Shun Fung Fast transport cross-boundary reality: via to build cold chain logistics

Newspaper reporter Gaojiangong Beijing report

According to the data released by the 60%~70%, the Chinese company's Web site was close to 1000 in 2012, with only about 10% of its revenue reaching tens of millions of dollars, with a decline in the flow of traffic.

Small and medium electric business days become difficult, always cautious shun Fung fast, but choose from this year began to speed up its E-commerce platform shun Fung Optimal layout speed, from Beijing to extend to the broad depth.

What is the purpose of Shun Fung upstream? Shun Fung Group vice President Li from March 18 reporters said, Shun Fung involved in the electric business to do fresh food platform, in fact, for their own involvement in the cold chain logistics to prepare. China Express Consulting Network consultant Xu that the cold chain home market is the fastest-growing field in the express market, Shun Fung cut into the market choice of the right, but to hold still difficult.

Test Hydro-electric business

After the Spring Festival, Shun Fung Optimized announced the opening of Shanghai, Guangzhou, Shenzhen, three room temperature type of food distribution, since then, Shun Fung Optimal end of the trial period, began large-scale spread of its food fresh business.

Preferred is the Shun Fung Express Group's electric Business website, May 31, 2012 officially online, set in high-end food products. The platform with the help of Shun Fung Express in the logistics and brand advantages, to carry out import food and local specialty procurement and transport. At present, its products have been covered with fresh food, characteristics of seasonal, beverage, nutritional health products, such as nine categories.

The reason for the fresh food as shun Fung involved in the beginning of the electrical business, Li explained that other clothing, home appliances and other fields have been the Red Sea, compared with the food in the fresh field, because of the distribution of storage, transport equipment, temperature control requirements are relatively high, cold chain transport investment is even larger, is still blue ocean.

Li Dong revealed that the current preferred 80% of the goods from overseas, 20% is the domestic preferred products. Overseas business to shun Fung's cost does not constitute too much burden, but reduced the original shun Fung from abroad to return the air cabin rate of the aircraft.

In Shun Fung before, there are other express enterprises wading electric business.

July 2012, Shen Tong Express United Third party jointly established by the electric business platform "Love to buy the network Super" on-line, to food-oriented, the first investment of 20 million yuan, the same year September 19 closed operation. Tact has also been set up to focus on the sale of agricultural products "Yuantong new rural Network", China Post and Tom Group jointly launched a line online shopping and offline retail combined with the mail music network.

Xu that, in addition to the mail music net, Shentong, Yuantong and other companies to try the electric business is actually failed, did not get up. The reason for the failure is that these express companies in the electric business, and do not have a clear strategy, but only to try, this kind of tentative mentality in the current power of the fierce competition can not survive.

Shun Fung in the electric business of the test water has almost failed. As a result of food fresh to the cold chain curtilage requirements are very high, the beginning of Shun Fung optimization plan to lay out a set of independent Yu Shunfeng Courier logistics system, resulting in huge costs. Shun Fung then changed the preferred president, change strategy, will be the distribution team and courier integration to explore the way to gradually invest in upgrading the existing Shun Fung Express cold chain home with experience. At the same time, integration to optimize the use of Shun Fung widely distributed, direct management of local sites for direct procurement. "This cost is very low, shorten the supply chain, but also to ensure product quality and safety." "Li.

The meaning of drunken Weng

In the domestic express companies have not been strong but will reach the electric business, DHL, FedEx and UPS and other international express giant development for many years but still adhere to the logistics industry does not change.

This kind of internal and external causes people to domestic express industry professional concern. However, Li from the point of view, the key reason is that compared to foreign countries, domestic express cross-border cost is much smaller, express to do electricity business is also understandable. "China's electricity market is not yet fully mature, and if there is a chance, it can be done." ”

In the interview, Li Dong admitted that Shun Fung involved in the real intention of the electric business is to accumulate fresh cold chain experience and extend the industrial chain, "from the optimization set up in the warehousing and distribution of the end of the experience, the future may also become one of the group's new growth point."

At present, Shun Fung Express has been based on the optimal distribution of temperature control experience, in the broad and deep investment supervision cold storage, for Shun Fong and other electric operators to provide temperature distribution services. As a result, Shun Fung Group's food hygiene and fresh distribution business will be extended to other electrical operators. Li Dong revealed that, in fact, Shun Fung is already in the supply of another electric dealer for fresh food delivery.

Experience in temperature, refrigeration technology and hygiene and safety is also applicable to the transport market of pharmaceuticals and health products. The country recently liberalized the threshold of drug transport, allowing express companies to enter the drug transport market. This market is of greater value and higher value-added.

Xu told reporters that the cold chain curtilage business is the next growth point of the industry, the current business growth rate of more than 100%. He believes that the choice and timing of the market is right, but it is difficult to hold the market. Because the cold chain distribution of technology, talent demand is extremely scarce, investment scale is much larger, if there is no clear strategic objectives, but the test phase of the intervention, will eventually fail.

As for whether the electric dealer is burning money, Li has not given a positive response, just said that "the group to optimize the selection of a certain period of cultivation and adequate resources, but only a small proportion of the overall group." The current optimal financial situation is also relatively good.