Si qi Weibo: The focus of Enterprise Weibo marketing is to do social brand

Today, more and more enterprises began to pay attention to micro-blog marketing, and in more than one platform opened the account, some even developed a detailed operation strategy, add powder, content media, large forwarding, event hype, activity forwarding become the current micro-BO marketing business practices. But the vast majority of enterprises only pay attention to the number of fans, comments, forwarding number of these surface data, lack of in-depth interaction with the target audience, enterprises are more and more confused: Fans rose will fall, the fan's active degree is lower, high forwarding volume low conversion rate. How should enterprises do microblogging marketing? Brand on Social≠social Brand recently, the leading digital marketing expert Edersch (adsage) in the industry pioneered the idea of Micro Bo (weibosage), which is the first in the country to integrate implementation, operations, data collection, data management, Social Media Marketing analysis platform for data analysis. The concept of "social brand" (Social Brand) is proposed by Si-Bo Weibo, which points out that the focus of corporate microblog marketing is to make social brands, not just as one of the channels for corporate brand information, which is the importance of Brand to Social Brand. Statistics from the Weibo show that 40% of the current corporate microblog accounts only publish information, 35% publish information and fan interaction, 5% do simple interactions without any original content, and 20% of companies do not have any brand social activities. The vast majority of businesses remain in the initial stages of using social media as a brand delivery channel (Brand on Social). Therefore, it is not surprising that the increase in the number of fan activity is lower and higher than the conversion rate of high forwarding. The concept of "social brand" proposed by Edersch clearly put forward that the enterprise should be Micro Bo as the main position of social brand, not only with users to achieve timely interaction, service users, and become friends, but also need to develop integrated marketing strategy, long-term planning, through a number of communication and analysis of user data, To achieve the best marketing results. How to do social brand enterprise microblogging marketing how to "social brand" change? On the one hand, need the support of human operation, on the other hand, need to rely on professional microblogging marketing tools. First, the establishment of a micro-blogging operations team. This includes from the formulation of the strategy to the implementation of creative and design, as well as strict and orderly management, and so on, a professional operation team should involve micro-bo overall operation of all aspects to protect the enterprise to the Social brand transformation. Secondly, the application of micro-blog marketing analysis tools. Professional microblogging marketing analysis tools not only to provide a large number of effective data as a reference, more support for implementation, real-time monitoring functions, can let the Enterprise Micro-BO marketing to achieve a multiplier effect. For example, with multiple account synchronization management, tipping point analysis, topic trend analysis, custom sourcing, timing release, and other unique features, operators can perform customized monitoring of posted posts and compare micro-blog accountsPerformance information, and then improve the advertising main brand construction degree and user loyalty, and assist the promotion of conversion rate. Industry experts said that micro-blogging marketing and two years ago has been very different, not only all to the user-oriented, what method is more important. With the correct marketing concept and advanced technical means, si-qi micro-Bo Zheng leads the micro-blog marketing into the era of data, precision and platform, and promotes the transformation of enterprises to the social brand.