Shun Fung preferred Online shop 1st, the official online electric business Cross-border Express Real

Cross-border convenience store controversy has not stopped, the courier industry Mystery CEO Wei once again shot. May 30, by the mainland's largest courier companies Shun Fung Investment E-commerce site "Shun Fung Optimization" officially in Beijing online. This is the next "Shun Fung e Business Circle", "the ceremony" after the establishment of the third electric platform.

It's just that people are predicting that this might be shun Fung. Based on the existing perfect logistics distribution system, spread out the cash flow, information flow, logistics, three flow fusion a plate of big chess, Jingdong Mall, where guests, Alibaba and other electric giants also overnight raid express business, the first two confirmed has submitted the "Express business License" application, if you get a licence, Will soon start operations across the country, and the latter seem to be planning to build a cloud-courier prototype.

One side is the delivery of the giant to the electricity industry, the other side is the electric business leader in the Enclosure Express business, in the past in the logistics, electric business between the two major industries fence is disappearing.

Around Express main business cross boundary

"This site before and after the preparation of more than 200 days, the final completion of the website platform system, logistics warehousing system, commodity procurement system, such as the development and construction, and developed a distinctive brand strategy for listing." "Shun Fung optimization C E o Liu Reporter said, shun fung optimization in the positioning of goods to import food, accounting for up to 80%,20% to high-quality domestic food supplemented." Accounted for more than 20% products covered mother and child food, nutrition and health products, cereals and oils, drinks and other nine categories, "There are 5000-6000 categories, the future will increase to 230,000," Liu said.

Reporters note that shun Fung ceremony will be for high-end gift market, Shun Fung E Business district operates mainly in Hong Kong, the downwind of the preferred to cut into the whole category of food sites in the mainland market is still blank, only Wal-Mart store 1th, Metro Mall and so have a small number of business cross.

"The consumption structure of urban residents now accounts for as much as 40% of food." Liu said, but this part of the logistics and distribution threshold is higher, shun Fung set up a special operation, logistics team, and for fresh food increased cold chain distribution. In order to improve service, the terminal delivery staff with an ipad.

"Whether it is a convenience store, shop or and Shun Fengbao third party payment, Shun Fung diversified across the boundary is to extend around express, in fact, the purpose is to expand the service space for Express main business." "Shun Fung Express (group) vice President Li to reporters to explain." Also based on this, Liu said, C E O Wei did not give them the pressure to apply a profit term, "now is to do business model, products and services." The reporter also noted that the downwind optimization first face the Beijing market, will gradually expand to other regions, and now Shun Fung's Shun Fengbao is still in research and development, not included in the payment tool.

Power merchants Cross-border Express action

Relative to Yu Shunfeng "around the main business across the border," the humble View, Jingdong Mall, where customers now plan to promote the Cross-border market seems more intent. May 29, China Express Association, Vice president and Secretary-General Dawa rate disclosed, Jingdong Mall, where the goods have been submitted Express Business license application, will soon be expected to obtain nationwide express business qualification. Subsequently, the two electrical appliance business giants have confirmed to reporters.

In China Express Network chief consultant Xu, logistics and electrical business is the intersection of the current business environment is not mature, the third party logistics growth rate lags far behind the development speed of the electric business, short-term ability, capacity, quality of service can not meet the needs of the electricity business. On the other hand, the logistics warehousing business can add value to the electricity quotient.

In this regard, where the guests agree, the company concerned to reporters that there is no express company to adapt to their supply chain changes and needs. It is reported that, where the customer under the wind, such as only to deal with some of the key areas of the business license, access to national licences, such as wind Tatsu will be able to chain around the business. In addition to all guests, it can also provide distribution services for millet.

Jingdong Mall Since 2009 has been spending 4.5 billion yuan planning logistics, is currently in Wuhan, Guangzhou, Chengdu, Beijing and other fields to build logistics warehousing center. Previously, there have been rumors, Jingdong Mall to purchase C C E S Express, but now it seems that the company ready to pro-Pro for a big fight.

In contrast, after the investment in the morning after the failure of the sudden, Alibaba may personally set up a Cloud express platform. This week, Alibaba's B 2C platform Cat announced with E M S, Shun Fung, a four-to-9 express companies to reach strategic cooperation, commitment to the end of this year will bring more than 5 billion yuan service trade turnover, 9 Express companies will also be customized for the day Cat platform for a number of exclusive services.

Risk of cross-border enclosure

At present, the diversification of Shun Fung, although the industry is highly concerned about, but relatively calm. However, the power of the giants of the collective Cross-border, but caused by express business panic. Recently, Yuantong President Yuweijiao external expression, resolutely opposed to the electricity business enterprises to build logistics, because it is easy to the electrical and courier companies create confusion. and called for Post Office and Express Association can introduce relevant regulations, prohibit the electrical business into the logistics industry.

However, China E-commerce Research Center analyst Mo Dai, Express is currently the soft rib of the electric business, logistics service quality, may become the ultimate battlefield of the future electric business. Diversified investment can enhance the consumer experience.

But there are also analysts to remind, the electrical business to enter the Express, may face the operation risk of the later spin-off. "To the current Jingdong mall, where the daily transaction volume, can not support a nationwide express network." If we share the risk and reduce the distribution cost of the National Express delivery network, we must consider the transformation of the third party logistics. "A courier company in charge of the reporter said, but because of trade secrets, electric dealers generally will not employ rival companies to help themselves Bear express business." Just as the US Wal-Mart has built its own logistics companies, spending huge sums to meet their own distribution, it is difficult to receive other companies business, and ultimately because of the cost of too much to sell to become a Third-party logistics company.

Industry perspective

Shun Fung Express (group) vice President Li up

Whether it is a convenience store, shop and Shun Fengbao third-party payments, Shun Fung diversified across the boundary is to extend around the express, in fact, the purpose is to expand the service space for express main business.

China Express Network chief consultant Xu

The cross penetration of logistics and electric business is caused by the immaturity of the commercial environment, and the growth speed of the third party logistics lags far behind the development speed of the electric trader, and the ability, capacity and service quality in short term can not meet the demand of the electric dealer. On the other hand, logistics warehousing can add value to the electricity quotient.

China E-commerce Research Center analyst Mo Dai Green

Courier is currently the soft rib of the electric business, logistics service quality may become the ultimate battlefield of the future electric business. and diversified investment, can enhance the user's experience.