Shun Fung Township agent site quietly launched the first batch of township agent site will be run in May

Absrtact: At present, the most lively scene of Chinese electric commerce is not the one or two-line big city, but the township market below three or four line. But the end of the last kilometer of rural distribution of power to the development of the logistics industry has brought great obstacles. Recently, Shun Fung is doing a new exploration

At present, the most lively scene of China's electricity business is not in the one or two-line big city, but below the three or four-line township market. But the terminal distribution of the "rural last kilometer" has brought great hindrance to the development of the electric business logistics industry. Recently, "Shun Fung in doing a new exploration: the establishment of support funds to encourage employees to shun Fung to central China, Huaxi, north China's township areas to open a proxy site." Shun Fung Media director told South reporters, Shun Fung Township agent site has quietly started, has entered the agent qualification audit and personnel training phase, is expected to be the first agent site will be operational in May.

Major drop economically underdeveloped areas

Although, Shun Fung want low-key to create their own "rural last kilometer" distribution business, but this message in the Express circle has blown up the pot. Close to shun Fung Senior Logistics Person Huangmin (alias) to the south are reporters blasting material, Shun Fung Rural agent site investment has started 3 months, a Sichuan province, is expected to add nearly 5,000 outlets.

However, Shun Fung media director denied that the expansion of the network is so fast. "Shun Fung has indeed started in the interior of the township Agent Station Investment, take the pilot, gradually expand the way to layout, it is impossible to launch thousands of points." Moreover, the number of township agent sites to be based on market demand, agents and other factors such as quality design. Shun Fung Media director told South all reporters, the first township agent site has entered the agent qualification audit and personnel training stage, is expected to be operational in May.

Looking from the layout, the first batch of Shun Fung Township agent site mainly drop in central China, Huaxi, north China's underdeveloped regions. This logistics infiltration rhythm is also the Chinese network shopping market competition main Line. From China Express Association, Taobao and other institutions statistics show that China's central and western regions, as well as the three or four-line cities in the rapid growth of online shopping demand, the growth of retail sales in the domestic three or four line below the 60% growth rate, far higher than the traditional online shopping consumption of one or two-line city 40% growth.

Prior to that, Shun Fung has launched the "electric dealer ex-gratia" products, the price is equivalent to "shun Feng fast" fee of 60 percent-70 percent, with the City Express to about 8 yuan/single. However, some insiders pointed out that the rural area has 700 million potential to buy people, EMS and "four to one Tatsu" Also see this trend, than Shun Fung earlier layout of the rural market, shun Fung if want to striking, the price needs more "grounding gas."

In this respect, Shun Fung media director said, "Shun Fung do agent site, mainly want to let more township-level consumers enjoy shun Fung quality service, these sites hardware, software facilities are similar to the one or two-line city, the collection, send pieces of the whole operation will be real-time access to shun Fung large platform system. The unification of this standard also includes the unification of national prices. ”

Do the exclusive agent mode

From the rural "last kilometer" end of the distribution of the test there are many. "The core point is in cost control. "Guangzhou, a well-known electrical business logistics Vice President Tang Zhi (alias) told the south are reporters, three or four lines below the township market online shopping is really amazing, the demand for pie is indeed very large." "But you have to consider the need for receipts, that is, the return cost is high." ”

Because of this, "a lot of express companies at the beginning also want to through their own control of the network to do the rural market, and later the cost of too much change into a franchise agent." "Logistics Magazine" editor Lio Yongsheng to the South reporters further analysis.

This time, Shun Fung made a new exploration: the rural site is the direct management, exclusive agent mode. That is, agents can only undertake the business of Shun Fung, can not receive orders from other courier companies, and then outsource the distribution business. "It is in order to ensure the quality of Shun Fung's service, the company encouraged Shun Fung internal staff to represent their own rural outlets, and set up a special venture support fund." can also be introduced by internal staff agents, but not to the public large area of recruitment. Shun Fung Media director said.