10 o'clock in the morning to the evening 6 o'clock 40.

The staff is mainly a sorter and an operating officer. Sorter here a total of more than 60, to carry out the collection and hair sorting. And the operating officer is responsible for loading and unloading.

Then the courier will be sent to the destination. In charge of CIS-fung information entry staff said, General Shun Fung divided into land and shipping, in addition to the province and some can not be shipping items such as cosmetics, other items are taken in the form of shipping. Now Shun Fung is mainly four routes, including Southwest, Beijing, Hangzhou, Shandong, almost covering most of the country's region.

When a driver pulls a full vehicle to his destination, he also escapes the monitoring of the headquarters information system. The GPS system in the vehicle is connected with the distribution center and Shenzhen headquarter through data docking, whether the vehicle is safe or not, the stealing behavior is completely in the control of the system.

In Shun Fung Shenzhen headquarters, the largest dispatching center, all transit fields, personnel, vehicles, express operation, can be from the express information operation system Real-time view. Any complaint call can find the problem in real time.

Finally, the courier to the destination distribution center, and then allocated to a specific site, and the site of the courier will be within two hours to send the delivery to the customer hand.

"We also have a gun, but Shun Fung's entire information operations management system is not learned." We ourselves are private bosses, although all are Yuantong company, but each private owner price is not the same, a courier to earn a 8, 9 cents is good. The car is bought by oneself, we buy express single in hand from Yuantong company, a 3 yuan. "A Yuantong three agent said," Express too much, sorting staff pressure, littering is normal. Therefore, the damage rate of our articles is higher than that of Shun Fung. Quality and speed must not be like Shun Fung, our advantage is cheap. ”

The operation of such an efficient information system is closely related to the direct battalion model established by Shun Fung ten years ago.

Express Logistics Consulting Network chief consultant Xu said, Shun Fung's advantage lies in the direct business model. "Express Company is a horizontal relationship between the business, such as Express from Beijing to Shanghai is a business relationship, this and hotel to join different, such as the home branch is no relationship between, and only the relationship between the headquarters." There is a difference. This means that the express industry is not suitable to join the model. ”

At present, into the world's top 500 Express Company, no one to adopt the franchise mode. Direct business model is more suitable for express enterprise integration, standardization, intensification, branding internationalization, automation of the development trend.

A long time engaged in logistics research industry Personage said, now Yuantong Express, Qualcomm Express, Rhyme Tatsu Express is transforming, from joining to Direct Battalion, in 90% of the provincial capital city has now turned to direct camp mode.

How far is it from FedEx?

The 42-Year-old Wei is destined to be a landmark in the history of China Express.

This low-key secret company, spent 20 years time, subversion of the robin layer out of the express industry, but also subversion of China's existing pattern of express industry.

According to third party due diligence data, 2012, Shun Fung group revenue 21.018 billion, 3 years time almost doubled. From the market share, Shun Fung is a private courier company in the highest market share. As of 2012, Shun Fung Group's operating scale only after the state-owned enterprises in the postal courier, the market share of 20%, "one tee up" Shentong 12%, Yuantong 10%, rhyme up to 8%, Middle pass 6%.

But "tee-up" is not Wei's real competitor. As early as a few years ago, Shun Fung set the target as "China's FedEx."

"Shun Fung's model is in line with international practice." Shun Fung in the service has many and international standards, but in the scope of service coverage there are still a big gap. "Express Logistics Consulting Network chief consultant Xu said," Shun Fung Express now is not China's FedEx, from the number, market share of indicators to see, is not the absolute leading position. ”

From the competitive pattern, shun Fung and "tee one up" positioning is different. Shun Fung is the middle and high end of the route, and "three-way" to go in the low-end line.

Wei eyes Standard international giants. FedEx was founded in 1971, this year, Wang Weigang Shanghai was born. and UPS is more than 106 years of history.

"Shun Fung Express Information system is the strongest in the country, but in the scope of services, information, standardization, automation, corporate culture, and the international giants still have a certain gap." "The gap is larger in terms of automation," Xu said. In some aspects of code use, such as a city code, area code, foreigners use better. ”

In fact, Shun Fung in some of the application of information has begun to connect with foreign countries. such as waybill inquiries. In Shun Fung Express general dispatching room, you can according to the identification of bar code, real-time query to any one express in transit state.

From the perspective of international level, the Federation, UPS has covered more than 200 countries and regions in the world, shun Fung services coverage of only more than 10 countries and regions.

"Wei is more focused on infrastructure construction, it is not to say that enterprises should be bigger, more thoughts on how to do strong." Shun Fung can become China's UPS and FedEx in the future. Shun Fung to become an international ups and FedEx also need many years, it may take more than 10 years. ”

The first-involved electric business

Besides courier, whether it is Shun Fung Bank, or a third party to pay, Wei in the greater Bureau of the cloth.

In Shun Fung Internal, express business system is called a large network, it shows its core position in Shun Fung Group. But at present, the most let Wei migraine is the electric dealer blowing wind.

According to China's E-commerce research Center monitoring data showed that as of June 2013, the national E-commerce turnover amounted to 4.35 trillion yuan, an increase of 24.3%. Among them, business-to-business turnover reached 3.4 trillion, an increase of 15.25% per cent year-on-year. Online retail market transaction size reached 754.2 billion yuan, an increase of 47.3%.

In this market, the cat relies on its influence firmly accounted for half of the 50.4%, Jingdong accounted for 20.7%, Suning easy to buy accounted for 5.7%.

And the electric business industry to a certain extent also is reconstructing the original Express competition pattern. Data show that 2012 the entire express industry growth rate reached 50%, of which the electrical business to express industry contribution to 72%.

This is the group of data that Wei headaches. In order to see the logistics needs of the cat, Ali Logistics Data Center display, the Double 11 day, Shentong to 12.1 million first, Yuantong 11.1 million followed by the cumulative total of up to 10.27 million, the tong is 10.2 million, EMS407 million in the "Tee One", and Shun Fung only 3.16 million.

Shun Fung very early in the electrical business, but has not been done, this and Shun Fung Express gene-related. "A former shun Fung preferred person said," express the gene makes shun Fung and the internet need to running-in. ”

Early in the Shun Fung optimization line, Wei into the field of electricity, successively in 2009 and 2012 launched the "Shun Fung e Business Circle" and "Honor ceremony", the effect is not ideal.

And in 2011, a private party, has been involved in the Wei of electricity quotient, talk about Shun Fung do electric business life and Death, "Shun Fung now do electrical business logistics is a death." Shun Fung now do not do electrical business logistics, the future may also be a death. ”

"In fact, Shun Fung try to electricity business is not too late, but wait until really do it, the middle of a lot of wasted time and cost, up early, did not arrive set." And Shun Fung optimization also exists some business bottlenecks and mode constraints, "said Shun Fung preferred person," shun Fung optimization is modeled on the Jingdong model, but the whole management still have too many express genes. ”

"So, if Shun Fung to do the electricity business, the original system will be challenged, Jingdong as the electrical business to do Express is the same problem, the line of business on both sides of the height mismatch." ”

After the new CEO Li Dong took office, Shun Fung optimization began to adjust the strategy.

has been for high-end users to provide a healthy living program, in Li up after being overthrown, began to online marketing, take the low value route.

"Shun Fung to choose the food industry as a breakthrough is very correct, the electrical business is difficult to penetrate." Shun Fung use of transport advantages, to do cold chain market, is very sensible. "A Chinese Express Association person said.

Shun Fung internal staff also introduced, "We want to provide differentiated services in the electricity market." We study the electrical supplier's supply chain characteristics, price characteristics, and then compare our existing resources to see how to do a better match. We are also studying how to improve the value-added and customer satisfaction of their products. ”

Whether internal structure or external expansion, Shun Fung optimization are constantly breakthrough and adjustment, the biggest performance is undoubtedly a stake in the rookie 1%, teamed Xun.

Many years ago, Ma Yun two Hong Kong appointment Wei, Wei avoid. Many years later, the electric dealer completely changed the commercial form, Wei Hangzhou to meet Ma Yun, MA not see.

Ma Yun and Wei, is two extreme. A high-profile to the extreme, a low-key to the extreme. The real confrontation between these two men has just begun.

"You may have only heard of the Wei refused Ma, in fact, he still does not understand Ma Teng." Of course, there are a lot of people ignore him, and later, MA also ignore Wei. Said Shun Fung preferred separation. In his opinion, the Wei of playing outdoors extreme sports is "a bit extreme".

"The development of the electrical business should be more than the Wei of the expected, but he should not regret, he will try to find solutions." "A shun Fung insiders said," and now also has begun to cooperate, may still worry about Ma Yun to do logistics, after all, from the top down easy, from the lower reaches of the difficult. ”

and the market for Ma Yun have a lot of conjecture, rookie will let express industry more difficult?

"The main thing to do is to use data to provide a platform to help the entire express industry to improve efficiency." Rookie is impossible to do express, our core competitiveness is not to do express. Rookie network is mainly an internet company, mainly hope that through the Internet, the way to create a data platform. "The Novice network insiders said.

Ma may want to monopolize the market, the rookie of the courier industry to pull in, but not to decide the right. He is to Monopolize Express downstream industry, he does not enter the courier, it is mainly through the three-to-Occupy market to enter, and then he used his Internet advantage to let you in, you do not come in? "A courier industry analyst said," Shun Fengjin words, is icing on the cake. A tee of more than 70% of the business is from Taobao, not into words must be marginalized. ”

Shun Fung insiders so explain why equity participation rookie network 1% Equity: "(MA) They need, our friendship to provide help." ”

and express Logistics Consulting Network chief Advisor Xu is not polite to point out: "Express low price vicious competition, contributed to the Chinese electricity business of abnormal prosperity." America's online shopping is not as developed as China's, because the express cost is higher. Shun Fung, including a three-to-one Tatsu are vicious market competition victims. ”

"Shun Fung will not reduce their own posture, to participate in the price competition of electricity dealers." Since the relationship with the electrical business. We need to understand the needs of partners to meet their needs. Everyone is a relationship with the quantity of business, absolutely not who is dependent on the relationship. We do logistics for the electrical business services, not cheap to erode the market, but to serve to meet. Shun Fung insiders said.