Silently: Using Weibo background to promote and marketing

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Weibo marketing is just launched a network marketing approach, because with the fiery micro-bo, both the birth of the relevant marketing, that is, micro-bo marketing. Each person can register a microblog on Sina, Tencent, etc., and then update their microblog. Every day of the updated content can communicate with you, or have everyone interested in the topic, so you can achieve the purpose of marketing, this way is emerging from the launch of micro-blog marketing.

Micro-Blog advertising is in the micro-blog content to add some products and links to the site, and so on, the purpose is to listen to or focus on your people know your site. Micro-Blog ads are very wide audience, a variety of levels of fans or the audience sent by the microblog advertising charges are not the same. General 200,000 fans (listeners) above the microblog ads are more than 100 pieces of one. One of the benefits is conceivable.

If we poke a considerable number of fans, in addition to micro-blog advertising content, I think you can make full use of switching micro-blog template This function to do website promotion or marketing. Sina and Tencent Weibo all support customized skin settings, and can upload their own processed Web page background. In this way, we can add some of our relevant promotional words in the processed pictures.

The following figure:

This is Durex's Sina official microblog. They cleverly used the background of Weibo to do their own product promotion. The entire background picture can be handled by itself, which in the middle of the background will be micro-bo content of the width of the 800px body block blocked. Except for the width of the 800px, the rest of the place can be used for promotion. In addition to doing promotion, we can also use it to do marketing. For example, you have 100,000 fans of Sina Weibo, we can use the background to advertise to businesses, hit their web site, or put some product images. Then the plan is to charge a monthly or weekly advertising fee. Although there is no more advertising costs than micro-blog content ads, but long-term to do is not a small amount of wealth. If you have 100,000 fans, it's no problem to have 2000 fans to watch your Twitter pages one day. So that users can be very intuitive to see your micro-blog background, the general user browsing the Web site is the most important place in the upper left corner of that piece, because that piece is usually used to put logo. So there's a website name and a URL so the chances of it being noticed are quite large!

I am in my 20,000 fan Sina Weibo on the experiment, one day to bring me a few 20 IP, the effect is not bad! The above is little brother do micro Bo marketing small experience, hope to you useful!

2011-5-17

This article first address silently web Design blog: http://www.momoblog.com/?p=326 (reprint please keep)