Simali: From "net" to "donkey net" incident See marketing

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CCTV media is the largest advertising media platform, for influence, everyone knows! The brand value is extremely high, also became many big name enterprises to be the marketing brand good battlefield, frequently appears the industrial product, to the present Internet brand, all frequency is now in the screen! Marketing has become the focus of enterprise research, Network Marketing is no exception, For Internet enterprises, both must be combined with line

After Taobao, Tencent Weibo, another Internet enterprise appeared and CCTV ads, that is net! Spring Festival just over, by Chen Yao endorsement of the net ads, all over the CCTV, Hunan Satellite TV, public transport, subway and other television media, as a network of people, you are not unfamiliar, but in most netizens, they look at Chen Yao riding donkey's impressive, But did not write down net, so many netizens in the network to seek "catch donkey Net" Web site, which caused the embarrassment of net. We track how things develop, but as a research network marketing Simali far, from which we can see something worthy of our research and learning!

NET promotion of similar web site traffic, but more important is not these! This is Net marketing planning a lesson, can't completely say this is net marketing planning failure, after all this incident is a mistake or hype, we have no way to judge, but overall, net brand influence has been elevated. From the "Catch Donkey Network Incident" analysis of the reasons, can be seen, net marketing planning dislocation, said detailed specific, that is the focus is not prominent, or Chen Yao Drive donkey too prominent, so that net be neglected. From another point of view, perhaps net want to use the Internet hype events to enhance the brand influence, this is only Simali far from some observation and analysis, but not impossible, only for your reference!

Here simple to do some analysis, Simali far think, a successful advertising marketing planning, more should be primary and secondary, important to highlight, but also to understand the analysis of the target customer's understanding habits and thinking! Also to the entire advertising evaluation, lace collateral value analysis and judgment. Successful marketing is in detail!

This article by the Guangzhou seo@ Simali far Network Marketing Organization to provide (the Newborn Power Marketing Alliance member), the website: http://www.youacc.com/, welcome reprint or communicates with me, the SEO and the marketing Exchange QQ Group: 39411222, welcome Gathen exchange.