"Silicon Valley point of view" 618 war platform or small micro-electric business feast?

Source: Internet
Author: User
Keywords nbsp electrical quotient or point of view micro-electric quotient
  Since the IPO, Beijing east, eager to market performance announced from June 1 onwards, launched a 20-day 11 anniversary of the celebration. Jing-dong in Mobile clients, micro-letter, mobile phone QQ has carried out a super intensity of promotional activities, and to give users 1 billion yuan red envelopes, launched the electric business year in the first shot.   However, Gome online, Dangdang, Suning easy to buy, day Cat Mall, store 1th, Amazon, the only product will be not to be outdone, have joined the ranks of the year in the big promotion, the attention will be listed Alibaba, but also not backward for their own trip to the United States to add a fire. So in the electric business war, consumers are willing to pay, who is the feast?   on this, electric business expert Tan Ren said, "The electricity merchant is actually the price war, then the price war is you and I compare, you cheap me to be cheaper than you, then finally everybody is not profitable, but today everybody obviously discovers, each has each argument, everybody becomes more and more wisdom, Every family is in their own strengths in the field to exert force, this is the current year's electric dealers and the past may be different places. "  small electric dealer avoid price war   take the personality difference Route   in the major electric dealers in the price war, some small electric dealers in NO. 617 this day advance promotion, the timely introduction of personalized products with unique characteristics to attract consumers."   in Jingdong Mall, all 3C products, smartphone shipments accounted for the largest, but this year, small focus on mobile phone manufacturers are eating the shark market, a mobile phone sales in Shanghai, seized the pursuit of personalized mobile phone market, launched its own 617 promotion, Their strategy is to provide consumers with personalized mobile phones.   to this, Green Orange CEO Wang Xun said, the brand's official website mall, but also for a manufacturer, is very important, actually regarded as a base. But in the vertical electric business and the General category Mall above, it is also a sales channel, which is a complementary to a brand.   Mobile Shopping market blowout   Electric dealers have to beach mobile payment   In addition to take the difference, personalized dispute, a power can not ignore the hot spot is mobile phone mobile payment end of the competition, the two-year mobile payment explosion-type growth and network environment improvement and E-commerce development is closely related , according to the statistics 3721.html ">2014 year China Mobile end shopping market transaction size reached 64.91 billion yuan, an increase of 145.8%, far over the same period of online shopping market growth, forecasting China's future mobile shopping market will maintain a strong growth trend."   Green Orange CEO Wang Xun said that over the past two years through the mobile client procurement, the proportion of orders to pay more and more high, two years ago, Green Orange at the beginning of the mobile payment is very low accounted for the ratio is also relatively small, now almost 10%, this ratio has been issued in two yearsThe exhibition is very fast, although its total proportion is still small, but its development speed is very fast.   Software Chairman Li Jongwei said the second war is whether consumers buy in PCs or wireless, so many companies lose, or the biggest risk the traditional giants encounter is that it may not be lost on the PC, but it will be lost on the wireless side, which is to erase its future.  http://t.cn/rv05bcg
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