Shun Fung set foot in the electricity business: "Send and excellent" industry is mixed

In contrast to the entertainment "performance and excellent singing", Shun Fung in the logistics field is a well-deserved "send and excellent business."

Domestic private courier Industry boss Shun Fung Express recently by netizens in micro-blog burst into the field of electricity, its electric business website "Shun Fung Optimization" will be officially on June 1.

Reporter first contact to shun Fung Beijing station responsible for understanding the relevant situation, the other side did not deny the matter, and affirmed that "shun Fung optimization" is indeed Shun Fung's a brand, in addition, the Director also confirmed to reporters, Shun Fung has this idea is not a day two days.

In the Baidu Search bar type "Shun Fung optimization" words, you can find that the company under the "Shun Fung Express Group", the warehouse is located in Beijing Shunyi Airport Logistics Park.

At the same time, Shun Fung has long been in Zhaopin, such as a number of talent exchange website "hero posts", each post is indicated: We are Shun Fung Express Group Shun Fung Optimization, specializing in the import of fruit, wine and other goods distribution, stressed that the site is mainly involved in the "high-end food distribution, needs and customers for long-term communication and contact, is not express delivery ", and the recruitment side shows is" Shun Fung Fast transport group E-commerce.

have already tried the water

Shun Fung Express is not the beginning of this year to enter the field of electrical business, the legend will be on the line of "Shun Fung optimization", nor shun Fung for the first time involved in E-commerce.

2010, Shun Fung has tried to launch in Hong Kong "Shun Fung e Business Circle", the flagship "Healthy Living shopping", the main business scope: organic vegetables, fruit juice drinks, cereals and oils and other organic food, and "Shun Fung optimization" positioning is quite similar.

Next, the development of things is more and more like a model.

December 31, 2011, the announcement issued by the Bank of China shows that in obtaining the "Payment business license" of the company, "Shenzhen Network Technology Services Limited" business place and "Shenzhen Shun Fung Air Freight Forwarding Co., Ltd." the same, the former holding person is Shun Fung Express CEO Wei. Obviously, at this time of Shun Fung E-commerce business has entered the "Rimini" stage.

This "Shun Fung optimization" of the brewing, should be Shun Fung express the Third battle, in the same battle there is also called "Honor Ceremony" of the electric business site, will also choose the day on the line, the platform focused on high-end business professionals to provide professional gift services, according to Shun Fung revealed that the site has begun to beta.

Some analysts believe that positioning in the high-end market, Shun Fung is really a smart choice-the current number of large electric companies targeted at the lower end of the crowd, the field of small competition, and middle-end people are not sensitive to high prices, but also special love to buy expensive. So it may bring great profits to shun Fung.

The industry is mixed

In this case, China's first online logistics service provider, CEO Li Pingyi to the China Economic Weekly, said: "Shun Fung opened a good head." "Logistics companies to the upstream retail sector extension, not only to broaden their own business scope, but also to drive their own quality of service upgrades." Logistics is a weak link of electricity quotient, and it is also an important parameter for consumers to evaluate the quality of service of electric platform. Taobao promotional season before frequent bursts such as express burst warehouse, the logistics company to swallow the insured fee, the goods sign and return difficult issues have been the consumer criticism, Shun Fung in the domestic counterparts in the quality of service has been legendary, into the field of electrical business can effectively solve these problems.

Analysys E-commerce analyst Shou sent to tell the China Economic Weekly: "At present Shun Fung has been almost the best in the domestic Express company, has its own logistics base and special plane, from the channel view, has occupied a huge advantage." From experience to see the accumulation of many years of huge customer reserves, so that Shun Fung has become a great electric power business potential. and choose this organic safe food this positioning, very novel and unique, the rest is to see the operation of the method. ”

There are those who praise, and those who sing the losers.

E-commerce in-depth exchange platform to send a network analyst Li Dongcheng in the "China Economic weekly" reporter interview, said: "Express enterprises to extend upward, the direction is not wrong, there are precedents abroad, such as FedEx, UPS and other companies also carried out to extend the business upstream." But the direction of extension is worth exploring. Do E-commerce if do not scale can not be with shun Fengyuan some of the business to form complementary, and e-commerce involved in the early and then burning money. In addition I do not understand why Shun Fung will choose to distribute fresh food, positioning high-end crowd. Fresh food preservation difficulties, the delivery time is very high, and online shopping is originally a low income people's patent, high-end crowd either not online shopping, or very few, this group of people can not form scale. ”

In addition, Li Dongcheng also expressed his other concern: "In recent years, due to the fierce price war between the big electric dealers, the full package of mail, a few packets of mail, in fact, some of these reduced profits were passed on to the price of goods, part of the transfer to the logistics enterprises, resulting in the recent years, the logistics enterprises in rapid decline in profits, This is one of the reasons why logistics enterprises are change to the upstream expansion of the industrial chain. At present, the operating costs of express enterprises, oil costs, road and bridge costs and labor costs accounted for more than 70%, and then planed to the remaining management costs, profit left. If the expansion of business is E-commerce, look at Jingdong, you know how it is a burning money industry. One possibility is that the logistics companies burned themselves to death before the end of the burning period. ”

The electric business enterprise also does not rest

In the express enterprise so actively through the upstream of the industrial chain at the same time, the traditional electric business enterprises seem to have smelled some gunpowder son. To Beijing east of the Liu led a group of people, in recent years, began actively in the country enclosure, build their own logistics system, to get through the network shopping transport "last kilometer" barrier.

Not long ago, Liu on Weibo said that Beijing East will form a logistics force of about 300 trucks and enter the transportation market of the trunk line and tributary.

The next message, it is more clear that the electric business bosses "Rob Express industry rice Bowl" intention.

May 29, China Express Association, Vice president and Secretary-General Dawa said: "The electrical business of self-built logistics will pull high business costs, but some enterprises have become more and more self-built logistics is inevitable." Jingdong Mall, where the customer's logistics distribution company, have been actively applying for express permits, is expected to get the license plate is not a problem. This means, next, the electric business enterprise and the traditional Express industry cross-border melee warfare is about to be started.

For this Cross-border war, Yuantong Courier President Yuweijiao once openly appealed to: the National Post Office and Express Industry Association should stop or coordinate the cross-border behavior of electric dealers, express both sides, to avoid the confusion of courier and E-commerce market affect the overall healthy development.

"Send and choose"

E-commerce market such as jingdong, excellence, such as the brutal growth of enterprises, so that the traditional courier industry coveted unceasingly. Attracted more than shun Fung family. There are several similar cases:

September 25, 2009, the introduction of the "Long Ticket Network", focused on the development of train tickets, car tickets, such as ticketing online purchasing business, focus on fire tickets, car tickets online purchasing distribution.

August 10, 2010, China Post and Tom Group jointly built a corporate shopping platform "Mail music Network", products include apparel, shoes and hats bags, digital products, small appliances and so on.

October 2010, the house is urgent to send the company launched the E-Buy house urgent delivery online platform. This platform imitates Japan's some express enterprise's practice, provides the sale service for the existing customer, The courier company is responsible for the distribution and the collection payment, the cooperation manufacturer supplies the commodity.