Abstract: Recently, the How to Start a Startup, a pioneering course co-launched by YC and Stanford University, really burned the dreams of many passionate young people in starting their own business. It also led to heated discussions among many entrepreneurs. I am from YC venture Chinese club
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Recently, YC and Stanford University co-sponsored the entrepreneurial mentoring course "How to Start a Startup", really make a lot of passionate young business dream burning up, but also led to many entrepreneurs a lively discussion, I from YC Entrepreneurship Chinese community carefully arranged some of the best discussion, continuous delivery for you! This article is from the enjoyment of the CEO Li Houchen discussion posts "on the other side of the YC entrepreneurship advice (1) may be a good idea is a trap," the article is also worth the look of the thread Oh! _
On the first step in business - how to find good idea, YC founder Sam Altman in YC entrepreneurial course in the first speech:
The direction of entrepreneurship should be forward-looking, starting with a subtle scenario that currently sounds bad but consistent with market developments, and then fully enjoying the promise of such a vision, Complete the business.
I must say that I am very much in favor of this idea, and what I am currently doing is in fact very much in line with YC's description of the starting point for a good start-up, but I do feel some of my own opinions on many of the current potential risks.
BAT
Unlike foreign technology giants who tend to focus on their own fields, BAT does everything and does it all! In particular, Alibaba is now willing to do anything endogenously. Foreign companies may use their core technology to create barrier-based competitiveness. In fact, a lot of domestic companies did not solidify their technical barriers through technical means. Domestic companies' understanding of barriers is ecological and creates a good ecological environment (or the number of users and the basic closed loop) to form a barrier. As a direct result, BAT's current layout is logical in any area. (See if Taobao recently plagiarized Instagram and SAME, and even Same copied it !!!). And its current strategy is indeed in any area they think is available, will also take preemption strategy.
Therefore, under this background, many start-ups explored long-term perspectives as the trial and error field for large companies. Not only start-ups, but also many relatively large companies such as Douban FM have actually become BAT or even NetEase in radio stations Trial of music products.
Impetuous domestic environment to follow suit
In addition to BAT, our country is now a hot spot for entrepreneurship, a large number of angel wheels to get, A round of the company's existing products actually die, and now the founder and his team are scratching their heads and thinking about how to change the liver in another direction Or do some business adjustments. Insufficient endogenous motivation, copying a new product will be its very direct choice, such examples are not uncommon. Of course, I do not think such a plagiarism would have a devastating impact on a startup because plagiarism actually has so many other problems in itself, not just giving him an Idea, but this impetuous follow-up And the rise of the market on the rise of many clumsy plagiarism does bring a very negative product environment and a certain degree of user diversion, this is a small entry point for the initial product or have a great impact.
Domestic audience environment
This may affect the greatest! YC entrepreneurial course that is very good, so the idea is not the best target to the mass market, but to find part of the audience who love your product. But what I want to say is that such subcultures in China are not mature enough. The so-called minority of audiences who love your product have a social background with subcultures of independent judgment. In fact, the mature sub-cultural circles in China often lack endogenous motivation or are imported goods (secondary Asian subcultures from station A and station B after Japan) or are unable to grow due to lack of judgment and instability (for example, Short-term rise of a small hobby hobby). So for a small but beautiful idea, the niche market is not easy to find if it is not from a rigid demand for physical or professional growth. So I admire SAME this product.
So we can see that now many of the successful start-up companies in rounds B or C, or even the ones to be listed, are not actually having an insightful idea, but the fundamental driving force is the reality of this market in China Is too big to support the rapid growth is not the idea to follow the market changes and growth, but the idea covers many parts of China in 3-5 years is enough to make a medium-term or even short-term ideas go to the market , But the general lack of follow-up capacity for sustained growth.
So for entrepreneurs, this is really a matter to be considered, whether to make a short-term demand, to grow up in a vast market, or to be a long-term organic idea, in which to eliminate all difficulties to grow up. Not a good business environment and almost non-existent intellectual property protection, so that the idea of growing up in the Chinese market, or with the environment described by YC are very different.