Shun Fung Optimal Disclosure development plan, the size of the food electric business is rapidly expanding

January 16 News, Shun Fung preferred CEO Li Dong yesterday detailed disclosure of Shun Fung preferred 2014 years of development planning. 2014, Shun Fung preferred the main tone is still to do the basic construction, but at the same time will focus on trying to open platform business

Li in the introduction of open platform business, said that in the past, Shun Fung optimization has been trying to control the supplier, the 2013 expansion of several local pavilion, food Pavilion is to pave the ground, and this year will be around the cold chain logistics and on behalf of the operation of the business in bold attempt.

Shun Fung Optimization This year will be the cold chain logistics capacity to continue to magnify, fresh distribution will be a comprehensive attack on the two or three-line city.

Li said, Shun Fung preferred is the food electricity quotient, and the food electricity trader if chooses the product, the supply chain, the efficiency three achieves the good standard, may easily have more than 30% gross margin.

In fact, Li Dong revealed that Shun Fung optimization can boldly expand the cold chain logistics, fresh distribution to second-tier cities, the important reason, that is, "Shun Fung optimization has been able to make a high margin level." ”

The industry has a lot of analysis and published data show that the electricity business is entering the growth phase. Li, however, has made it clear that the size of the food-electric business is expanding rapidly, and he predicts that 2014 will still be a 100% increase.

However, in the accelerated pace of food dealers, Shun Fung preferred 2014 years of the main tone is still the basic construction, the user experience, IT systems, logistics capabilities continue to optimize.

Li said the main reason for doing so is to seize a large number of old users at this stage. According to the data obtained from the optimization of Shun Fung, 2013 Shun Fung preferred the consumption of old users has reached 1/4, and the user in the Shun Fung optimization of consumption over 3 times the basic conversion to regular consumer customers.

Shun Fung optimization is the rapid delivery of its food electricity companies, May 2012 on line, covering fresh food, maternal and infant food, beverage, snack food and other categories, SKU volume of about 13800, compared with 2012, the growth of more than 120%. Currently has more than 60 countries in the world imported food, imported food SKU has accounted for the total number of preferred 70%.