Shun Fung to enter the electricity business: aggravating or ending

The voice of the electricity merchant winter seems to have been not far away, in the recent Dangdang CEO Guoqing (Micro Bo) also released "Jingdong money only enough to support to 8-12 months" of speech, and Liu is set up tens of millions of gambling and guoqing challenge. For the profit and development of the electric dealer, the practitioner has the expectation and the worry to the profit, the investor also more cautious, enters cautiously. And recently, as the leader of the express delivery enterprises shun Fung, but high profile into the field of E-commerce, its high-end electric platform "ceremony" officially surfaced. Although the site is still in beta stage, but the talk about shun Fung into the electricity business is already in the Internet upload the uproar, so that the entire electric business industry an uproar. Relying on its own payment license and Courier, Shun Fung's ceremony will have a certain advantage.　　But in the electric business of the winter of the present, shun Fung into the electricity business, in the end is to disrupt or end, yet to think. Layout close, closely follow O2O Review Shun Fung Development history, we are not difficult to find, shun Fung into the express determination is not between overnight. As early as 2010, Shun Fung on the attempt to launch the "Shun Fung e Business Circle" flagship "healthy living online shopping." However, since the project has not been widely promoted in the mainland, it is less well known and is currently operating only in Hong Kong, mainly selling organic vegetables and other foods. And 2011, Shun Fung also through the CEO Wei holding company Shenzhen Thai Sea investment to obtain Third-party payment license. To become a third party to pay the licence of another logistics enterprise. Visible in the payment field Shun Fung already layout. and synchronized with it is another big move of Shun Fung, is the end of last year large-scale in Shenzhen layout of the convenience store business. It is reported that Shun Fung's purpose is to rely on this model to enhance the user experience, for example, consumers can first to the convenience store experience merchandise, and then to the ceremony will be a single, and finally by the Shun Fung Express door-to-door. In turn, the consumer can place a single in the ceremony, then convenient, then go to the convenience store, which is not suitable for long-term sales in the convenience store products.　　Shun Fung layout Electric business is a step-by-step, well-intentioned. The dispute between express and electric dealers has a long history, which can be spied on from the network's complaints one or two. Previously, there have been private courier company Boss said, if they have the money and energy, it is dedicated to their own shop delivery. Because some big shop will put the price too much, and along with the oil prices and labor costs rising, many businesses can not make money. And a lot of Taobao shop owners in exchange of experience or reply to customer queries, but also to customers because of Express and make a bad comment. Many Taobao store owners think that if they have enough conditions will be their own delivery, so there will be no bad reviews. From the Jing-dong and Fank system, the contradiction between the electric business and the logistics is also gradually intensified. However, the analysis of the current situation, we will find that the Internet E-commerce industry is currently oversupply, which is why the electrical business for a long time in the cold winter one of the important reasons. And the opposite view, express logistics enterprises are less than demand, so there will be violent delivery, do not sign unopened and other OverlordThe appearance of the clause. Earlier, Ma Yun (Weibo) has said that more than 90% of Taobao complaints are from the Express. So then there is the rumors of Taobao's own logistics, and Shun Fung at this time to enter the Express, can be described as upstream. Seems to coincide with the conditions.　　Moreover, shun Fung layout of the electric business, but also more in line with the concept of E-commerce O2O, in particular, shun Fung opened a convenience store services, fully realize the online ordering goods or services, to the offline to receive or experience the purpose. In this regard, the Chinese Academy of Social Sciences Information Research Center Secretary-General qiping that: "The current logistics of E-commerce enterprises and logistics companies show a close situation." Shun Fung at this time Countercurrent and the line, perhaps it is possible to use their skills to convert it into the power of the industry, after all, logistics companies to enter the threshold is not high, and the electrical business to build their own logistics, to pay the energy is enormous. "Positioning the prospects of the small public is known, Shun Fung's ceremony will be the sale of goods mainly focused on crafts ornaments, health products, tea and tobacco, intangible cultural heritage, such as high-end gifts, is still in the investment, and said that the major brands have established cooperative relations. This has left many insiders scratching their heads. Because in the vertical field of electricity, already have to do gifts, there are special to do luxury, but there is no electric chamber dedicated to do "high-end gifts." And regardless of the positioning of the audience slightly too small, just electric dealers, especially the luxury goods to the electrical business of the difficult forward to the Shun Fung brought a large pressure. Although the former Huaqiang North online Vice President Shangxiang (Micro-BO) analysis said: "Shun Fung's positioning is quite refined, not with the public gift site competition, also not to the luxury electric dealers this muddy water, and membership system, limited the object." Shun Fung as the representative of high-end logistics, itself has a large number of high-end customers, their brand recognition of Shun Fung, recognition is very high and the demand for gifts is strong. "When reporters interviewed the vice president of the Forrester Research Company (Forrester) and the author of public unrest, Josh Bernoff, the other party said:" It is important for the development of enterprises to recognize their strengths, The advantages of the enterprise should determine their next development direction, if say a company its expertise is with customer good customer relationship and customer interaction, then their next priority should be what customers need to expand the scope of their operations, but if a company's expertise in technology, They should promote this technology to more customers, so I think the success or failure of Shun Fung should be determined by whether they can really fully understand their strengths, recognize their strengths where, and to extend it to the future development. "No doubt, Shun Fung's specialty is of course in the field of Express, but, compared with Foreign express, not only shun Fung, many domestic express companies have many problems." The most obvious is the degree of information is poor (as long as the goods are not in the transit point can not be queried), the quality of the staff is low (violence sorting, poor service attitude, no inspection before signing), goods delay, high loss rate and so on。 On the other side, the Deputy Secretary-General of China Express Association Shaozhonglin has described the work scene of FedEx headquarters Memphis to media reporters: Zzbb-op when FedEx Global Operations Monitoring Center clock Point 23:11, the first plane flew to Memphis. After loading and unloading workers to drive the locomotive to the apron unloading, generally unloading a plane cargo only need 20 minutes. This is followed by the classification of the goods by size and weight. "Its distribution technology is basically all automated to sorting." "and UPS International Express in the domestic recruitment on the requirements: Courier education required college, proficient in foreign languages, and promised a monthly salary of more than 5000 yuan. To this end, some operators of precious commodities, fragile goods online businesses, such as the medical industry, electronics, home appliances and other industries are more willing to use International express Company.　　People mailing a 800,000-worth watch, or a piece of jade worth millions of dollars, tend to choose International Express Company. Visible, domestic express enterprises still have problems, but also involved in the field of electrical business. At this time shun Fung exactly how much understanding of the electrical quotient, is still unknown.　　But it is certain that the changes in the electrical business are also changing rapidly, as the number of people, shun Fung is facing many problems. Andrew Stockwell, an analyst with the US Forrester research firm, argues that the key to the good development of some multinationals in China is that they have a strong sense of brand, and they also pay attention to the establishment of the website while they are in a shopping platform. According to the company's research report, many users are accustomed to the first officer net to view product information, and then decide where to complete the purchase. In addition, Andrew also stressed that digital marketing has become the focus of current marketing, particularly in the Asia-Pacific region and China, according to a survey of the company's changing demand patterns in the Asia-Pacific region.　　In addition, to gain additional competitive advantage, e-commerce retailers must be customer-oriented, committed to understanding, connecting, serving and satisfying customers-a truth that has a competitive advantage in the buyer's market age. Visible, the success of E-commerce is a complete circle, any lack of a link will let the customer experience decline, shun Fung to enter, just have the logistics advantage is not enough to form lethality. The product and customer experience is also very important. Moreover, China's demand for high-end gift markets, though exuberant, but the gift market has a long history, and with the gradual popularization and development of the Internet, many high-end gift manufacturers have their own official shopping sites and long-term stable offline shop, the practitioners must also have a high quality requirements, as well as the understanding of the industry.　　At the same time, for high-end gifts of the shopping community, which can not be overlooked is a very noble feeling of the shopping experience and shopping environment, and placed in the convenience store high-end gifts, whether it can be called high-end but is open to question. Han Yu said cloud: Shing successively, the surgery industry has specialized. For their old line still need to continue to improve the Shun Fung, choose this time to enter the electricity business seems to be a little too hasty. And along with the oldBrand electric business gradually strong, as well as the integrity of the logistics system, the future in the electric business platform to introduce high-end gift service is not a cinch. Then when Shun Fung of the electric business platform, I am afraid to survive will play a big question mark.