Shun Fung Optimization Chen: 2015 Fresh electricity business website will begin to accelerate the layout of Cross-border electricity dealers

Domain Name City (domain.cn) January 30 news, from a single product burst and price PK, to the Logistics Distribution Service competition, Shun Fung preferred Vice President Chen in an interview, said the 2015 fresh electricity business website will begin to accelerate the layout of Cross-border electric power, open up overseas direct mining business, and more to explore O2O, Customized food and so on.

In Chen view, to increase investment in overseas markets, one is from the strong demand of user groups, another is to promote the increase in the size of fresh electric power to double the growth of new opportunities. From the data, the current stage of Shun Fung Optimal platform for imports of food accounted for 60%. For users, imported food safety assurance, quality trustworthy; for Shun Fung optimization, import food differentiation is more obvious, consumers will not rely on a single price dimension to decide whether to buy.

Chen Introduction, Shun Fung optimization will be through with Europe and the United States and other countries of the industry Association docking cooperation, direct procurement, and then through aircraft, ships and other tools to transport. "In contact with suppliers and international logistics and transport capacity, shun Fengdu has advantages, and domestic procurement of raw video, the largest overseas direct mining is the biggest difference is the process, procedures more cumbersome, in the library inspection standards, quality control, logistics, there is no essential difference."

In fact, some information has been disclosed to the preferred cross boundary electric platform for the Shun Fung including the establishment of overseas companies, and customs information systems docking, cooperation with the port bonded area, such as the concentration of fresh, food, health products and other categories, through the entire transaction flow, and the existing Cross-border electric business platform to form a differentiation.

Chen revealed that now users buy imported goods, the basic can be achieved in the morning orders, afternoon service or the next day delivery. "In the 2015, our focus was on expanding at a low cost, covering more urban populations and achieving greater scale."

In addition, Shun Fung optimization will also actively explore O2O business, such as with the offline "Hey Guest" store joint, to provide on-site single and ambient temperature package from the service, and community and convenience stores to carry out in-depth cooperation.

It is understood that Shun Fung optimized 2014 revenue year-on-year growth of more than 200%, the overall number has just crossed the 1 billion yuan mark. "The mode of the fresh electricity dealer must win by scale, but at present the plate is not big enough, so the capital market for the fresh electricity trader also maintains medium cold attitude, only the scale is big and large can get bigger capital force to push." Therefore, we will continue to educate and nurture the market in the 2015, and we also hope to have more competitors to join the market, Chen said.