Shun Fung Optimal sale of custom-made moon cakes

Abstract: Annual mid-Autumn Festival, moon Cakes Marketing battlefield will be the smoke, and in recent years the Mid-Autumn Festival of this large moon cakes gradually by the network to steal the Thunder. A few days ago, shun Fung optimization and production of the idea of a joint production of custom-made moon cakes officially in Shun Fung preferred to open for sale. It is reported that Shun Fung excellent

The Mid-Autumn Festival, moon Cakes Marketing battlefield will smoke, and in recent years the Mid-Autumn Festival of this "big moon cakes" has gradually been the network of electric dealers rob the limelight. A few days ago, shun Fung optimization and production of the idea of a joint production of custom-made moon cakes officially in Shun Fung preferred to open for sale.

It is reported that Shun Fung optimize the use of their own procurement channels, is responsible for the selection of raw materials, commissioned production manufacturers, as well as warehousing, transportation and sales of the entire supply chain; Luo thought is responsible for the early stage to the fans to solicit product suggestions, packaging ideas, public financing and joint promotion.

According to Luo's thinking fan's suggestion, "The cake skin is thin, the Lotus Rong is rich, the egg yolk is mellow" becomes the key word which the mooncake produces. To this end, Shun Fung optimization of raw material procurement, with known as "Gonglin" Lotus Lian Rong replaced the ordinary Lotus Rong, dongting Lake free duck egg yolk to replace the ordinary egg yolk, organic flour to replace ordinary flour, and strive to achieve excellence in taste.

According to relevant industry agencies statistics, 2013 a few big electric platform of moon cakes sales are around 100 million yuan. Express Logistics Consulting Network chief consultant Xu said, although eight provisions after the introduction of moon cakes, gifts and other markets, but the reciprocity between friends and relatives still has a rich market. In the huge holiday gift market, express delivery enterprises have their own advantages, with the express of their own electric business platform, the market will become more and more.