Shun Fung recently launched a Cross-border electric business platform Shun Fenghai

Absrtact: Following shun Fung optimization (fresh type), hey Guest (community O2O), Shun Fung recently launched a Cross-border electric business platform Shun Fenghai. It also means that there is one more player in the cross-border electricity boom that erupted last year. Ali before and after the listing, has made it clear that the Cross-border electricity business as the next

Following Shun Fung optimization (fresh type), hey Guest (community O2O), Shun Fung recently launched a Cross-border electric business platform Shun Fenghai. It also means that there is one more player in the cross-border electricity boom that erupted last year.

Ali before and after the listing, has made it clear that the Cross-border electricity business as one of the next phase of the strategic focus; poly-US excellent product transformation, also began to dabble in cross-border electricity dealers, and announced a $1 billion subsidy to the business, the international giant Amazon's Chinese new leader in place, also frequently released a speeding up the signal to promote Cross-border electric power. At the same time, some entrepreneurial cross-border power companies are also favored by capital, at the end of January, the Ocean Terminal to obtain a 100 million-dollar B-round financing.

February 2, catwalk CEO Guiven to the 21st century economic reporter said that the support of the policy level is the biggest driving force for cross-border electricity dealers. In the past two years, the relevant departments have approved 7 major cross-border trade E-commerce import pilot, including Shanghai, Chongqing, Hangzhou, Ningbo, Zhengzhou, Guangzhou and Shenzhen and other cities. At the same time, the introduction of the postal tax, also greatly reduced the price of imported goods, and in the customs clearance and other aspects also open green channel.

"Since last year, some bonded areas and customs have also begun to look for us to build a system related to cross-border electrical business." Liu, director of the ERP department, said in an interview with the 21st century economic reporter. He said that at present from the policy to the bonded area, customs and Electronic business platform, the entire Cross-border electrical business environment is maturing, 2015 will be a year of cross-border electricity business.

Three major logistics forms

Cross-border electricity dealers including import and export, including Alibaba, global market, global resources, Orchid Pavilion, Dunhuang Network platform, such as the export of cross-border electricity business, from the beginning of last year, the import of Cross-border electric appliances business Platform for the new market competition.

Purely from the commodity category, the current domestic retail business has entered a stable growth stage, the emergence of cross-border electricity dealers will become a new rapid growth point. However, cross-border electricity dealers, after all, different from the domestic, how to cross the supply chain, logistics, customs, after-sale and other barriers are still a platform for the electricity business needs to face.

Guiven said supply chain and logistics are the most critical issues for cross-border power suppliers. Since the establishment of catwalk network, has been focused on the import of Cross-border electricity dealers. He explained that, from the operation of these years, logistics is not particularly difficult, because the Cross-border electricity dealers, unlike the domestic electricity dealers, no one can set up their own logistics and distribution team like Jingdong, Cross-border Logistics is a relay mode, is a system engineering.

It is understood that the current domestic several major electric platform to use logistics solutions are mainly divided into direct mail, collection and bonded area cooperation model. Cat International Business director, Ali cross-border business, general manager Wu Yu to the 21st century Economic reporter introduced, the current Ali and a number of bonded areas have cooperation, is the overseas merchants to store goods to the bonded area of the warehouse, once the user orders, CAT international order information, Alipay's payment information and rookie's logistics information data will be fast and Cross-border pilot City customs electronic port docking, and then by the warehouse personnel shipments, through the domestic logistics distribution company to reach consumers.

It is worth noting that, in this process, compared to direct mail, a more bonded area of a link. It is understood that businesses need to pay the bonded area of warehousing and sorting costs. At the same time, tax, customs, inspection and quarantine procedures are also unified in the Bonded area. Wu Yu says logistics costs can fall by 80% to 90% compared to traditional cross-border goods.

Direct mail is another kind of logistics solution, but because orders scattered, this way will increase costs, therefore, the Cat international also provides a way to set goods, merchants can put the goods into Ali's overseas warehouses, unified distribution to the hands of domestic consumers.

Guiven said that at present, most of the domestic electric platform is mainly to cooperate with the bonded area model, and its one big advantage is to charge only the tax, reduce commodity prices. If according to the traditional import process, also need to pay duty, VAT and so on.

But not all cross-border electric companies can enter the bonded area, Liu said, only to get approval of the platform can be stationed, and those who do not get approval of the medium and small platforms must be linked under a large platform can be entered into the bonded area.

Integrated supply Chain

Guiven said the supply chain is the most important among the Cross-border power suppliers. At present, domestic mainly divided into several categories, one is through the Chinese merchants supply, similar to purchasing, such a weak supply chain, large platform will choose and brand or channel business cooperation, but for the control of suppliers also need to be divided into categories, such as milk powder such as standard goods, concentrated in the hands of a few big brands, the electrical business of its integration is more difficult, And such as clothing, shoes, such as non-standard goods, the market competition is very full, the electric business platform will have a lot of right of speech.

It is understood that the current domestic cross-border electricity dealers do not cover all categories, mainly focused on mother and child, cosmetics, food and health products. Wu Yu said the initial focus was on some commodities that had just been needed in the domestic market.

She said that the cat international investment mainly for those who have not registered in China, not in China to sell brands, if some international brands have entered the Chinese market, it can be settled into the day cat. And the type of suppliers, divided into large brands and channels, channels, mainly including supermarkets, department stores and so on, but these supermarkets and department stores must be the brand directly into the market.

Generally speaking, and channel business cooperation of the biggest advantage lies in its own rich SKU (inventory unit), but for the brand, it needs a long-term running-in, especially for the catwalk and poly-Mei excellent products such a proprietary platform.

Guiven said, and brand business needs a lot of running-in, not to sign an agreement can, need a long time communication, in the law and other levels also need a lot of time. This is why Cross-border electricity dealers are a good concept and development is not a big reason.

From the current mode of choice of major platforms, still continue the domestic electric business model, Poly-Mei excellent products, shun Fenghai choice, Ali is the platform. This has led to different supply chain management models. For the proprietary model, there is a need for strong bargaining power abroad, and for the platform, it is how to choose a willing to enter the Chinese market.

Wu Yu said that the cat international choice of businesses, will be audited specific qualifications, such as the overseas registration of businesses, measuring its ability to enter the Chinese market, and other similar items will be charged with different margin limits.

Cross-border electricity dealers have started, but will the development model be the same as that of the domestic electricity dealers? In this regard, Guiven said, some domestic electric companies are in the use of subsidies, including some of the way to expand the scale, but for the Cross-border electricity business, this may not be a very correct way.