Sihai: The game has become another form of expression

Absrtact: Snail company founder Sihai (Sina Science and Technology with map) Huangyuan ["Taiwan Strait Typhoon set off 9 meters high waves, a dark night, only the sea surface suffused with yellow-white sea foam, no light, but can see very far." "Sihai said that although two diving accidents

Snail company founder Sihai ["The Taiwan Strait Typhoon set off 9 meters high waves, a dark night, only the sea surface suffused with yellow and white Sea foam, no light, but can see very far." Sihai said that although the two diving accidents were dying, he loved the sea and the feeling of a broken sail.

"Rumor has it that an IPO was terminated because you had a physical conflict with the SEC's people?" ”

"This I do not want to explain more, do yourself on the line!" ”

Once again the critical point of the IPO, Suzhou Snail Digital Technology Co., Ltd. (hereinafter referred to as "snail Company") founder Sihai skillfully evaded sensitive issues.

Long hair, worn-out jeans, pointed black shoes, skull ornaments, at first glance, Sihai is more like a indie musician playing rock and roll, the only one to reveal identity is a black T-shirt with a company logo and a new game. In a game of big guy, he really is very "conspicuous".

"Many people do not understand snails, many people do not understand the artist's ideas." Although his tone is peaceful, but the gesture of gestures still reveals the emotion, "break through this minority point, can be accepted by the public." The snail is about to usher in a tipping point! ”

Games and art

As the first batch of domestic game entrepreneurs, Sihai and Shi Yuzhu are the same generation.

"Shu's red T-shirt, white casual trousers are very much in the limelight, some people do not want to stand next to him, only sihai long hair on the go." "A junior so described Shi Yuzhu, sihai in the industry forum once met," two people are very personality, each lead. ”

Decades later, the junior has been an executive at one of China's first-line game makers. And in April this year, Shi Yuzhu carries the succession team to release the mountain as "the Fairy World", and announced the retirement; but Sihai is still on the line, playing games with the younger generation and trying to lead the snail company into the capital market.

"I have been asked the way the market is so tortuous, you sad?" It is impossible not to consider at all, but the inner regret really is not. "Stone shipwreck is a little excited: we are making a brand, completely in accordance with their idealized came, and walked live, this is the art of snail expression."

"A lot of our age, the size of the big, but also believe that the Love (game) company is too scarce, there are snails left." "In the sihai of ridicule, the so-called" love "is in fact the industrial dream," in our time, think of the game many cows ah, to do up to show our ability; At that time into the game industry people, are carrying the industry dream come in, really not thinking about making money. ”

Sihai's business record spans a number of industries. When he was studying for the art department at College, he started his business attempt--advertising and decorating. "It's more like a part-time job in college, and it would be nice to make money." "he said.

However, after graduating from college, formally entered the society, he was tired of doing party B, look at people face eating. See friends around to do catering, Sihai think they are really happy, "sit there to collect money on it, at least you set the price of people do not bargain." Immediately, Sihai set up Suzhou Western Food and Entertainment Co., Ltd., with the American Western culture as the guide, the steak into a popular snack.

In the middle of the 90 's, Sihai in the friend recommended to enter karaoke OK Blue ocean. He developed his own song system, in Suzhou, the first volume of the wholesale karaoke OK; Ten years later, his "Song City" became a synonym for Suzhou volume-selling KTV.

No doubt, these two times gold is successful, but Sihai or slightly some hearted-after all, the two are far from the reality of artistic expression. He said: "People who paint will not use a painting to sell how much money to measure their artistic accomplishment." ”

Therefore, when the net swims tide arrives, Sihai excited: He pulls oneself to study the painting schoolmate and the university teacher, eagerly enters the net swims the profession.

Passion and Reality

"You asked me what my favorite painter, what genre, I like more pure painter." "Sihai is often asked about the halo of the industry's most artist-temperament CEO," he said.

In his view, the creation of the fundamental is the desire to express, this is greater than all the wealth, "even if I spend my life and wealth on this expression, I will do it." ”

"I don't measure my inner world by other people's metrics, what you think of me is not important, it's how I look at myself." Sometimes he is even more radical: "Being loved by everyone is the sadness of the artist." ”

The passion for creation is not necessarily consistent with reality. Sihai's game was not easy to start, and once burned the savings.

Until 2004, the snail Company's 3D network game "nautical century" came out, this game contains a sihai of the sea in Xiamen, a little complex, but also let Sihai in the game industry broke "pirate captain" name.

However, in the snail crawling 13 years, many of the descendants of a snail's family listed, bigger, from tens of millions of to do billions of. At the outset, with the dream of the studio Tongren, there are 4 VP has been left.

Face the reality, Sihai frankly own change: do "nautical century", completely do not pay attention to business things, feel that this is very great and cattle, but always make money. Finally, the snail technology expression began to the art and business in the direction of integration-"Our understanding of the industry, our attitude, the pursuit of life level expression." ”

For Sihai himself, although the brush has not been touched for a long time, the game has become another form of expression. "Although there is a humble attitude, but the bones are very proud." ”

He said: "Some people because of business models and means of consideration, the decline of the main business, the game to collect a wealth of product genes; Some people are originally a speculator, he felt the game this machine can vote, so he has no industry ideal." But, the game is my life! ”

On one occasion, he attended a college reunion, a well-known artist title friend, suddenly very profoundly said to him: "Only you so many years have not changed, in essence, an artist." ”

At the snail Company's global research and Development Center, the office building was designed as a snail's shape, Pianan Suzhou corner of the park is even some rustic charm: 35 Peacock is hatched by hens, pigs in the pigsty waiting for the annual company whole pig feast slaughter, free-range chicken began to crows, because often things to eat, the door has gathered stray dog gatekeepers ...

"The typhoon in the Taiwan Strait set off 9 meters of high waves, a dark night, only the sea surface suffused with yellow and white Sea foam, no light, but can see very far." Sihai said that although the two dives were dying, he loved the sea and the feeling of a broken sail.

"The most popular game in the world, no more than 10,000 people online." "Stone sea sometimes indulge in their own imagination: this game will be the most pure, can realize the most real world," let the virtual world and the real world as the beginning and end of each other.