Silicon Valley Network: 2013 e-mail marketing development trend

Silicon Valley 2012 is a very unusual year, http://www.aliyun.com/zixun/aggregation/7578.html "> Electric Business Enterprise experienced the industry price war, economic environment instability and other difficulties." EDM marketing is in such a complex environment with social media, mobile Internet integration, and constantly optimize the upgrade to deal with the extremely complex business environment. 2012 is coming to an end, looking to 2013, Electric Business enterprise EDM Marketing will go.


　　


Focussend Marketing Consultant will share the development trend of the electric business EDM marketing.


　　


(1) using multi-channel marketing model


customers may have access to the same brand of products through different channels, including web sites, social media, app apps, or tablet computers. They usually choose the most cost-effective channels to buy products. The enterprise will interact with the brand through multi-channel ways. As a result, mail subscriptions have become more extensive, for example, by Sms-to-email subscriptions, QR codes, tablet and microblogging subscriptions, and so on, to build a broader relationship with users.


(2) focus on mobile device


with the rapid rise in the use of ipads, smartphones and other tablets, the share of online transactions from mobile devices is growing. As a new field of EDM marketing, the electric dealers should realize the EDM template publicity and docking with these mobile devices as soon as possible, so that customers get a better user experience, the electrical business in the planning EDM marketing activities can also be targeted at this part of the customer to form a good interaction.


(3) Shopping cart


EDM Marketing to the transformation of the shopping cart is extremely important, the relevant data indicate that the recovery EDM in 20 minutes to send, conversion rate of 5.2%, 40 minutes is 4.8%, and with the length of time in descending order, 24 hours in the conversion rate of 2.6%, and only half of 20 minutes. So in 2013, the electric business enterprise will pay more attention to the shopping cart EDM marketing.


(4) Real-time parity


Real-time parity has changed the way businesses put online advertising, businesses can be the same goods different channels of price information to the target customers, this is unimaginable before the internet rise things.


The merchant can send the price information of the EDM to the consumer, and then tracking the customer's purchase behavior, for the subsequent EDM marketing to provide the basis for optimization programs.


　　


(5) Cloud


with the advent of the large data age, through the cloud can help marketers to deal with complex data, real-time feedback to the enterprise important marketing information, consumer data will become more detailed. And EDM marketing will be from mass era to personalized one-on-one era. EDM marketing will become highly relevant to customer behavior and will be more targeted at user behavior and preferences.


This is a focus on High-tech innovation era, advertisers in the use of EDM marketing in the use of the cloud to deal with multi-channel marketing channels of marketing information can not only make their EDM marketing effect maximization, promote efficiency, but also can greatly reduce marketing costs.


more EDM marketing tips, please link: www.focussend.com