Similar to net information Web site began to occupy the advantage of

The world's leading internet, monitoring and Analysis Agency comscore Inc. released. The first quarter of the data showed that the domestic classification of information sites in the rapid development years after the year, in the first quarter of the new year still maintain a high-speed development trend. Among them, net the average number of users, the average length of stay and the total length of user visits, and other important indicators to evaluate the value of the site, the first.

According to comscore Media Metrix, the latest data from January 2010 to March, the average number of visitors per visitor (avg visits/visitor) Index of the leading classification information site is still net (3.2 times), the Common People Network (2.8 times), 58 City (2.7 times). NET's leading advantage in this indicator is clear.

At the same time, from January 2010 to March, the average length of stay (avg minutes/visit) Index of users in front of the classification information sites are net (4.6 minutes), People's Network (4.4 minutes) and 58 with the city Network (2.9 minutes). Take February 2010 Single month data For example, net user average stay for 4.7 minutes, followed by Bai 4.3 minutes, 58 city for 2.6 minutes, and the gap between the first two is still large.

Industry analysts pointed out that the average number of users visited and the average length of stay is a very important indicator of the effectiveness of the site users. The length of the user's stay and the number of visits reflect the quality of the website users and the user stickiness (loyalty) of the strength, which is the content of the classification of information and the real effective and user experience and Word-of-mouth inseparable.

In addition, from January 2010 to March, users visited the total number of minutes indicators leading: NET (118 million minutes), 58 city (100 million minutes), the People's network (67 million minutes). The total number of minutes users visit is the total time users stay in the site, but also to measure the stickiness of the site users reference indicators.

In the page VIEWS,PV, net and 58 the same city 1-3 months of data are still comparable, monthly values are more than 200 million, Bai is more backward. According to the latest March page traffic data, net is about 13 million higher than the city of 58.

Another important indicator of the popularity of the site is the ratio of PV (page traffic) to UV (number of independent users). PV/UV is the average number of pages that each visitor opens, and the higher the ratio, the better the user experience and stickiness. According to comscore data, from January 2010 to March, the pv/uv ratio of net, people's net and 58 city was 26.34, 26.18 and 18.47 respectively. Among them, net still occupies the first place, Bai compared to last year has the bigger promotion, but 58 with the city and the net, the populace net gap is still big.

In the 2010, the classified information Web site will continue to grow rapidly, and the classified information site is expected to usher in its boom in the coming years. Along with the rapid development, the industry competition also intensifies, who will eventually win, ultimately, the user to decide.