Shun Fung Optimization CEO Li interview: Quality control is the biggest challenge in the field of fresh

      Shun Fung invested heavily to build East China warehouse and South China warehouse recently opened, Shun Fung optimization of the opening of normal temperature goods distribution city from 9 to 37, fresh goods distribution city from 2 to 11, this distance Shun Fung optimization line only a year, also let the industry surprised, Shun Fung Optimization Why in the low-key so long time, the choice of sudden business expansion accelerated.
       Shun Fung Optimization CEO Li recently received Tencent Technology interview revealed that Shun Fung optimization can quickly expand the root cause is relying on Shun Fung Group's logistics Base, theoretically as long as the group can reach, Shun Fung optimization can be reached. However, Shun Fung optimization in the expansion of the adoption of a conservative strategy, a lot of conditions to enter the city are temporarily not involved.        The distribution of fresh goods to the city to expand to 11 cities at the same time, Shun Fung optimized originally for the same period of landing Cat opened flagship store, Li temporarily slowed this pace, the reason is that shun Fung preferred to worry about the flow of the cat from the sky too large.      This seems to be a paradox. Other web sites have lamented the lack of flow, orders are not long, shun Fung optimization Why worry about traffic suddenly too large, resulting in too many orders may bring?      Li started on the Tencent Science and technology to tell the reason: Shun Fung optimization is mainly aimed at fresh cold chain field, food, especially raw and fresh non-standard products, quality monitoring and control has strict requirements, and customer perception, customer experience is very important, once the processing is not easy to lose control, May cause disastrous impact on the enterprise, Shun Fung preferred to enter the field of cold chain must be cautious.        Li Dong said, Shun Fung optimization internal emphasis, commodity quality control, including food safety is the first, quality should be consistent, the entire logistics link must also be controlled, on these basis, Shun Fung optimization to try to improve the gross profit margin and profit efficiency, The whole cost control well, each step to go steady, shun Fung optimization may be less detours, and ultimately to profitability.        Compared with other industries, make fresh cold chain has a certain threshold. Shun Fung New warehouse and Beijing warehouses are divided into 5 reservoir areas, including room temperature 0℃-30℃, cold storage area 0℃-8℃, cold storage area 8℃-10℃, frozen area -18℃, constant temperature and humidity zone 15℃-18℃, and equipped with -60℃ freezer cabinets. The temperature range of 90 ℃ can meet the storage requirements of the whole category food.        Shun Fung optimization, fresh food will be implemented "whole cold chain distribution", that is, when the commodity left the reservoir area after sorting and packaging operation venues with temperature control conditions, loaded into the temperature control box transport, the collector will put the goods into the insulation bag door sent. The temperature control used is setPreparation includes refrigerated boxes, freezers, ice boxes, cold packs, insulation bags, etc., can effectively reduce the loss of goods in transit.        Shun Fung optimization of the opening of the open fresh goods distribution city has a prudent choice, Beijing, Tianjin, Jiaxing, Shanghai, Suzhou, Wuxi, Hangzhou, Guangzhou, Shenzhen, Dongguan, Foshan City, 11 cities for fresh demand, and close to the location of warehousing. such as Jiaxing is located in Shanghai, Suzhou, Hangzhou, the middle of the warehouse close to Zhajiasu high-speed, Guangzhou warehouse adjacent to Guang Yuan Expressway.        Of course, Shun Fung put in so much effort to do fresh cold chain is not just for Shun Fung optimization services, Shun Fung first consideration is to shun Fung optimization as its business growth point, the second consideration of the goal is greater, Shun Fung optimization as a fresh cold chain experimental plots, Provide a fresh cold chain solution for the enterprise, and establish new standards in the express industry.        Li is not taboo to talk about the goal of Shun Fung, Li even very happy to mention this topic. Li to Tencent technology, as long as shun Fung optimization in these 11 cities fresh cold chain test success, Shun Fung in the end of the year may be the solution open to the industry, and even restaurants can also through the Shun Fung cold chain solution for mutton distribution.        recently obtained from the Yuan Wo Holdings, China Merchants Group Consortium Investment, the transfer of not more than 25% of the shares, this transaction is expected to be one of the largest renminbi equity investment market in the year. Shun Fung set up decades, is the first time to start such large-scale financing, the financing of the part may also be a living fresh cold chain layout.        Li is not willing to mention the use of Shun Fung financing. Li only said, Shun Fung will continue to increase the supply of fresh cold chain field layout, in the corresponding facilities, personnel configuration completed, Shun Fung to fresh cold chain distribution will not be limited to the current 11 cities. Previous 1 2 3 next page