Shun Fung Fast Transport convenience store low-key Beijing: Lack of experience into a stumbling block

Despite the lack of any publicity, Shun Fung (micro-bo) speed of the convenience store has been transplanted to the Beijing market. At present, Shun Fung convenience store has been in Beijing layout 8 stores. However, the reporter visited yesterday to see, some shun Fung convenience stores in the "semi-finished" status: A small variety of goods, more like a courier service point. The industry believes that in the process of seeking the development of Fong, shun the professional experience in the corresponding industry will be the key factor for its success. The pilot shop is not as persistent as the low-key style, at present, Shun Fong has quietly in Beijing layout 8 convenience stores. There is news that the Shun Fung convenience store will be in September a comprehensive layout of the capital, but this information has been shun Fung speed of denial. Reporters yesterday visited Shun Fung in a convenience store in Tongzhou saw that the convenience store adopted the black and white tone of Shun Fong, but did not hang out any convenience store tips. Reporter saw, the total volume of the store about 60 square meters, divided into stores, warehouses and courier lounge three areas. Reporters see, unlike the general convenience store's "spite", shun Fung Convenience stores a small number of goods, or even only placed three rows of shelves, less than 30 products, mainly to electric kettle, daily necessities, beverages, etc. mainly. According to the store staff, Shun Fung convenience store business hours of 8 o'clock-22 o'clock. In addition to shopping, consumers can also handle express delivery business, and enjoy a certain discount. Reporter stay in the shop for half an hour notice, a total of two customers door-to-door, and no customers in the convenience store consumption. The shop staff also admitted that there are not many consumers to come to the shopping, but the number of courier delivery, daily business volume of about 200. "Beijing's first batch of Shun Fung convenience store is the main location of the new city, is to facilitate courier to receive mail." "Shun Fung Express transport related officials said. Accelerate the "cross-border" road as a leading enterprise in the field of courier, Shun Fung Rapid Transit has been seeking to extend up and downstream, the formation of a pattern of development. Last December, Shun Fung convenience store first settled in Guangdong. In the layout of the convenience store, there is news that shun Fong payment tool "Shun Fengbao" has begun to operate internally. At the end of May this year, Shun Fung Fast transport its electric business platform Shun Fung Optimization line, officially into the field of electrical business. But at present, only a few areas in Beijing can buy shun Fung preferred goods. In contrast to the "drastic" march into the new business, the industry has been slightly surprised by the process of layout-and-distribution. On the one hand, shun Fung preferred the use of domestic electric dealers rarely involved in high-end cold chain distribution cut, shun Fung convenience stores abandoned CBD, office buildings and other core business district cloth points. Industry expert analysis that, shun Fung fast trans State of development are based on express business. The cost of the cold chain distribution is to reflect its logistics advantages, open the convenience store is to solve the "last kilometer" distribution problems. Lack of experience as a stumbling block although the trans development of Shun Fong is based on its own logistics, it can not conceal its inexperience in other industries. Courier Consulting Network chief consultant Xu said that FedEx and UPS early in the retail business, but are taking the merger model. Shun Fung Fast transport since the establishment of a convenience store is an innovation, but also into the express industry zeroThe sale and the private courier breaks out to change a model. However, limited by size, it is difficult to impact on the existing convenience store market. Retail industry experts also said that shun Fung convenience stores are still in the "semi-finished" state, strictly speaking, it is difficult to call a convenience store. Raiyang, secretary general of the Beijing Business Economics Council, believes that as a courier business, the establishment of convenience stores can combine distribution outlets and retail to avoid waste of resources. However, because each field has unique management skills and difficulties, shun Fung fast transport "across the border" in the service management and other aspects of the challenges. Raiyang said that the courier and retail business needs of different people, the retail industry need layout, brand, store management professionals, logistics is different. Moreover, the operation management risk is also the shun Fung fast transportation to face. If the commodity structure does not conform to the community consumption demand, the product order quantity and the sale cannot guarantee, not only is very easy to cause the fund chain to appear the problem, will also have the contradiction with the partner. Commercial newspaper reporter Wang Yuyi/wen and photo