Shun Fung Optimal Partnership Hey, the line under the real implementation of O2O

Chu Orange, Liu Dao, pan Apple, with a celebrity background and the story of the Fresh brand; originally living, tuo tuo workers a vertical fresh electricity business platform, as well as the cat, Jing-dong and other integrated electric platform into the fresh field, Shun Fung optimization, Lok-Vision, Eastern Airlines and other enterprises across the border distribution of fresh electricity. When the standard electronic commerce begins to enter the mature operation orbit, the new business which mainly O2O is beginning to develop rapidly, and the fresh O2O is one. In the Double 11 Carnival shopping festival Ali hit 57.1 billion sales record, many fresh enterprises are excluded from joining the double 11 promotional campaign, because of the quality, delivery time requirements of fresh products are doomed from the product attributes can not overcome the pressure of inventory backlog; But there are some enterprises to take some way, the method is good to catch the carnival train, This article billion European network will be listed Shun Fung optimization, every day Orchard two fresh O2O platform to see how they borrow a double 11 of the Dongfeng development of fresh electricity business.

Shun Fung Optimal Partnership Hey, the line under the real implementation of O2O

Double 11 this year, Shun Fung preferred to announce its day sales of more than 72 million, orders more than 190,000. Since November 6, it began a double activity, and through with the Offline Hey Inn together to create fresh O2O closed loop. In addition to the store publicity outside the exhibition, Hey Inn also provides on-site single and ambient temperature package from the service. Compared to other wild fresh electric business platform, the traditional express giant obviously has more innate advantages, such as Offline Hey Inn can linkage, offline logistics can be specialized distribution. Not only that, from their own shun Fung preferred fresh goods, in addition to the "priority boarding" of the VIP treatment, Shun Fung Logistics for the same city fresh orders to increase the number of departures, off-site loading rate reached 60% also take the direct hair instead of the transfer form, in order to enhance the distribution efficiency.

Shun Fung preferred Vice President Chen earlier in the media interview has said that the current health of fresh electricity dealers did not enter the mass market, 2015 is still the industry is poised. But not the next generation of fresh electricity business only to achieve O2O, the formation of scale, reduce the cost of cold chain distribution, to build a mature fresh electricity market. From this level, Shun Fung optimization is indeed more advantageous, from this year's double 172.1 million sales figures can be seen.

In addition, in addition to their own platform Shun Fung optimization, including Beijing-east, the cat "Meow Fresh health", including fresh electricity business platform also choose Shun Fung Express as its logistics choice, visible shun Fung in its main business logistics on the obvious advantage.

Double 11 fresh category pin crown every day orchard, let the fruit standardization

According to Taobao data monitoring tools Data Rubik's Cube show, in the Fresh fruit list, every day the orchard continued to be the champion. According to Daily Orchard Online marketing department revealed that its explosive products Chilean cherry, double 11 on the day to achieve an average of more than 2000 units per second, 8 minutes sales breakthrough 1 million.

According to billion European network to understand, every day orchard most fruits are imported from abroad, but also to take the form of direct purchase of origin. And the domestic difference is that the foreign orchard is entirely mechanized, large-scale production, fruit size, weight, sweetness and so on can be standardized production, so for every day orchards such a platform, to take direct cooperation in the way more easily control the product sales and brand building.

In addition, from the beginning of the establishment, every day the orchard chose the line of the next two legs parallel development strategy, with online shopping malls, offline entity stores, TV shopping, mobile phone pages, telephone orders and other ways to get through the sales channels. This March, every day the orchard completed tens of millions of U.S. dollars of financing, financing will be used to gradually outside the area of Shanghai to build their own warehousing, logistics, do cold chain, packaging, to solve the problem of fruit vulnerability and temperature control.

For every day orchard, the characteristics of standardized products + origin supply + Full channel Marketing + construction and improve the supply chain, perhaps more and more "heavy" is its real value.

For the fresh electricity business, most of the enterprises are in the early stage of product 1.0, how to obtain more features, standardized products is its development priorities. Like the cooperation between Jingdong and Zhangzidao Island, every day the orchard and the National Consulate General in Shanghai Agricultural Department, Fruit Association and so on, can grasp the origin of the product to a certain extent, faster control of the supply chain, shorten the circulation process, so that the aging of fresh electricity dealers in the transport and transit process is too much wear and tear. and 2.0 times, then need more in the channel to get through, at present many platforms are since the establishment of the official website or the third party, for the current mobile internet, O2O era, this is far from enough, to develop the line under the full range of channels, the formation of the linkage of resources, In the fierce market competition in order to occupy the region and brand exposure of the opportunity. The next 3.0 times, the enterprise's logistics, warehousing, cold chain and so on more stringent requirements. The status quo, a number of enterprises are in the layout, building their own "moat", but the real can achieve the rapid delivery of fresh products, in addition to trunk logistics, the last kilometer is also a crucial step. Consumer demand is simple, when they want to eat, can quickly eat fresh goods; but this simple request, but the test of the various capabilities of enterprises, it can be said, for the industry, the development of fresh O2O is still a long way to go.