Shun Fung optimization in the electric Business courier Marketing War, showing a unique speed temperament

This summer, "fresh" has become a hot topic in the electric Business Circle: Jingdong Mall to "tomato door" to the consistent silence of the fresh business pushed to the front, Amazon's "Fresh Dock" also quietly online, the domestic express industry giants Shun Fung Express E-commerce site Shun Fung optimized "healthy Full Moon" ... A wave of higher than a wave of "fresh" tide over the traditional supermarkets and shop 1th and other network supermarkets.

Define electrical quotient by speed

Shun Fung preferred to enter the emboldened from the "speed" of the word "high-end imported food supermarket" as its own positioning of the Shun Fung optimization, on-line when that is, fresh day with the main selling point. Although there were later in Beijing East Fresh and Amazon born fresh up to attack, but Shun Fung optimization since the birth of the "speed gene", and to 3 C started the Jingdong, books started when, the main industry chain I buy nets and other effective areas.

People to food for the day, and 3C, books, snacks compared to high-quality fresh products obviously more extensive market demand. However, prior to the optimization of Shun Fung, the reality of the business market is that fresh day distribution products are sold only in a small range of channels. This is mainly because this kind of product quality cycle is short, the preservation condition is high. Traditional electric dealers not only need to increase investment in warehouses and vehicles, but also need to have strict guarantee in delivery time, so the enthusiasm of popularizing is not high.

For Shun Fung brand, distribution efficiency is the core competitiveness, it extended to fresh products, and there is no problem. The author has received a business with shun fung hair hairy crabs, with low-temperature packaging, giving people a good impression. A net friend See Shun Fung Optimization on-line, specially purchase the wild pork experience its fresh day with the speed sense, its evaluation is: "First World single, the next morning on arrival, the product is cold chain distribution, packaging is very exquisite, take the time to give people feel very fresh." From this perspective, Shun Fung optimization of the perfect succession of shun Fung speed temperament, for the field of electricity to establish a new distribution speed benchmark.

Speed marketing to achieve rapid promotion

Shun Fung Optimal understanding of the speed is also used in the marketing of enterprises. The World martial arts, only quickly do not break this in the electricity business embodies more obvious. To any customer prudential products For example, positioning itself as the Internet fast fashion brand. Last year to rob in when, outstanding, jingdong before the sale of "jobs biography" marketing events, won fast and beautiful.

Shun Fung Optimization Obviously also recognized this point. In the competition are very strong circumstances, shun Fung optimization in the marketing content, form locked "fast" word tactic, in the short term accumulated a higher brand popularity.

Shun Fung optimization before and after the line, it is on the tip of the Chinese documentary is hot, consumers are generally sensitive to food, cargo of the derogatory part of speech also from the Internet formally to the traditional context of the output. Take this opportunity to select decisively choose a big beak as a brand image, locking "cargo" concept in the Beijing Subway played an advertisement. This move effectively attracted the broad masses of the attention of friends, but also let us see shun Fung preferred in the rapid marketing response.

Shun Fung Optimization in the marketing of another "fast" performance, is registered to "Shun Fung optimization" as the key words of the general Web site and wireless Web site. Through a common web site to provide a trusted E-commerce Alliance services, Shun Fung optimization can be achieved at the same time covering more than 600 domestic top industry vertical portals and business-to-business e-commerce sites of the recommended position, as well as authoritative "recommended Enterprise" logo. With this credible and effective channel, shun Fung Optimal business information in the realization of the Internet in the "directional blasting", a short period of time to efficiently build network information access.

In fact, the registered general Web site and wireless Web site is almost the standard action of the electric Business enterprise, to Jingdong Mall, Gome, Suning led large electric business enterprises have been batch registered Web site resources for commercial brand protection. However, striking optimization, obviously more than other electric operators go farther, they dig deeply and found the common Web site marketing value, with the support of trusted E-commerce Alliance, to achieve a network of short time, high-intensity information coverage.

In the promotion of the credibility of the alliance, Shun Fung Optimization network in the speed of marketing has been the beginning of power, business prospects are favored by insiders. Logistics management field of senior users MJ Spoon (MA 珺) even think, Shun Fung this involved in food and cold chain, once mature and widely accepted by the market, will lead the life of consumer marketing revolution.