Shun Fung optimization strategy exposure next year: will do open platform

November 28 News, http://www.aliyun.com/zixun/aggregation/26269.html "> Shun Fung Optimization President Tri Xiaoxi to billion power network revealed that Shun Fung optimization is working with some domestic businesses to try to open platform mode, The official launch of the open platform and large-scale investment in the second quarter of next year.

Tri Xiaoxi said that the future Shun Fung optimization will be a proprietary plus open platform model. Shun Fung preferred open platform will be a similar proprietary platform, with proprietary standards to introduce suppliers, in the operating side to do more monitoring, and require goods to be carried by Shun Fung. As a result, there will not be many businesses that will eventually be able to enter the preferred open platform for Shun Fung.

According to Tri Xiaoxi, Shun Fung preferred this year's sales increased by more than 200% last year, the customer unit price at 260 yuan, mobile-side sales accounted for more than 30%, the platform of foreign brands and domestic brands accounted for about 4:6.

About Shun Fung optimization next year's development center of gravity, Tri Xiaoxi Introduction, in addition to do shun Fung preferred open platform, a few days ago on the line of the imported electric platform "Optimization International" is also a major focus. In addition, Shun Fung optimization will also be as far as possible from overseas direct production of SKU accounted for.

In addition, Shun Fung optimization next year there will be some new projects online. For example, the introduction of the "Gift Center" this independent channel. The "Gift Center" will bring together all the holidays of the year or the custom of the festival, to the customers to introduce targeted gift packaging. "For example, if you want to give gifts, in the gift center to choose who to send, we will be based on the festival to customize the gift and packaging combinations, including greeting card design, so that you in the gift-giving time to easily choose the suit. ”

In addition to the gift center, Shun Fung optimization of another will be on the line of the important project is to provide users with C2B customized procurement.

"If you go abroad, eat something in the local especially good, but do not buy at home, but also willing to spend some of the cost to buy this product, Shun Fung optimization can help you purchase and transport, a single also sent." Of course, if you pull 10 or 100 customers to buy together, the price will certainly be lower. We hope to interact more with our customers in this way, as well as a value-added service. "Tri Xiaoxi said.

In Shun Fung preferred "landing" aspect, it is trying to and "Hey Guest" store linkage, in addition to the store has promotional display, will also provide on-site single and ambient temperature package from the service. Next year, Shun Fung also plans to work with more community convenience stores.

Tri Xiaoxi that the most critical strategy for fresh electricity dealers is warehousing and logistics, community convenience stores will be very good direction, such as cold chain transport products can be stored in the community freezer, logistics and packaging will have great savings.

"Although this May only began to cooperate with the hey customer, but the proportion of sales has accounted for 15%, preferably will be very determined to take this road." We are also considering pushing different products for different communities, such as introducing some low-end brands. "Tri Xiaoxi said.

Review 3721.html ">2014 years, Tri Xiaoxi that in this year, Shun Fung optimization in the following areas have been promoted. First, from the market, Shun Fung preferred brand by more users and suppliers to accept, the past Shun Fung optimization needs more to go out to invest, and now more is the supplier initiative to find Shun Fung optimization talk about cooperation.

Second, from the goods, Shun Fung optimization is working with the upstream suppliers to ensure the competitiveness of product prices.

Third, from the operational point of view, 2014 Shun Fung Optimization in transport, packaging, warehousing and other aspects of the optimization, is trying to reduce operating costs. "Including the mobile end we launched this April, the growth is very fast." ”

According to billion power network to understand, Shun Fung optimization of a recent big moves in the "Double 11" on the day of the online food platform "Optimization international" to the milk powder for the main hit the sea to Amoy battlefield. Tri Xiaoxi revealed that the current wholly-owned "optimization of international" future will also consider dabbling in open platform.