Side 3 15: Group purchase decline start? You get a lot of trouble with one shot.

Group buying industry after nearly two years of the hurricane, until now still in the "Crazy Burning Money" mode. In the past 2012 to now, the group buying industry has undergone tremendous changes. Some cannot withstand the market exaggeration to bring the pressure, the capital chain breakage and so on the question and so on disappears, among them has 24 coupons such giant; some closes shrinks http://www.aliyun.com/zixun/aggregation/8082.html "> Business scope, Reduce group buying city, hard to insist on, and some still hold "hit a gun to change a place" strategy, a sum of money to withdraw, some do not pay attention to the quality of the business and let consumers complain ...

At the same time, the group buying industry is no longer the original group buying site led by the business-led market, which makes the group buying industry gradually quiet down. As far as possible, consumers found that the discounts are increasingly high, less affordable, more and more traps, more and more unscrupulous traders, merchandise returns more and more difficult, the phenomenon of cohabitation still occurs. In the advent of 3 15, let us peel off a group buying low price glossy coat, look at those who buy the industry does not give the power of those things, complaints about those things, let us be wary of these matters, protect their rights and interests without loss.

Benefits? Buy more and more do not give force

What is the survival of the group buying industry? In particular, the merchant through the purchase site to publish far less than the normal price of goods, services, and group purchase from the service charge or commission. But the most important thing the group buying industry can survive is that consumers have an impulse to pay for low-priced goods and services. But perhaps careful consumers will find that the price is not only the reality of the oil rice sauce vinegar, the price of group buying is more severe. It can be said that the discount is getting higher, the price has the advantage, but relatively is already very weak.

For example, last year's Chongqing region up to about October ago, the price of group buy movie tickets in general and 20 yuan. And from October to now has risen to 26 yuan, up to 30%, and even some have to add 5 yuan or even 10 yuan in the cinema to use. Another example of the same group to buy a site Busan cuisine group purchase more obscure, 158 yuan price is unchanged, but originally can buy 342 Yuan 4 person package, now can only buy 287 yuan Package, package content also less vegetables, select beef tenderloin, pork and so on. It can be said that consumers are also greatly dissatisfied with the implicit price increase.

It is true that as prices rise, it is understandable that businesses will increase their purchase prices. But to understand is the original intention is to buy small profits but quick turnover, attract more consumers or to fame. If the purchase price and normal price is similar, it is necessary to hold the goods, services may be discounted to buy it?

A basket of traps, a little attention is a pit

"From Beijing to Nanjing, buy not to sell the essence." Businesses are always chasing profits, and consumers are always in a state of unknown love and being blinded. Buying is also more so-consumers will never know what they are going to encounter after buying the goods and services they buy. Zhongxiaoxie 19th released data: 2012, China's Association of consumer organizations receive sales service complaints 39,000, an increase of 28.5%. Among them, the network shopping complaints nearly 20,500, accounting for sales service complaints volume of 52.4%. And in the online shopping complaints, group buying complaints also accounted for a larger proportion. For example, only Regiment 800 in last October received complaints 494, November also 470, so many consumers more and more chilling.

For example, consumers buy KTV, food increasingly unreliable. Online group buying is naturally very simple, but the real service behind is not implemented. Xiangyang City, Miss Tang February 26 in the online group of People's Square a KTV consumer coupons. When she called for the March 3 box, the KTV staff let her 28th reservation. 28th, she called again to make an appointment, the staff said, the rooms have been all booked. To know that the purchase coupon said at least one day in advance, can not be booked 5 days in advance, not only let people doubt its authenticity. Group buying food is also so, a lot of times, as long as the service personnel heard to buy consumers, will say full, but do not buy coupons can be scheduled. and catering to buy food and the normal price of the purchase is also different, such a double standard business, people can not help but what.

It hurts to buy a restaurant group.

In addition, the purchase of goods is still the hardest hit by complaints. Many small group buying site limited to the time, money, technology and other issues, the quality of business inspection is not strict, so many fake and shoddy goods discount group buy low price of the name flocking to the market. But once the consumer buys the unsatisfied purchase goods, returns is one extremely troublesome is the matter. Because it can not be like Taobao to negotiate with the seller, and then apply for a refund. Group buying products also have to contact the merchants through the site, very cumbersome.

There are also businesses to buy goods such as home appliances, such as special, Jerry, to minimize the cost to achieve low prices. Consumers in the purchase of these products, there are problems not only return difficult, maintenance is also extremely troublesome.

In addition, there are many other problems, such as the purchase coupon has not been used, the merchant has closed down or closed, group purchase site clearly shows which goods and services are not refunds, let people query, group purchase services and merchandise without invoices, many goods and services have a lot of qualifications ... These things are showing that the group buying industry is still a lot of obstacles to their own development problems.

The future: Keep your money bag before temptation.

Buy goods and services in the face of ultra-low prices, many consumers have a hot mind to purchase. No matter what they use, and whether they have time. Many did not even have time to see these group buy goods and Services limited use of times and conditions, in the use of the time to find not so simple, but also increasingly lose confidence in group buying.

The first thing consumers have to do is not to be tempted by the ultra-low prices of group buying, and then to see details of the goods and services and the rules of consumption to determine if they really need or have time. More importantly, we should pay attention to the preservation of relevant consumer evidence, such as invoices, buy information screenshots, SMS notification, etc., in order to meet the special circumstances of the time to safeguard their rights and interests.