Simple analysis and collation of network segmentation market in Network Marketing

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According to the characteristics of the Internet, the corresponding network marketing strategy is the prerequisite for success. In order to be at the right time, at the right place, to the appropriate price, to the appropriate consumers or users to provide appropriate products, network Marketing in addition to the nature of the enterprise, size, market position, product life cycle of the combination, must adopt internet-based marketing strategy and phase one, the network market segmentation can be from customers, regions, Organizations and other aspects of the development. From the perspective of practice, according to the network user's sex, age structure, education level, income and so on. At present, the network segment market mainly includes:

(i) male and female consumer markets

From the gender perspective, the Internet users accounted for 58.3% of the male, women accounted for 41.7%, they are concerned about the object and consumption behavior there is a big difference. Male consumers are mainly concerned with consumer durables and real estate, such as automobiles, motorcycles and houses. In addition, men often tend to fashion gifts such as flowers, decorations, etc. as a carrier to express feelings to women. Therefore, the relevant enterprises should establish their own sales outlets on the network to attract men to buy or attract men to buy for women. With the increase of women's economic strength and the number of Internet access. In this market segment, women's online consumer market is becoming more and more important, cosmetics, beauty, health care, clothing, snacks, e-commerce enterprises must be to the consumer groups to add corresponding goods, line test wear and so on. Wedding supplies, etc. become closed to the object. Provide new features and services.

(ii) Young and middle-aged consumer markets

As of January 2007, 18-40-year-old Internet users in mainland China accounted for 73.5% of the total number of Internet users. They especially favor digital hardware, music, games, tourism, boutique, sporting goods and so on. Therefore, the network marketing must aim at young and middle-aged consumers, from the selection of online products, product display, communication, online service, etc. to meet the characteristics of the crowd.

(iii) Higher educational level of the professional market

At present, teachers, students, scientific and technical personnel, business people, parts and hardware products, physical books, public servants are the main body of network users. Therefore, the computer soft enough to develop, to provide appropriate production retrieval to the likes of products, and electronic newspapers and periodicals become the best-selling products of network marketing. To this end, enterprises on the one hand to be able to goods and services, in addition to improve their own online channels and distribution system, to facilitate users and can quickly through the network to order and payment.

(iv) Middle income sector market

Low-income network users, although the proportion of the largest user accounts because the proportion of small, but they can only be a potential consumer enterprises. High income net to the price is not sensitive and other factors such as the network user group is the main network market segment market will be a big one. Travel agencies can build a website is not the main object of network marketing. Visible, in this reason, the high-end tourism products or services in this (machine) ticket booking, as well as the issue of travel electronic magazines and other services. To provide free travel information, attractions, hotels and cars so that users can easily enjoy the relevant travel through the network.

(v) Unwilling to face the customer market of sales assistants

Some customers do not like to buy goods face-to-face from the shop assistant, especially those related to privacy issues, and some customers ' excessive enthusiasm for the salesman is likely to produce psychological pressure. Enterprises should pay attention to and meet the requirements of this market segment, so that users can repeatedly compare on the Internet, choose the right goods, without interference in the case of making a purchase decision, can easily buy to do not want to buy goods under the net.

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