Silicon Valley new game secret anonymous social or difficult to take root in China

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Silicon Valley new game secret anonymous social or difficult to take root in China

Sina Science and Technology Wang Joahan

A recent anonymous social-sharing application, called Secret, has been burning in Silicon Valley. Unlike Facebook and Twitter, users can hide their identities and post whatever they want without fear of being punished.

Each secret can be published in the form of graphics and text, can be automatically associated with friends browsing, point Zane comments, click the heart-shaped pattern then the secret can be more friends see, and secret for each of the users to comment on the random allocation of personalized icons, to distinguish between different views.

New games in Silicon Valley

Unlike Whisper,secret, which can browse all the secrets of strangers ' phone directories and emails, users can only see the little secrets of their friends and friends. Everyone is the anonymous way to publish information, to guess who, I am afraid to rely on reasoning.

Founder David Mark Byttow says they like Whisper, but secret is a different product. Whisper focuses on the secrets of strangers, while Secret reveals the secrets of friends, allowing users to communicate openly with friends or like-minded people in a more open manner.

Byttow that based on anonymous attributes, secret can enhance the user's self-awareness and enhance empathy and empathy among the users in the social circle; Unlike Twitter, which focuses on the spread of celebrities and the media, the spread of secret is paid equal attention to regardless of who the person who is sharing it.

However, Secret has now become a platform for rumours of a variety of real or false acquisitions. For example, a friend of an investor's friend issued a rumor that "secret will buy Whisper". However, secret was only on line at the end of January this year, and Whisper was online as early as May 2012. Byttow declined to comment.

IDG Capital Investment analyst Field said, secret many users are the investment circle and the Internet circle celebrities, their vent or leaks relatively valuable. The present trend of acquisition rumours is not good to say whether it will be the style of the product, but it does not exclude the company's own insider created by the scandal.

The application, founded by former Google and square employees, has been financed for 1.43 million dollars, mainly from Kleiner Perkins, Google Ventures, initialized capital and SV Angel.

Currently, secret is only online at the US store in Apple's App store, supporting iOS devices. It is reported that the future will release the Android version, are recruiting engineers with Android development experience, community managers and data analysts.

The possibility of localization

There are no similar models in China, but some Web communities share the same functions as strangers, but they are not circles of acquaintances. Acquaintances or strangers secretly share, in the field seems to have a big difference, the relationship between the angle of the chain, the resulting information flow value and user stickiness will also be different.

Strangers share Secrets of the interaction and poor communication, resulting in less sympathetic feeling, but the secret sharing of acquaintances is more likely to produce in-depth communication. "The secret is true, and which friend's secret," may be a brain to push users to further spread the secret.

However, there are some secret users, the personal Address Book registered secret a limited number of friends, experience and not good, the secret of sharing is also easy to guess from which friend, and this is the original intention of secret anonymous sharing. However, Secret has the ability to invite friends, and only three registered friends will appear.

The secret statement said that the user is not excluded by hinting at the scene and other acts to let other users guess the secret of the publisher, but the product itself is designed to point to the strict confidentiality of user information.

Domestic like embarrassing encyclopedia, watercress, micro-letter drifting bottles have similar functions to share secrets, but stay in the spread between strangers. At the same time, users in the tendency to share secrets more is "whining" and "comfort" and so on, not much information value, but once the development point of communication will help users develop to offline communication.

The field believes that secret's anonymous sharing model is a new attempt in social-sharing, but in view of the differences between Chinese and foreign cultures, the cost of domestic audit and supervision is higher, and the secret sharing model of this circle of friends may be harder to localize. At the same time, he also stressed that the start-up product is not stable enough, the change is large, the conclusion is still early, it needs to be observed.