Shun Xin agriculture to raise 1.743 billion yuan large sums of money in the layout of low-end liquor

Liu Baoqiang since September 17 suspended the Shun Xin Agriculture (000860.SZ) unveiled last night, the company announced that the proposed to be no less than 11.86 yuan/share price, to include the company's holding shareholder Shun Xin Group, including not more than 10 specific objects,　　No more than 147 million shares in the number of Non-public offering shares, the total amount of funds planned to raise no more than 1.743 billion yuan.　　The company intends to deduct the issuance fee after the net amount of fund-raising for the Niulanshan Winery Research and Development Center and upgrade project (Phase I, two), cooked food industry technology upgrading project, liquor brand Media promotion project and supplementary liquidity. From the investment project, Shun Xin Agriculture is consolidating and expanding the market share of middle-end liquor, the company said, mid-range liquor market will appear rapid expansion, high-quality mass liquor will gradually become the mainstream market.　　In addition, the state strictly controls official high-end liquor consumption also prompted and led the liquor consumers to return to mainstream consumption, the middle-end liquor market will take part of high-end liquor consumption transfer, making the market space further expansion.　　But in fact, because of the restrictions on the three public consumption, high-end liquor sales drop, leading to Maotai, Wuliangye and other companies to launch new products, and actively enter the mid-range product market, the future competition in the market will be further intensified. From the company's semi-annual report, liquor gross profit margin significantly increased by 10%. Although the liquor consumption is affected by the policy, liquor enterprise profits fall rapidly, but shun Xin agricultural liquor is mainly concentrated in the low-end market, benefiting from low-income groups of income and consumption of rapid growth, liquor industry 50 yuan below the product consumption upgrade obvious. Company 50 of the following products accounted for more than 80%, so the benefit of the low-end upgrade, the first half of liquor gross margin to increase 10% to 57.6%.